...Table of Contents 1.0 Executive Summary 3 2.0 Situational Analysis 3 3.1 Market Summary 4 3.2 SWOT Analysis 5 3.3 Competition 6 3.4 Product (Service) Offering 6 3.5 Keys to Success 7 3.6 Critical Isssues 7 3.0 Marketing Strategy 7 4.7 Mission 8 4.8 Marketing Objectives 8 4.9 Financial Objectives 9 4.10 Target Markets 9 4.11 Positioning 10 4.12 Strategies 11 4.13 Marketing Mix 11 4.14 Marketing Research 12 4.0 Controls 12 5.15 Implementation 13 5.16 Marketing Organization 13 5.17 Contingency Planning 14 5.0 Conclusion 14 References 16 1.0 Executive Summary Just Vets is a homeless shelter for Veterans in Fort Worth, Texas. Just Vets was established in 2013 by CEO John Stone, whom has a deep family background in the military dating back to the Civil War. John Stone was medically retired from the Army in 2005 after coming back from Iraq, with the military experience and college background with the help from the Veterans Affairs John was able to obtain a small business loan. John Stone was seeing all the different homeless veterans around the city and other places that it was John’s duty to continue to serve those in need. John decided to use every tool that was available to obtain the permits, building, and certified...
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...company that serves the U.S. market with a product or service. COMPANY OVERVIEW Owner(s): Company Name: Love All Product Name: Love All Location: Memphis, TN History (yrs.): October 2014-Grand Opening SECTION 1: EXECUTIVE SUMMARY Provide a detailed description of your company. The description should include, at a minimum, the company’s name, its history, founders, business purpose, and mission. This could be written using multiple sentences, but no longer than a single paragraph. The name of my company is called Love All. My company is a loving company and it is catered toward helping homeless people as well as other people that are in need. My company was founded by myself in October 2014 and it was created to give homeless people a place to stay, food to eat, clothes to wear, and a fair chance to get back up on their feet. The purpose of my company is to show the homeless people that are alone and living in the streets that someone do care and are willing to help in any way that is needed to help them live and be happy. The missions of my company is to treat all people equal and love on them to show them that they have a reason to live and a reason to find the motivation that is needed to push and make something happen in their lives. We will be there for them to comfort them, aid them, talk to them, and whatever else is needed. PRODUCT DESCRIPTION Describe, in detail, the product or service the company produces or services. Include trademark, color,...
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...are devoted to providing new opportunities for homeless and low-income persons. Fresh Start, a company started by Andrew A. Smith alleviates the pains and ills of those who are homeless. Fresh Start assists homeless and low-income persons through seminars, and life skills. Seminars included topics such as investment, financial management/advisement, job training, interview skills, and appropriate business attire. Life skills’ training includes Stress Management, Supporting a Family on Low-Income, Family Budgeting on Low-Income, and personal/business relationship development. Independent and family counseling, school clothes, and business attire is also provided. Financial programs aide Fresh Start participants in becoming financially independent of the organization. Each member in the Fresh Start program will be provided with shelter, a mentor, and a bank account. The Fresh Start bank account will provide participants with a way to save money and become economically responsible. Each fresh start mentor will withhold 5% of their mentee’s check in a savings account; the funds in the mentee’s account will be given to the mentee at the end of the session. The goal of the financial assistant segment is to allow participants to start their financial independence directly after the program. Industry Analysis Fresh Start is a nonprofit organization that provides transitional housing for those with low income and homeless. Fresh...
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...center for the Homeless: Changing with the times Part I: Case Analysis A. size up the key problems/opportunities raised by the case Just as one bad apple can ruin the whole basket, an organization with one large problem can see the effects of that problem damage its entire organizational strategy. In the case of Health Care for the Homeless (HCCH), the lack of a strong marketing direction is what hinders this organizations ability to meet their organizational goals. The first problem can be summarized as a need for brand orientation. By definition, brand orientation puts the image and value of the brand at the core of all activity in order to affect more positive and effective outcomes. Currently, the HCCH name, logo, promotional materials and absence of vision statement are negatively effecting its brand orientation. From an external facing perspective, there is a lot of confusion around the organization’s name. The business operates under two names: “Health Care Center for the Homeless” and the “Orange Blossom Family Health Center”. It has been recognized that two key stakeholders, clients and donors, do not understand the difference between these two brands (or even that they are related under one organization) while the word “homeless” carries a stigma. This confusion has the potential to harm donations thereby affecting the facilities ability to provide quality service. As well, there is confusion between the “Health Care Center for the Homeless” and the “Coalition...
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...Individual Learning Project 1 Liberty University Accounting for Decision Making February 14, 2016 Company Analysis and Evaluation Project A Federally Qualified Health Center (FQHC) is a health center that allows patient who might otherwise not receive the critical primary care that they may need. These types of facilities help to fill crucial access gaps, allowing patient to pay according to their income on a sliding fee scale. “Congress passed FQHC-enabling legislation as part of the Social Security Act in 1989 and the application process and requirements for federal qualifications are governed under the Public Health Service Act” (Hennessy, 2013). There are approximately 1,200 main health centers that deliver care with over 8,000 service sites all across the United States. An FQHC provides primary care services to patients within the rural areas and are located within schools across America. This special care is allowing children to receive the wellness care to help them stay and improve in school. In reflection of this type of facility, this assignment will be about Capital City Family Health Center. A FQHC center in the heart of Baton Rouge, Louisiana. Taking care of the patients that they have and also providing services to the homeless throughout the metropolitan and surroundings. SWOT “SWOT has been used comprehensively to aid in understanding a variety of decisions and issues including: manufacturing, location decisions; penetration strategy, promotions...
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...from the work of others not involved in the project has been acknowledged and quotations and paraphrases suitably indicated. Furthermore, I confirm that I understand the definition of plagiarism that is used by Durham University. Table of Contents HOMiE: Brand Presentation 3 Mission 3 Vision 3 Environmental Analysis 3 Homeless Statistics 3 Consumer Analysis 3 Competition Analysis 4 Marketing Objectives 5 Segmentation & Positioning 5 Short & Long Term Strategies 5 Product 5 Social Activity 6 Place 7 Promotion 8 Conclusion 8 Resources 8 Appendix 11 HOMiE: Brand Presentation Mission HOMiE is a new brand based in the United Kingdom. We sell fun, comfortable, good quality socks at an affordable price. Our mission is to promote social responsibility by encouraging consumers to think about socks not just as a commodity, but also as an instrument for helping those in need of permanent accommodation. Vision Socks are one piece of clothing that people are not allowed to donate due to hygiene considerations, yet they are very much needed by homeless. By donating time as well as capital resources, we hope to provide homeless people in the UK with the support for a better future. Environmental...
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...Project MANAGE ORGANISATIONAL CHANGE Identifying strategic direction Among the most useful tools for strategic planning is SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The main objective of this tool is to analyze internal strategic factors, strengths and weaknesses attributed to the organization, and external factors beyond control of the organization such as opportunities and threats. Other tools include: * Balanced Scorecards, which creates a systematic framework for strategic planning; * Scenario planning, which was originally used in the military and recently used by large corporations to analyze future scenarios. PEST analysis (Political, Economic, Social, and Technological) * STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors) * EPISTEL (Environment, Political, Informatics’, Social, Technological, Economic and Legal). Undertaking strategic analysis reviewing the current marketing performance. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatics’, Social, Technological, Economic and Legal). SYSTEM: System Pyramid Successful and sustainable transformation efforts require leaders...
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...Organizational Theory and Readiness for Change Assignment II: Force Field Analysis Denisha Hightower Morgan State University SOWK 608.185 Professor Sandra Austin The Human Service agency that will be described in this paper will identify the organizational issue, pin point a solution, strategize how to implement the solution and lastly determine how to assess if there was a change in the issue. This paper will also provide an analysis chart on the organization’s Strengths, Weaknesses, Opportunities and Threats (SWOT) and an appendix of both the SWOT analysis and an Organizational chart will be provided. The agency that was selected to be analyzed is a public governmental agency which was established in 1975 to aide families and persons who experience financial hardships and need assistance in obtaining basic necessities such as food and shelter to become self-sufficient. The organization also administers federally funded programs to aid individuals in obtaining medical assistance, financial stability through Family Investment Services and Nutritional needs through a food funding program. The organization further delegates other state programs for homeless people, child and adult protection and investigation, as well as programs extended for women victims of domestic violence. The organization’s mission is to aid and pursue those who are struggling economically, provide preventative services and protect defenseless children and adults. The organization’s governance...
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...The Welfare System The welfare system is run by the government that runs different programs that was originally intended to help the unemployed or underemployed (Welfare Info, n.d.). It went from just helping those two groups and branched significantly into helping low income families, disabled, and single parent families be able to live the best life possible. Some of the programs include "Medicaid, Food Stamps, Supplemental Security Income (SSI), Housing and Urban Development (HUD), Temporary Assistance for Needy Families (TANF), Head Start, Work Study, and Medicare" (Welfare Info, n.d.). Another very commonly known one is Social Security which is mainly for seniors when they retire. The history of the welfare system is quite interesting. Many years ago before the Welfare system had even began; the colonies actually imported the British Poor Laws (Welfare Info, n.d.). This basically separated those that could work and those that couldn't work due to their age or health. During the 1800's the US tried to continue work with the government so they could better benefit the poor but it wasn't until President Franklin D. Roosevelt the Social Security Act began in 1935 (Welfare Info, n.d.). With this act, it was able to launch programs to help many more people than just the elderly or those that couldn't work because of health reasons. During Bill Clinton's Presidency, he signed the "Personal Responsibility and Work Opportunity Reconciliation Act" and with this, the federal government...
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...Business Analysis, Part I Amanda Simpson MGT/521 February 25, 2012 Linda Teza Kulka University of Phoenix Workshop # 4 Business Analysis, Part I Publix Supermarket, Inc. is a Fortune 500 company that has shown a great amount of growth since first opening in 1930. George Jenkins opened the first Publix Supermarket in 1930 in Winter Haven, Florida. Shortly after 1945, the company purchased the All American grocery store chain. After purchasing the store chain, Jenkins moved the headquarters for Publix to Lakeland, Florida. Over the next 30 years Publix added pharmacies and bakeries in their stores. in the 1990s, Publix Supermarket ventured outside of Florida to open their first store in George. In 1996, George Jenkins passed away and left the company to be run by his family. Publix now operates stores in Florida, Georgia, Tennessee, Alabama, and South Carolina. According to Publix Supermarket, Inc. (2012), “Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint our customers is legendary in the industry” (para. 2). Throughout this paper we will explain the Publix Supermarket company background, discuss a SWOT analysis of Publix Supermarket, and identify and explain the needs and wants of Publix’s internal and external stakeholders. Publix Supermarket Company Background Publix, opened for business for the past 82 years, has achieved the expectations of George W. Jenkins. According to Publix Supermarket...
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...Homey’s Food Truck & Grill 1. Background ........................... 1 2. Strategic Focus and Plan ......... 1 • Mission Statement ................ 1 • Goals ...................................... 1 • Competitive Advantage ............ 2 3. Situation Analysis........................ 2 • SWOT Analysis ............................... 2 • Competitor Analysis ..................... 3 • Company Analysis .............................. 3 • Customer Analysis ................. 4 • Industry Analysis .................... 4 4. Market-Product Focus............. 4 • Marketing and Product Objectives ............ 4 • Market-Product Grid .......... 5 • Target Markets .............. 6 • Points of Difference ......... 6 • Positioning ................. 6 5. Marketing Program ............ 7 • Product Strategy .................... 7 • Price Strategy ..................... 7 • Promotion Strategy ............ 8 • Place Strategy............8 6. Financial Projections ........... 9 • Break-even Analysis ................. 9 7. Organization ................. 9 8. Implementation Plan ............. 9 9. Evaluation and Control ............... 10 • Possible Deviations ............. 10 • Possible Solutions ..................... 10 Josiland N. Anderson Marketing Business 319 Building My Marketing Plan April 19, 2013 Homey’s food truck & grill Company...
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...millions of Americans are living each and every day with some wondering what can they do to make their lives better. Poverty is defined as a state of being extremely poor and is determined by the federal poverty guidelines established by the U.S. Department of Health and Human Services.1,2 For a family of four, the federal poverty guideline to apply for federal assistance is $24,250.2 According to the nonprofit organization, Feeding America, which helps feed America’s hungry through a network of food banks, 46.7 million people are living in poverty in the United States.3 Specifically in Pennsylvania, 13.7 percent of people are living in poverty.4 Poverty in the United States is very real and unimaginable as because we are considered one of the wealthiest nations in the world. Although poverty in the United States is happening at rates that are hard to understand, it seems poverty in America is more about lack of basic necessities and lack of security to include food and housing.5 It is estimated that one in seven Americans struggles to get enough to eat and that food insecurity exists in virtually every community in the United States.3 According to the National Coalition for the Homeless, 3.5 million Americans are likely to experience homelessness in any given year.6 Although homelessness is usually a temporary circumstance, the rates continue to rise as more people seem to be facing...
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............. 2 Current Mission and Vision Statement.................................................................................... 2 New Mission and Vision Statement ........................................................................................ 3 III. SWOT and Environmental Analysis......................................................................................... 3 Columbia SWOT Analysis ...................................................................................................... 3 Columbia SWOT Matrix ......................................................................................................... 4 Cabela's SWOT Matrix............................................................................................................ 4 Patagonia SWOT Matrix ......................................................................................................... 5 Lululemon SWOT Matrix ....................................................................................................... 5 Under Armour SWOT Matrix ................................................................................................. 5 Marmot SWOT Matrix ............................................................................................................ 6 Macroeconomic Factors...
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...Business Plan and Strategy for Fannie Mae: Foreclosure Profit Generation Firmus Consulting Tennessee Technological University MBA Program BMGT 6950 Strategic Management October 7, 2012 Recommendations Issues Facts and Analysis Summary Recommendations Fannie Mae is confronted with two obligations – the first to taxpayers and the second to shareholders. “Goal A” is for FNMA to reduce its portfolio by 15% each year until the end of their government obligation (2018). “Goal B” is to pay back the treasury taxpayer capital to once again retain profit. Once profit is realized, public trading will likely increase. Implementing a rental program on foreclosed homes is a logical and profitable way to both bolster economic growth and incur funds for loan repayment. The homes still have caretakers, so value will not drop further as with most foreclosed buildings. Those homes which are not yet foreclosed upon, but are rapidly approaching, should be considered for a refinanced ARM or low-payment fixed mortgage to prevent foreclosure and ensure sales on the secondary market. The securities required for the 15% reduction should be pooled into CDOs or CMOs where the low-class securities are once again made more attractive through pairing with similarly aged Class-A bonds. If there is a tranche for risky/reliable mortgages which pay an overall higher coupon for the investor, it makes the purchase more worthwhile while the revenue from rentals...
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...When Money Doesn’t Grow on Trees Anymore! Research Paper BUS 642 When Money Doesn’t Grow on Trees Anymore! The economic downturn in the United States has been intensifying every month since September 2008, and it is having significant impacts on numerous nonprofit organizations (NPOs). It is now clear that this financial crisis is more severe than anything we have experienced in over 50 years; it is affecting every sector of the economy. Managers of NPOs are facing numerous obstacles while having to face an increase in the vital services they provide to the public. The most critical issue is the lack of funding. The effects of the economic recession are spurring NPO leaders and their funders to create and apply innovative fundraising projects, collaborate together and to deeply analyze federal packages and plans for support. Although raising funds in today's tight economy is a challenge, some nonprofits are doing better than others. Organizations that are doing well have numerous amounts of revenue sources and many ways for donors to give, they spend more time and personal effort in building relationships with their donors, have refocused on the importance of developing staff, resources, and programs, and are simply looking to do more, not less (Borning, 2010). NPOs have suffered from the downturn in 2008 and 2009 but the fact is even tougher financial times have come since then for many nonprofit organizations, especially larger organizations that...
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