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Swot Analysis of Pepsico.

In: Business and Management

Submitted By smrfdady
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PepsiCo is a dominant player in the global beverage and snack food business. PepsiCo has interest in other categories throughout the food categories. PepsiCo has a significant market share in various countries around the world. They have positioned themselves for success despite challenging global economics. PepsiCo has room for improvement despite their strong global position.

Strengths PepsiCo is a dominant player in the beverage and snack foods industry. They are the number one snack food company in the world. PepsiCo has twenty two brands in their portfolio that have over one billion in revenue per year (PepsiCo, 2013). This is a strong figure considering the vast amount of competition there is in each of the categories mentioned. PepsiCo. offers a diverse number of products. PepsiCo has acquired or developed brands that are tailored to each region and country that they serve. Not only are the brands different, but the flavors and products offered within these brands are different. The products and flavors are matched to the area in which they are distributed. Being in both the beverage and snack food businesses, they offer complimentary products. The two categories go hand in hand. Pepsi and Frito Lay chips are seen advertised together. This is a double win for the company. PepsiCo has managed and executed successful marketing plans. PepsiCo has placed successful advertisements that have rated among the top ads that ran during the Super Bowl for many years. PepsiCo tries to stay on the cutting edge with their ad campaigns. They products sell themselves, but the advertisements enhance the product exposure and may even draw a different demographic. PepsiCo has partnered with Taco Bell to offer an exclusive Mountain Dew flavor, Baja Blast. They have most recently introduced its top chip flavor as a taco shell for Taco Bell. The Locos Nacho Dorito

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