Swot Analysis and Strategy Evaluation

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SWOT ANALYSIS AND STRATEGY EVALUATION
Erica Hite
PHL/320
MAY 11, 2015
Linda Fisher-Lewis

SWOT ANALYSIS AND STRATEGY EVALUATION

SWOT Analysis
SWOT is the abbreviation for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a planning method that is very structured and is utilized in the evaluation of the strengths, weaknesses, opportunities, and threats of an entity, such as a business organization.

Gambling Industry
Gambling is the wagering of something of value, usually money, on the outcome of an event (horse races), or a game (lotteries, slots. Table games). Many criticize gambling, gambling still faces many Legal restrictions in the United States. The Gambling industry makes a total contribution of 240 billion U.S. dollars to the U.S. economy annually. The gambling industry directly employs 700 thousand people worldwide. The gambling industry has forecasted to reach approximately 400 billion U.S. dollars in 2015.
The following is a SWOT Analysis of the Gambling Industry:
Strengths
In a SWOT Analysis, strengths are the advantages that an organization enjoys over its competitors. These are the factors that are used by an organization to boost its competency in the market. The gambling industry has many strengths. One of their strengths is their asset leverages. Meaning they get to use their assets to be able to expand their business and improve their market shares. Marketing is very important for the gambling industry. They want to catch the consumer’s eye for them to wager that money. Another strength of the gambling industry is their unique products. Unique products help to distinguish it from the competitors. The more unique the more attention and action it will drawl. Size advantages are another strength to the gambling industry.
Weaknesses
When it comes to weaknesses these are the drawbacks that are likely to…...

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