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Swot Analysis Report

In: Business and Management

Submitted By vicsr528
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Since 1994 Hilton acquired all of Bally Entertainment, making the largest gaming company in the world. In 1997 they founded an alliance with Ladbroke Group PLC in (now Hilton Group, owner of Hilton International and the rights to the Hilton name outside the US) to unify the Hilton brand worldwide. With a downturn in the gaming industry translating into sluggish results in Hilton’s gaming segment, the company spun off its gaming interests as Park Place Entertainment. In 1999 Hilton made a massive acquisition with the $3.7 billion purchase of Promus Hotel Corp. The following year Hilton sold its flamingo Casino-Kansas City, a remaining casino property left over from the Park Place spin off, to Isle of Capri Casinos for $33.5 million. In 2001 it sold 56 of its leases and management contracts to RFS Hotel Investors for a for about $60 million. In 2002 it unloaded all 41 of its Red Lion hotels (in addition to two Doubletree hotels) on West Coast Hospitality Corporation for about $51 million.

SWOT Analysis

Strengths

Hilton has a number of strengths that are divided into the three main core competencies, hotel operations, managing and franchising operation, and timeshare operations.

Hotel Operations: Hilton owns a majority or controlling interest in and operated 65 hotels, representing 33,536 rooms. The owned hotel include some of the Company’s largest and most profitable hotels, including the 1,425 rooms Waldorf-Astoria: the 2,086-room Hilton Hawaiian Village Beach Resort & Spa: the 1,895-room Hilton San Francisco; the 1,544 room Hilton Chicago; the 1,639-room Palmer House Hilton; the 1,119-room Hilton Washington; and the 1,600-room Hilton New Orleans Riverside. The Company leased nine hotels, representing 2,836 rooms. Under these leases, the Company leases the hotel from its owner, manages the hotel and is generally responsible for all aspects of...

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