Premium Essay

Swot Analysis of Walt Disney

In: Business and Management

Submitted By fiofionalim
Words 328
Pages 2
SWOT ANALYSIS * STRENGTH * Strong diversification * Well established divisions, such as media network, parks and resorts, studio entertainment, consumer product and interactive media. * Brand recognition, have strong image in their animation film through worldwide. Customer loyalty to their product is high. * Largest worldwide licensor of own cartoon character based merchandise. * Increasing trends in overall revenues and profits, after acquired different companies such as Pixar, Marvel, and UTV they able to increase their profits and revenue annually from this acquired strategy. * WEAKNESSES * Interactive Media- overall unprofitable. * High cost of operations including high sunk costs, research and development costs and costs of entertainment production. * Studio entertainment typically incurred losses because of production costs and the cost of extensive advertising campaign, specifically decline in DVD sales. * Parks and resorts success unpredictable depending on the travel trends, leisure time and seasonal. * OPPORTUNITIES * International expansion and look for potential market such as India and Russia. * Growth through further acquisition, increased in acquisition to enhance the resources and capabilities of its core animation skills and characters. * Increased media Networks, the company recently has acquired a media network (UTV) as a platform for them to enter India and Russia as those countries are using UTV media network as well. * The company also has acquired Playdom to give the company new online gaming capabilities. Another media network opportunity for the company to acquire is Lucasfilm. * THREATS * Increase of piracy in movie industry which leads to the company’s DVD sales declined. * Intense competition, Disney operates in very competitive industries such as media,...

Similar Documents

Premium Essay

Swot Analysis of Walt Disney

...An  Analysis  of  The  Walt  Disney  Company    1   An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29, 2013 An  Analysis  of  The  Walt  Disney  Company   Overview & History  2   The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the......

Words: 3954 - Pages: 16

Premium Essay

Business Analysis - Walt Disney Company

...Business Analysis of Walt Disney Company MGT/521 April 30, 2012 Business Analysis of Walt Disney Company In the era of the 21st century, when globalization has expanded drastically and rooted its success across the globe, the task of the managers in the company is getting challenging and competitive day by day. Firms have grown rapidly and the job of the fund manager has also increased to take advantageous decisions for their corporations. As a mutual fund manager, this paper will discuss the SWOT analysis of Walt Disney Company. SWOT analysis is a key component of a business analysis. It identifies a company’s internal strengths and weaknesses, and external opportunities and threats in order to obtain knowledge about the organization and whether or not the company is a worthy investment. “By conducting a SWOT analysis, an organization may improve its effectiveness through strengthening its current status, grabbing opportunities, and reducing weaknesses, and protecting business from threats” (Hitt, Ireland, & Hoskisson, 2009, p. vii). The Walt Disney Company is an American multinational diversified mass media company headquartered in Walt Disney Studios, Burbank, California, United States. It is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into......

Words: 1769 - Pages: 8

Premium Essay

Business Analysis

...Introduction SWOT analysis as a part of business analysis plays significant role to get knowledge about a particular organization. By conducting SWOT analysis, an organization may improve its effectiveness through strengthening its current status, grabbing opportunities and reducing weaknesses and protecting business from threats (Hitt, Ireland & Hoskisson, 2008). In addition to this, SWOT analysis is quite appropriate to make decision to invest in a particular company by an investor. Being a mutual fund manager, this paper will discuss about SWOT analysis of Walt Disney for getting clarity about investmentdecision. In context of SWOT analysis, key strengths, weaknesses, opportunities and threats of Walt Disney would be presented to get clarity about the company's current position. It would be quite effective to mutual fund manager to make investment decision for Walt Disney. SWOT Analysis Walt Disney is one of the diversified well-knownbrands of Entertainment Company. Itdeals in different segments of entertainment industry in terms ofanimated films, theme parks, resorts and studios etc. (The Walt Disney Company, 2012).In context of Walt- Disney, several strengths, weaknesses, opportunities and threats are associated with the company that are presented as below: Strengths: Walt Disney is a well-known brand of entertainment industry that has unique positioning around the world. It is the key strength of the company as global customers know the company for innovation......

Words: 2186 - Pages: 9

Free Essay

Master's

...The Walt Disney Company: Business Environments Daniel A. Parra Lozano Lynn University The Walt Disney Company: Business Environments The success of organizations within their specific market niches and competitive environments is based on a myriad of factors, both internal and external. The detailed overview and analysis of these factors exists within the general business environments of the organization. In order to maintain a leading competitive advantage, managers on every level must actively assess these environments and markets, while making the most appropriate decisions that will allow the organization to sustain leverage when faced with high environmental dynamism and/or complexities. The Walt Disney Company has clearly proven to withstand the test of time, through dedicated market analysis and environmental scanning. Internal Environment From the company motto, corporate credo, mission and visions statements, to the overall culture and climate of an organization, the internal environment defines the intramural business atmosphere of the entity. The Walt Disney Company’s strong internal environment and clear strategic intent makes Disney an evident leader in its industry. The Walt Disney Company also basks in unparallel name recognition, experienced upper management, and a conglomerate diversification of goods, products, and services offered. Developing strategic management based on a company’s core competencies, makes for a constant, yet not necessarily......

Words: 799 - Pages: 4

Premium Essay

Swot Analysis

...SWOT Analysis MGT/521 Management May 7, 2012 Introduction SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. Used in a business context, a SWOT Analysis helps you carve a sustainable niche in your market. Used in a personal context, it helps you develop your career in a way that takes best advantage of your talents, abilities and opportunities (Mind Tools, LTD 1996-2012). The following paragraphs will talk about how a SWOT analysis was conducted on The Disney World Company and whether to decide on investing in the company or not. The Beginning of the Walt Disney Company For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world (The Walt Disney Company, 2012). The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Company......

Words: 1136 - Pages: 5

Premium Essay

Week 5 Paper

...sources when necessary. 1. Fortune 500 Company name The Walt Disney Company | 2. The company’s internal and external stakeholders Internal stakeholder’s | External stakeholder’s | | According to "External Stakeholder Engagement" (n.d), stakeholders include non-governmental organizations (NGOs), multi-stakeholder initiatives (MSIs), labor unions, peer companies, multi-lateral institutions, government agencies, socially responsible investors, industry associations and others. | 3. Company’s mission and vision Company’s mission According to "Walt Disney Company's Mission Statement And Vision: Formula For Success" (2013), "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information”(Walt Disney Company Mission Statement). | Company’s vision According to "Walt Disney Company’s Mission Statement And Vision: Formula For Success" (2013), “Keep their customer’s happy” (The Walt Disney Vision). | 4. Company goals At least one company goal that can be accomplished through a strategic plan According to "2012 Disney CitizenshipPerformance Summary " (2012), “Recognize kids who make positive contributions to their environment or communities” (Performance Detail ). | At least one company goal that can be accomplished through an operational plan According to "2012 Disney Citizenship Performance Summary " (2012), “Reflect a diversity of......

Words: 370 - Pages: 2

Premium Essay

Economics

... Agenda ► About Disney ► Divisions of Disney ► A bit of History ► About the CASE ► SWOT Analysis ► Its Current Executive Management ► Recommended Organizational structures  Model 1  Model 2  Model 3 02/11/08 About Disney ► ► ► ► The Walt Disney Company (most commonly known as Disney) (NYSE: DIS) is one of the largest media and entertainment corporations in the world. Founded on October 16, 1923 by brothers Walt and Roy Disney as a small animation studio Today it is one of the largest Hollywood studios and also owns eleven theme parks, two water parks and several television networks, including the American Broadcasting Company (ABC). Disney's corporate headquarters and primary production facilities are located at the Walt Disney Studios in Burbank, California, USA. The company is a component of the Dow Jones Industrial Average. It had revenues of $31.9 billion in 2005 02/11/08 Continued….. ► On June 12, 2006 Disney Mobile phone service is launched ► On January 23, Disney announces a deal to purchase Pixar Animation Studios in an all-stock transaction worth $7.4bn ► In July 2006, the Disney film Pirates of the Caribbean 2 is the highest grossing movie in opening weekend history at $135,000,000 USD ► Employees: 133,000 (2006) 02/11/08 Divisions of Disney 02/11/08 Divisions of Disney Media and Entertainment       American Broadcasting Company Buena Vista Distribution Buena Vista Motion Pictures Group Walt Disney Studio......

Words: 1003 - Pages: 5

Premium Essay

Sugar

...CASE The Walt Disney Company Is heralded as the world’s largest entertainment company Earned the reputation by tight control Although control pervades the company, it is not too strong a grip * 10. Strict control but independent Employees are aware of their prime objectives Have freedom to think beyond limit and come up with new innovative ideas Company have adopted the phrase “Dream as a team” The concept of independency tempered the control over each department Managers here do the great job of encouraging the 8. A bit of History For more than eight decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world Disney Legends The Disney Legends program was established in 1987 to acknowledge and honor the many individuals whose imagination, talents, and dreams have created the Disney magic. Since its inception, the program has honored many gifted animators, Imagineers, song writers, actors and business leaders as having made a significant impact on the Disney legacy The Walt Disney Family Museum The Disney Family Museum Web site is produced and maintained by the Walt Disney Family Foundation, a nonprofit organization. Founded in 1995, the Foundation strives to promote education, writing, and scholarship about Walt......

Words: 387 - Pages: 2

Premium Essay

The Walt Disney Company

...The Walt Disney Company June18, 2014 International Management Table of Contents Abstract 3 The Walt Disney Company 4 Board of Directors 4 Chairman and CEO 5 Mission/Vision Statement 5 Disney History 6 Disney Divisions 9 Media Networks 9 Parks and Resorts 10 The Walt Disney Studios 10 Disney Consumer Products 11 Disney Interactive 11 Walt Disney Company Goals and Objectives 11 Corporate Culture 12 PEST Analysis 13 SWOT Analysis 14 References 17 Abstract This paper is designed to present an overview of the Walt Disney Company. It covers it mission/vision, company history and culture and a breakdown of the various division of the company as a whole. This breakdown is extensive and highlights the world wide interests of this company. Also covered will be what the goals are of The Walt Disney Company and how it see’s for its future. Also provided is a SWOT and PEST analysis. Finally, there is a conclusion as well as recommendations to the company. The Walt Disney Company The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company has subsidiaries and affiliates around the world including North America, South America, Europe, Middle East, Africa, Russia, Asian Pacific, and Japan. Board of Directors Walt Disney Company is a publicly......

Words: 3131 - Pages: 13

Premium Essay

Disney Swot

...SOWT ANALYSIS Strength The Walt Disney has founded for about 76 years, then it has prestigious history and its brand effect is indubitable. ―Disney‖ is a well-known brand all over the world (Disney SWOT Analysis, 2008). Also, there are many famous films under the name of Disney, like the Pirates of the Caribbean. As an independent kingdom in film industry, Disney has a distribution network which makes its unique in many film companies. Disney expanded its holdings to include the Miramax film studio and the Pixar animation company (Graaff, 2010), It has well established 6 divisions like Walt Disney Studio Entertainment, Disney-ABC Television Group, Disney Interactive Media Group, Disney Consumer Products, Walt Disney Parks and Resorts, and Disney Interactive Studios (Walt Disney SWOT Analysis , 2009). Moreover, Disney has various products. Disney produces many kinds of products range from toys, clothing, and souvenir and so on. This can satisfy customers’ needs and attracts much more consumers. At last, Disney has stable human resource and finance. Disney holds US$ 62.497 billion of assets. Weakness The company has 149,000 employees by 2010 and it will cause communication problems. In order to expand its markets and develop the diversification, Disney’s work force will grow larger. Organizational structure has to be able to support the huge number of work force. Because of the frequency changing of company employees, the organizational structure becomes more complicated....

Words: 428 - Pages: 2

Premium Essay

Operational Planning of the Walt Disney Company

...Organizational Planning of The Walt Disney Company The Walt Disney Company is a leader in family entertainment, spanning the globe with its many subsidiaries in dozens of countries. Founded in 1923 by Walter and Roy Disney, the company was known then as The Disney Brothers Studio. Over the years, the name changed, additional companies were added, and the vision statement grew to focus on three fundamental pillars: “generating the best creative content possible; fostering innovation and utilizing the latest technology; and expanding into new markets around the world” (The Walt Disney Company, 2014). Disney has many strengths, one weakness, many opportunities for growth, and a few threats that create a challenge for this global leader. This paper will discuss these items as they relate to the operational and strategic goals of the company. Disney’s strengths include having a significant customer base for its cable channels, having many diversified entertainment businesses, and having increased profits in the past decade (The Walt Disney Company, 2012). The biggest weakness that Disney has identified is that 75% of their revenue in 2011 was generated from customers in the U.S. and Canada. This is an opportunity for expansion of their operations to bring Disney entertainment to other parts of the world (The Walt Disney Company, 2012). The opportunities that Disney can develop include expanding their presence in emerging economies including Russia, China, Asia......

Words: 724 - Pages: 3

Premium Essay

Business Analysis - Disney

...Business Analysis Part III Glennyce J Nelson MGT-521 June 29, 2012 Dr. Olivia Herriford Business Analysis Part III For part III of the Business Analysis project, a review of the strategic initiatives taken by The Walt Disney Company relative to organizational and operational adaptations to the changing markets. An explanation of how recent economic trends are influencing the company, strategies Disney has used or could use for adapting to the changing markets. In addition, tactics Disney has implemented or could implement to achieve their strategic goals, the role human resources management plays in helping them achieve the goals, and would I be willing to invest in this company as a mutual fund manager. How Recent Economic Trends Are Influencing Disney. Even though the economy has been in a recession for the past couple years The Walt Disney Company has been doing well and shown continued growth. The company continues to show signs of being a healthy company as indicated by their continued increase in their net income Nelson (2012) “Disney’s income for 2011 and 2010 was $4,807 and $3,963 respectively, which represents a 21.30% increase.” (p. 4). In addition, the company had a net income of $3,307 in 2009, which represents a 19.84% increase for 2010. As shown in Figure A, Disney has shown growth in all areas of its financial statements during the past three years. Over all the company has not been significantly effected by the current economic downtrun and......

Words: 2185 - Pages: 9

Premium Essay

Walt Disney Analyses

...Analysis of The Walt Disney`s Strategy PESTEL SWOT STRATEGIC ANALYSES “Fiscal 2011 was a great year financially and strategically, demonstrating the strength of our brands and businesses with record revenue, net income and earnings per share,” said Disney President and CEO Robert A. Iger. “We are confident the Company is well-positioned to deliver long-term value for our shareholders with our focus on quality content, compelling uses of technology and global asset growth.” According to the PESTEL analysis, the Walt Disney Company has been shaped mainly with respect to social, economic and political. First, it is politically shaped because the government and lobby groups have an important role in establishing policies, requirements and competition rules. Furthermore, the local governmental rules are crucial in establishing foreign ownership for subsidiaries or business units. Alongside with the political factors, both the economic and social factors influence the group`s profitability and activity because customers and economic conditions are closely related. For instance the financial crisis of 2007 brought serious economic downturns that affected most of the activities at Disney 11 parks. The group is also dependent on oil prices, inflation and interest rates that might affect exchange rates. Social trends influence the company strategic decisions, mainly due to demographic changes, attitudes or certain fashion cycles. According to PESTEL, technological......

Words: 1034 - Pages: 5

Premium Essay

Walt Disney Company

...1. Walt Disney Company Debra L. Danley MGT/521 July 20, 2015 Instructor Bruce Ferber 2   Walt Disney Company  If you could be a CEO of any business in the world what would it be? Would it be a sports complex, a race track, or maybe a theme park? If you picked a theme park what would be your target audience? Would it be something cool like Universal Studios or Universal Citywalk? Why not something that seems magical and makes you feel young again like Walt Disney World. So now you have become the CEO of Walt Disney Company but you have seen sales decrease and have read the latest customer reviews which were not favorable what would you do to make changes? Even though the stakeholders can affect your business,obtaining company goals is important,because a SWOT analysis can help show where improvements are needed to increase sales, customer satisfaction,and possibly increase your targeted audience. Stakeholders  Stakeholders can affect your business. So who are the stakeholders? There are both external and internal stakeholders in Walt Disney Company. The internal stakeholders are the employees, shareholders,customers, managers, and board of directors. The external stakeholders are non government agencies, labor unions,social responsibility investors,environmental agencies, and distributors.  ......

Words: 972 - Pages: 4

Premium Essay

Disney Theme Park to India

...Disney Theme Park to India Abstract: This report is aim to analyze profitable adventure of The Walt Disney Company to set up Disneyland theme park in India. As one of main emerging markets in Asia, India might be the next destination for The Walt Disney Company to target on. Therefore, this report uses a series of marketing tools to demonstrate the macro-environment and micro-environment in India, such as PESTEL, SWOT, Porter’s Five Forces Model and Self Referencing Criteria. Based on this analysis, the current situation of India shows an attractive prospect to Disney in terms of economic and technological development, the diversification of culture, and the acceptance of Disney products and services. Introduction: India with its rich and various cultural heritages is now on one of the top industrialized nations in the world. India being the seventh largest country in the world with the coverage area of 32,87,263 sq.km (Indian government, 2010 a). India is divided into 27 states and 7 union territories (Indian government, 2010 b). According to WHO (2011), the total population of India was 1,151,751,000 approximately. The Walt Disney Company was founded in 1923 by Walt Disney and the first Disney theme park was opened in California in the year 1955, ever since Disney theme park has expanded to encompass Disney Cruise Line, eight Disney Vacation Club reports, Adventures by Disney, and four more resort locations. This report will analyze the profitable venture of The......

Words: 3972 - Pages: 16