Swot Analysis of Grameenphone

In: Business and Management

Submitted By myaumlan
Words 5697
Pages 23
SWOT Analysis of Grameenphone Ltd.

Introduction Grameenphone widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 32 million subscribers (as of June 2011), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Grameenphone was the first company to introduce GSM technology in Bangladesh. It also established the first 24 hour call centre to support its subscribers. GP aims to provide the best possible technical quality, customer service, and coverage also in the rural areas at the most favorable prices, to as many customer possible in Bangladesh. GrameenPhone is also the leading Cellular Net Provider in Bangladesh. GrameenPhone main competitors are Banglalink, Robi, Airtell, Citycell & Teletalk. One of the strongest sides of GrameenPhone is its customer‟s service and relationship. With big power comes big responsibility. Just like all other large corporation, Grameenphone also have some weakness and have to face some challenges. In the present highly competitive telecommunication market in Bangladesh there is no way to overlook a simple fraction of problem. From the SWOT analysis we are trying to measure the company‟s strategic position as well as Strengths, Weaknesses, Opportunities, and Threats. Methodology and Objectives: Most of the analysis of this study has been by secondary data that collected from - journals, articles, official websites, newspaper, magazines and internet etc. Most of the numerical figures or details have been collected mainly from the Annual Report of Grameenphone 2011. This identification will allow to make a close look on the current situation on the telecommunication sector of…...