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Swot Analysis Of Singapore Airlines

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Singapore airlines record of profit still integral even after 40 years of establishment. Future forecast of revenue of Singapore airlines (Equities, 2016), stated that revenue of Singapore airlines in 2015 increased 2.11% from the prior year’s result. They expected the growth from 2016 10 2017 will increase 1.75% from the previous year, 2016.

(Source from: Equities. (2016, April 15). Retrieved April 20, 2016, from market.ft.coom: http://markets.ft.com/research/Markets/Tearsheets/Forecasts?s=C6L:SES)

Based on report published by (CAPA CENTRE FOR AVIATION, 2015), Singapore airlines group has been stated that improved in profit for the quarter and year ending 2015 leads to recovery …show more content…
Singapore airlines reported reduction in net fuel costs in 2015. They also stated that in current quarter, 2016, cost saving from lower fuel prices will be limited due to the fuel hedges already locked in, (AUSTRALIAN AVIATION, 2015) but they anticipated the average fuel price will progressively drop in final year 2016 as hedges at lower prices start to begin, (CAPA CENTRE FOR AVIATION, 2015). This will help Singapore airlines to improve its profit level.
They also expected to end fiscal 2016 with 106 aircraft and they already retrofitted their 11 of its 777-300ERs and whole fleet of 19 Airbus A380s with premium economy, in order to make its worldwide debut on august 9 on the Singapore – Sydney route (AUSTRALIAN AVIATION, 2015). They also carry forward the upgrading of the 777-300ER’s business and first class cabin into fiscal 2016. Even though this upgrading will add costs in current financial statement but the investments are expected to improve future …show more content…
For Singapore airlines (SIA), their product looks good and work well in order to attract more customers. Singapore airlines maintain right features for their planes such as functionality, quality and safety of flights and the services to make sure they capable to carry out a task or function with high excellence and safety. Rather than that, Singapore airlines also providing additional facilities such as packaging, repairs and support services, warranty. They also very concern about the departing and arriving time of the customers is at the right place at the right time. This helps them a lot to maintain their existing customer and also lead to attract their new

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