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Swot Analysis Of E-Commerce

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1.1 Ecommerce in India
Recent years have seen a remarkable transformation in the way India shops and trades through internet. The business via E-commerce has taken the world of retail by storm and captivated the imagination of an entire generation of new vibrant entrepreneurs, with e-commerce start ups with various business and commercial models.The sector has grown three times in four years to nearly 12.6 billion USD in 2013.Different industry experts estimates that the sector will further growth five to seven times over the next four to five years.

Online retail, while today representing a small fraction of the e-commerce space is one of the fastest growing segments. It is facing lots of challenges to fulfilling its fundamental proposition of transcending physical boundaries to deliver a variety of products to the customer’s doorstep. Supply chain, logistics and infrastructure in e-retailing becomes the very backbone of the fulfilment network and the basis on which stringent service level expectations are set and met, and it wins the customers from the competitors. In India, these are the weakest links, so the ecommerce management should taken the appropriate and intelligent steps to avoid the weakness and wins the race.
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The ecommerce boom is a result of growing number of internet users in the country. Amazon is pioneer in ecommerce in the world and companies like Flipkart, Mintra, Jabong are some of its followers in India. Today every ecommerce websites are trying to improve their service by large range of product portfolio, with low price, free delivery, fast delivery and cash on delivery

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