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SWOT Analysis: METRO Cash & Carry Vietnam
Hung Tran Quoc
Columbia Southern University

About the Company METRO Cash & Carry Vietnam (MCCVN) is the leading self-service wholesaler in Vietnam market place. Entering Vietnam in 2002, currently, MCCVN operates 19 wholesale stores nationwide to offer a wide range of food and nonfood products. MCCVN’s products and services are, “customized to the specific demands of professional customers, such as hotel and restaurant operators, catering firms, independent small retailers, institutions and offices.” (METRO AG, 2014, para. 2) MCCVN is committed to being a reliable partner, has proven competence in assortment and services for professionals distinctively as well as is a distinguished partner of local communities with strong corporate social responsibility. In August 2014, METRO Group decided to sell the entire business operations of MCCVN to BJC (Berli Jucker Corporation, a large group from Thailand that has been very successful in doing retail business in Southeast Asia). The article, “Metro Vietnam sold for $879 million to Thai Business Giant” (Son, 2014) mentioned, “BJC will take over the entire business operations of Metro Cash & Carry Vietnam (MCC Vietnam), including 19 distribution centers and related real estate portfolio, at the total value of $655 million euros (approximately $879 million)” and a Metro representative (as cited in Son, 2014) said the deal is expected to be finished in the first half of 2015” (para 2 & 3).
Growth Opportunities BJC is a successful group with vast experience in retail business in Southeast Asia including Vietnam and plans to open at least 95 convenience stores in Vietnam under B’s Mart brand, while still retaining Cash & Carry service for 18 months more after the transition from MCCVN is complete. In the article, “Local Retailers will

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