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Swot Analysis Mcdonalds

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Management 303 SWOT Analysis
MANDATORY OUTLINE

I. Organization History, including a Mission Statement if possible (10 points) According to the website About McDonald's, McDonald's is been in business since 1940. Dick and Mac McDonald open the first McDonald's as a BBQ restaurant in San Bernardino, California. "It was a typical drive-in with a large menu and car hop service." McDonald's mission statement states: "McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience." (http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html)
II. Organizational Strengths and Weaknesses (40 points) A. First Organizational Strength 1. According to the website Ezine Articles, McDonald's has a strong global presence and is considered as a market leader in both the domestic as well as the international markets. 2. "It is a global brand that owns 31,000 restaurants serving in 120 countries. Of these 31,000 restaurants at least14,000 restaurants are situated in the US." (http://ezinearticles.com/?McDonalds-Business-Analysis&id=687438)
B. Second Organizational Strength 1. According to the website Wordpress, McDonald's uses economies of scale for reducing the cost, as its huge expansion diversifies "the overall risk involved with the economic performance." 2. McDonalds is an affordable meal for everyone. It adapts to the cultural and economic differences regarding to the region where the restaurant is set up. (http://morrisseyhr.wordpress.com/2011/05/10/mcdonalds/ ) C. First Organizational Weakness. 1. According to the...

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