Premium Essay

Swot Analysis Of E-Commerce

Submitted By
Words 1195
Pages 5
1.1 Ecommerce in India
Recent years have seen a remarkable transformation in the way India shops and trades through internet. The business via E-commerce has taken the world of retail by storm and captivated the imagination of an entire generation of new vibrant entrepreneurs, with e-commerce start ups with various business and commercial models.The sector has grown three times in four years to nearly 12.6 billion USD in 2013.Different industry experts estimates that the sector will further growth five to seven times over the next four to five years.

Online retail, while today representing a small fraction of the e-commerce space is one of the fastest growing segments. It is facing lots of challenges to fulfilling its fundamental proposition of transcending physical boundaries to deliver a variety of products to the customer’s doorstep. Supply chain, logistics and infrastructure in e-retailing becomes the very backbone of the fulfilment network and the basis on which stringent service level expectations are set and met, and it wins the customers from the competitors. In India, these are the weakest links, so the ecommerce management should taken the appropriate and intelligent steps to avoid the weakness and wins the race.
…show more content…
The ecommerce boom is a result of growing number of internet users in the country. Amazon is pioneer in ecommerce in the world and companies like Flipkart, Mintra, Jabong are some of its followers in India. Today every ecommerce websites are trying to improve their service by large range of product portfolio, with low price, free delivery, fast delivery and cash on delivery

Similar Documents

Premium Essay

None Available

...into operation. The terms e-commerce and e-business get thrown around when we talk about online retail, however, the terms are quite different. Online retail for niche markets have grown as well, there is usually an online retailer that is taking advantage of every growing fad or new products that are introduced to our society. These niche online retailers sometimes have great success and sometimes they do not have success, but no matter what, we can always find multiple websites that appeal our specific hobbies or interest such as; comic books, fitness, golf, videogames, or really anything you can think of. The differences between e-commerce and e-business are subtle, but there are differences. According to, “Electronic commerce (also known as e-commerce) is the buying and selling of goods and services over the internet. E-commerce is one aspect of e-business.” The concept of e-commerce is simple, it is the buying and selling of goods online, it is the basis of e-business but e-business is a little more complex than that. Conducting sales online and participating in an e-commerce environment is simple and a lot of people do it. Running an e-business is a more complex task that takes all the financial, planning, marketing, and logistical consideration a brick and mortar business would take but applies it all to an e-business. According to, “E-business is broader than e-commerce; including the transaction based e-commerce businesses and those who......

Words: 1883 - Pages: 8

Premium Essay

Business Report on Alibaba

...Management Executive Summary This report is based on the business environment analysis to identify key factor for Alibaba. From ratio analysis, it is found that financial performance of Alibaba is decreased in last two years due to decline in profitability and management efficiency. It is also identified from PESTEL analysis that political, social and legal environment of China is supportive for Alibaba, but there are some emerging challenges in economic environment. From SWOT, it is also found that are various opportunities and threats for Alibaba in the existing business environment. In the end, it is observed that global expansion can be effective for Alibaba to deal with future challenges effectively. Table of Contents 1.0 Introduction 4 2.0 Company Background 4 3.0 Business Performance 4 4.0 Macro and Micro Environment Analysis 5 4.1 PESTLE Analysis 6 4.2 Porter’s Five Forces Analysis 7 4.3 SWOT Analysis 8 5.0 Recommendations 9 5.1 Conclusion 10 5.2 References 11 1.0 Introduction This report is prepared to analyze external business environment for an organization and make appropriate recommendations to deal with future challenges. For this purpose, Alibaba is selected for this report. 2.0 Company Background Alibaba is a China based e-commerce company that was founded in year 1999 by Jack Ma when he launched a website called At present, it mainly operated three e-commerce sites that are: Taobao (online shopping destination), Tmall......

Words: 1650 - Pages: 7

Premium Essay

Ecommerce Strategy

...DENHERE ASSIGNMENT 1 E-commerce is a commercial activity dealing directly with the trading of goods and services and with other related business activities, in which the electronic communication medium plays a central role. The activities include the communication of information, management of payments, the negotiation and trading of products online. E-commerce is a part of e-business and its goal is to generate profits with a various sets of business through buying and selling principles. There are quite a number of ecommerce strategies that can be used in the banking industry. My focus is going to be on the implementation of an ecommerce strategy by BancABC. My aim is to come up with a holistic e-commerce strategy for the organisation. An e-commerce strategy, in its most simplistic form, consists of three steps which are:    determining where the organisation is which is the situation review where it wants to go which is goal setting or the banks ecommerce vision The best way of moving from the one to the other this is referred to as the strategy formulation. For an ecommerce strategy to be successful the first major aspect is to have senior management comprehensively understanding what it means to be an e-commerce enabled organisation. Introduction of e-commerce usually comes with major changes which must be carefully planned and coordinated to avoid chaos and confusion. . The main problem with many failed e-commerce initiatives is the......

Words: 3315 - Pages: 14

Premium Essay

Bus107 Assignment 1

...advantages and disadvantages of taking your small business online by performing a SWOT analysis. Include 2-4 items in each category. When performing a SWOT analysis you have to take into consideration the four categorizes of SWOT which is strengths, weakness, opportunities, and threats. Strengths consist of what does your company do well, for my company we make comfortable jeans, jean shorts, cargo pants, and cargo shorts along with t-shirts and collared shirts to fit the fashion of consumers today and in the future. Then you have to ask yourself is your company strong in its market, and my company is picking up momentum to being a very strong competitor in this market. With our advertising and customer care we have made a name for ourselves. Weaknesses play a part in the SWOT analysis and one is what does the company do poorly. I would have to say for my company it is that the shipping department has been doing poorly with the increase of sales, in which we are having a hard time getting the products out the door to our customers in a timely manner. The second thing we need to look at is what problems could be avoided, for my company I need to hire more employees to help with the increase load in the shipping department to be able to get customer orders out of the warehouse. So for me to avoid this I will have to hire more employees to fix this void. Opportunities also play a big part in the SWOT analysis. For example do new markets exist for your company’s......

Words: 1763 - Pages: 8

Premium Essay

E-Commerce Market Entry China

...Market Entry Strategies for Entering E-Commerce Business in China May 18th 2014 Table of Contents 1 Introduction 1 2 Market overview 1 3 Market analysis 2 3.1 Approach using Porter’s Five Forces 2 3.2 Approach using SWOT analysis 2 4 Failed market entrants 3 5 Successful market entrants 3 5.1 Leveraging local platforms 3 5.2 Buying stakes in local businesses 4 5.3 The case of Amazon 4 6 Key success factors 4 6.1 Understanding the market 5 6.2 Differentiation 5 6.3 Social Media 5 6.4 Payments 5 6.5 Logistics 5 7 Conclusion 5 8 Bibliography 6 Introduction This paper covers challenges and strategies in entering the e-commerce business in China from a Western point of view. The focus thereby is on companies doing classical business-to-consumer (B2C) business and that are established players in their home market. Market overview According to market analysis (ref 1-2-3) the e-commerce market in China surpassed the U.S. one in 2013, reaching almost 300bn USD in turnover while U.S. reached just little above 250bn USD. Not only the size is impressive but also the growth rate, which has been around 70% in China since 2009 compared to 13% in the U.S. (see Figure 1). The online part of the retail sector is around 7% whereas Western countries report from 2% to 6% according to (Hoffmann & Lannes, 2013). In addition, more than 50% of all transactions are carried out via mobile devices. Finally, it is important to......

Words: 1695 - Pages: 7

Premium Essay

Business Report: Book Bunker

...Business Report: Book Bunker Name Fundamentals of E-Commerce May 26, 2014 Professor Name Business Report: Book Bunker E-marketing Initiative Society has changed such that electronics and computers are now the primary tools for resources. This holds truth in both businesses, and in personal behaviors. Business never sleeps; Book Bunker has certainly made the correct decision to develop a website in view of the fact that business researcher conducted by marketing professionals have found that the internet, e-marketing has become an essential aspect for growth and customer retention. To begin, the web address must be simple and easy to remember. It is recommended not to complicate customers with tricky spelling, or witty phrases as these tactics are possible deterrents. Placing a survey at inception, allowing customers to select the more preferred web address is recommended. This allows customers a sense of ownership. likewise, to remain competitive, smaller entities, such as Book Bunker are encouraged to use a web presence as marketing tools as it is very effective against larger book chains such as Barnes & Noble’s, and Powell's Books. In the same respect, with proper execution Book Bunker is limitless when combining online marketing with other strategies. Marketing via a website, promotes better budgets than television commercials and generates more interest than printed ads. Moreover, Book Bunker will be able to infiltrate untapped consumers and other markets that......

Words: 2154 - Pages: 9

Premium Essay


...Starting a Business Online Abstract E-Commerce has become one of the emerging business trends towards the provision of services. The ability of a business to realize the impacts and benefits of e-commerce to the business is central towards the evaluation of its necessity. The evaluation process requires an entrepreneur to undertake a SWOT analysis in order to understand the advantages and disadvantages of e-commerce. The e-commerce industry is experiencing a variety of issues that range from culture, trust, language, infrastructure, and the government regulations. Addressing these issues is central to the viability and feasibility of the business in the market. Designing of a mechanism of addressing the issues that relate to the regulations governing the operation of businesses is necessary. The online crimes also present a major challenge for most of the businesses. Therefore, this paper elucidates strategies and operations that help in the analysis and addressing various issues that relate to the e-commerce industry. Question 1 The SWOT analysis is a major tool that can be used in the evaluation of the advantages and disadvantages of engaging in e-commerce. Strengths A major strength is the expansion of the global market commanded by the store. It expands the geographic retail market for the clothes stores beyond the Jersey Shore boardwalk to areas all over the world. Another strength is the time-saving potential of e-commerce both for the store and the customers.......

Words: 1356 - Pages: 6

Premium Essay

Starting a Business Online online by performing a SWOT analysis. While conducting a SWOT analysis of my clothing store along the Jersey Shore boardwalk, I determined what my strengths, weaknesses, opportunities and threats could potentially be. My research has indicated that my Strength’s would be my customer service skills, flexibility in my direction and focus, experience in the clothing industry and being able to provide a good value to customers. Weaknesses would be my competition, lack of reputation to gain customer response and potential cash flow. Within the opportunities category, I determined that the weak economy in some regard would be a benefit to apply for government grants and SBA loans to help with my overall business intent. My competition may be slow to adopt new technologies; giving my business the opportunity to excel. The threats that may be a concern are also a weak economy. The developments in technology could change the clothing market beyond our ability to adapt and larger competitors could destroy our chances in the clothing industry. The advantages that I anticipate would be the ability to run my business from virtually anywhere, lower overheads, cheaper start up costs, growth potential is at my discretion and establishing worldwide presence. The disadvantages would be the low barriers for anyone to copy your business model and compete with you. Sectoral limitations would mean the lack of growth and potential downfall of your efforts and costly e-business......

Words: 1242 - Pages: 5

Free Essay

Bus107 Fundamentals of E- Commerce

...BUS107: Fundamentals of e -Business ASSN 1:Starting a business online part 1 By Minh Thai Professor: William Simonpietri Date: 1/2/2014 Business as of today has become more competitive and more sophisticated than ever before. Owning a small clothing line has it’s complications but taking it to an e-commerce level is a total new logic. Before going to any new business venture, an evaluation must be done correctly in a professional manner. I think it’s best to have a SWOT analysis planned out prior to starting out. A SWOT analysis helps analyze the 4 compartments for either a business venture or project. The 4 compartments are Strengths, Weaknesses, Opportunities, and Threats. According to the text Strengths measures the advantages of the characteristics the business may have. Weaknesses measure the disadvantages of what a business may have. Opportunities help analyze new ideas for growth. Lastly Threats shows what factors that may cause a danger towards a business or project. The advantages under Strength, I would say for owning a small local clothing store along the Jersey shore is by taking constant current customers and showing them your e-commerce site, so that they may be able to spread the word for you. Secondly it’ll attract more tourists and people around the globe that are able to check the web-site out instead of only dealing within the retail environment and having only physical contact. Another advantage is more income and revenue will increase......

Words: 1295 - Pages: 6

Free Essay


...E-Commerce of Online Book Publishing Company E- Books are such types of books which can be read by digital means without having printed copy. According to the study of Armstrong (2008), e-book can be any text that is readable by electronically without printed form regardless its size and origin or composition. Day by day, the numbers of e-books as well as e- book publishing companies are increasing because of technological advancement, pointed out by Li (2010). However, success of e-book publishing business mostly depends on establishing a successful business model. According to the finding of Vasileiou et al. (2009), establishing e-books related business model is now very complex and there are many incompetents between the producers and the products. Though there are significant advancements have achieved in e-book technology, there are still various incompetents exist in the industry of e-book business. Tonkin (2010) pointed out that, the reader of e-books are becoming easy to Use but, still there are various types of e-books reader and e-books which are not made according to standard format and creating problems. Today people can not think a world without e-book. Hillesund (2010) opined that, today’s world can thinkable without printed books but can not without e- books. It is clearly indicating the popularity of e-books among the people across the world. In this assignment it is elaborately discussed about building a new e- book publishing company named Books r Us. It...

Words: 2793 - Pages: 12

Premium Essay

Electronic Commerce

...CHAPTER 1 Introduction to Electronic Commerce © 2017 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a . license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. INYM 225 Study Unit 1 Introduction to Electronic commerce Ms Tumelo Nthutang Learning Objectives In this chapter, you will learn: • What electronic commerce is and how it has evolved in three waves of development • Why companies concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic commerce initiatives • How to identify opportunities for and barriers to electronic commerce initiatives • How economic forces have led to the development and continued growth of electronic commerce • How businesses use value chains and SWOT analysis to identify electronic commerce opportunities • How the international nature of electronic commerce affects its growth and development 3 3 Introduction Introduction • Electronic commerce began in the United States – China the leader in online retail sales since 2013 – More and more sales being made on smartphones • China is the world’s largest potential online market – Active Internet users and upward economic growth – Buyers use U.S. and domestic sites and are influenced by online reviews and......

Words: 2863 - Pages: 12

Premium Essay


.........................................................................................................3 SWOT Analysis.....................................................................................................4 FedEx Corporation © MarketLine Page 2 FedEx Corporation Company Overview COMPANY OVERVIEW FedEx Corporation (FedEx or “the company”) offers overnight courier services, freight services, logistics solutions, and business support services. The company is one of the largest express transportation companies, delivering small packages worldwide. FedEx is headquartered in Memphis, Tennessee and employed 101,000 permanent full-time and 48,000 permanent part-time employees as of May 31, 2012. The company recorded revenues of $42,680 million during the financial year ended May 2012 (FY2012), an increase of 8.6% over FY2011. The operating profit of the company was $3,186 million in FY2012, an increase of 34% over FY2011. Its net profit was $2,032 million in FY2012, an increase of 39.9% over FY2011. KEY FACTS Head Office FedEx Corporation 942 South Shady Grove Road Memphis Tennessee 38120 USA 1 901 818 7500 Phone Fax Web Address Revenue / turnover 42,680.0 (USD Mn) Financial Year End Employees New York Ticker May 149,000 FDX FedEx Corporation © MarketLine Page 3 FedEx Corporation SWOT Analysis SWOT ANALYSIS FedEx offers overnight courier services, freight services,...

Words: 2706 - Pages: 11

Premium Essay

Airasia Strategic

...competitor in their industry. A lot of airplane companies come out with different strategies to make their company better than their competitors. To compete with their competitor in the business environment, a company needs to make a strategy to achieve their long terms objective and can be successful for doing their business. Moreover, to be successful in their long terms objective and their business, company need to identify their strategic management, because with good strategic management company can be achieving their vision and mission to achieve the successfulness in their business. Regarding this issues, the strategic management becomes important due to the following reason such as globalization to survival their business, and than e-commerce become the critical success to the company nowadays. The two following reason are need to take into consideration, and than to be successful in the company management, a company needs to consider the company ability and how to integrating it with the as well as main factor in the internal and external factor. The main factor in the internal and external factor can be...

Words: 6436 - Pages: 26

Premium Essay


...advices from the beginning of the assignment. . Executive Summary Report contains a detail analysis on e-strategy plan for an organization and DFCC bank is chosen to analyze on business factors that underpin the e-strategy and developing a plan. Report comprises with; SWOT Analysis, Porter’s Generic strategies. Analysis on e-strategy plan, benefits, technical infrastructure required, alignment process with corporate strategy, discussion on processes to monitor the implementation process and challenges are included the report. E-strategy integrates all business functions easing and enhancing its flexibility to provide exceptional customer service through technologically advance devices, and networking as it will reduce manual errors, time-lapses and workload significantly. Important in achieving organizational goals and objectives in the competitive global market through the speedy, efficient and excellent quality service it could provide to the customers. 24/7 availability, attractive online offers, secured and easy payment methods, quick access to all the products and services definitely helps to reach beyond local customer base. Preparation of a proper implementation schedule is vital for the e-strategy success. Target Market selection, value analysis, selecting the most appropriate e-commerce platform and monitoring process ensures the sustainability and success of the plan. Maintaining long-term relationships with the......

Words: 3012 - Pages: 13

Free Essay

Exposing My Small Business to the World

...Abstract In this paper I will cover the various elements, policies and procedures to taking a business online. Inside this paper I will conduct a SWOT analysis, show how I plan to overcome any cultural barrier that may be presented and how I maintain compliance with our stringent federal trade laws. Exposing My Small Business to the World The possibilities for expanding and increasing your business in today’s times are endless. The World Wide Web allows us small business owners opportunities that we have never had before with these increased opportunities, there are also increased problems. I will outline how I took my business online and combatted these underlying issues. Identify the advantages and disadvantages of taking your small business online by performing a SWOT analysis. Include 2-4 items in each category. The New Jersey shore boardwalk is a tourist haven. A small business owner can make a considerable profit if they have a product that the consumers want at a price they love. My clothing store NEW Images opened last year. In this failing economy it was often discouraging to sit in the store for days at a time with only a few sales and many “window shoppers”. I decided quickly that if I want to survive I must take this business online. The thought of exposing my business to millions of new customers was euphoric. I could literally taste the profits. I put my plan into effect by first taking note of the advantages. The first advantage was the......

Words: 1146 - Pages: 5