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Swot Analysis: the Fitness Center Industry

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Submitted By mrsalbey
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SWOT Analysis: Fitness Centers Industry
Courtney Albertson
PHL/320
30 March 2015
Matthew Hazlett

SWOT Analysis: Fitness Center Industry It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be done. Are you curious about those results? Are you curious about the future of your gym?
Industry Background The fitness center industry only came to light in the 1970s and 1980s with simple cardio (running), and aerobics. Though, in the early 2000s an enormous growth occurred in the industry; in the beginning of the decade there were 16,938 combined gyms and clubs, and by January 2008, there were 29,636 combined gyms and clubs (Franchise Help, 2015). This industry comes in many shapes and colors, so to speak; there are large name-brand franchises such as LA Fitness, 24 Hr. Fitness, and the YMCA, there are small local gyms that are ran by neighbors and friends of a small town, and of course the private, elite country clubs and spas (First Research: Mergent, 2015). Regardless of size, name or cost; all of these fitness centers provide the same things; various exercise equipment: free weights, cardio machines (treadmills, the elliptical, and stationary bicycles), pools, and spas, sport courts (tennis, racquetball, basketball, etc.), personal training, and group classes. In today’s society, gyms and clubs are a...

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