...Comcast: A Leader in Technology Innovation Overview of Comcast Comcast was founded in 1969 in Pennsylvania by Ralph Roberts, Joe Roberts, and Julian Brodsky after Roberts bid successfully for cable franchises in Philadelphia. After this success he decided to expand the company’s operations further and in 1972 they took the company public due to the stagnation of subscriber rates. Comcast decided to move into the telephone business in 1988 when they purchased Amcell, this was the first time a cable company was able to offer their customers telephone service from another source other than the telephone providers. Ralph Roberts named his son, Brian L. Roberts to be the next president of the company which took everyone by surprise but he turned out to be a very efficient manager. In the mid-1990s there was an increase in activity for the cable and telecommunications industries due to deregulation which brought the cable and telephone companies into competition with one another, an increase of mergers and acquisitions were seen since many companies wanted to build more efficient networks. Microsoft Corporation decided to invest one billion dollars into Comcast so they would have a cable partner that could test “ interactive television and high-speed computer services,” (Funding Universe) they decided to choose Comcast due to them having the most advanced cable systems in the country at the time. Around the same time Microsoft invested, Comcast converted to a new fiber-coaxial...
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...SWOT ANALYSIS Strengths: • Loyal Customer Base Netflix built their business around understanding and meeting their customer’s needs even before the customer realized the need. They have done this by exploiting the weakness of the competition. These weaknesses included: late fees, DVD shortage, and having to wait for a movie to download rather than stream instantly. Netflix built their customer loyalty around taking the competitors weakness and making it their strength through strong marketing campaigns, partnerships, outstanding service and an award winning website. • Expertise and Experience in e-commerce Movies in e-commerce are Netflix’s business. No competitor knows the marketplace better than Netflix. The company has expertise in: e-commerce, technological knowledge, and in providing consistently good customer service. In addition, they have an experienced and capable workforce, talented employees in the technological and customer service fields, cutting-edge knowledge and intellectual capital, and proven managerial including Hastings who has been with the company since its inception. • Overall Customer Service and Convenience Nationwide state-of-the-art distribution centers allow for unparalleled delivery service to customers. Netflix also has an award winning user-friendly website that allows for easy navigation for either DVD rentals or live streaming. The site includes “CineMatch” which implements an algorithm that can predict with consistent accuracy...
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