...SWOT Analysis of South Korea Market Strength 1. South Korea has a very high economic freedom. South Korea economic freedom score is 71.2 which makes its economy goes to the top 31st free economy in 2014. South Korea has improved on 0.9 point higher than last year due to their financial freedom and monetary freedom outweighing modest declines in business freedom, labor freedom, and fiscal freedom. South Korea is ranked 8th out of 42 countries in the Asia–Pacific region. 2. South Korea is moderately free of corruption. This makes South Korea a very clean place to conduct business where everything is fair towards the people which make it a very good place to conduct business if compare to country which has higher corruption rate. The Corruption Perception Index of South Korea is 5.60 out of 10; while countries in Asia score only 3.60 out of 10 and other all country corruption is 3.70 out of 10. This makes South Korea corruption level is lower than the other countries. It makes South Korea slightly better than the rest. Besides that, the Bribe Payer Index (BPI) of South Korea is quite high as it has score on 7.90 out of 10. This means that companies from South Korea are perceived as unlikely to engage bribery. 3. South Korea has a lot well educated labor which makes it easier to higher more labor to help them on their company. This is because South Korea has a very high education level. 4. The outbound travel market of South Korea is booming 5. Efficient in regulatory. In...
Words: 715 - Pages: 3
...Name: kwong ho man Student number: 8466975 Subject:fitH07 preventing and managing sports injuries CRN: 2414 Discuss Topic is knee injury muscle strain of knee injury Muscle Knee Injury (posterior femoral muscle strain, front thigh muscles strain, torn hamstring) is any injury to the hamstring, which is located in the back of the thigh. Hamstring play a role in straightening your hips and bend your knees. If the hamstring strength is less than 60% of quadriceps strength, the quadriceps will become stronger and can injure the hamstring. Ligament sprain of knee injury A Ligament is a short band of fibrous tissue that connects bone to bone. In some cases ligaments limit or prevent a particular movement in a joint. Ligament damage is a common knee injury and is usually the result of one, or a combination of, the following: * Blunt force to the knee * Sudden change of direction * Landing badly * Twisting at the knee * Hyper-extension of the knee Meniscus injury of knee injury A torn meniscus is a tear to the semi circular shock absorbing tissue in the knee joint. It is commonly injured through direct impact in contact sports or twisting but can also occur in older athletes through gradual degeneration.A meniscus injury is caused by trauma to the wedges of cartilage that lie between the shinbone (tibia) and thighbone (femur). Risk factors include twisting of the knee and age-related brittle cartilage.Meniscus tear injuries occur in most sports...
Words: 559 - Pages: 3
...Strength 1. South Korea has a very high economic freedom. South Korea economic freedom score is 71.2 which makes its economy goes to the top 31st free economy in 2014. South Korea has improved on 0.9 point higher than last year due to their financial freedom and monetary freedom outweighing modest declines in business freedom, labor freedom, and fiscal freedom. South Korea is ranked 8th out of 42 countries in the Asia–Pacific region. 2. South Korea is moderately free of corruption. This makes South Korea a very clean place to conduct business where everything is fair towards the people which make it a very good place to conduct business if compare to country which has higher corruption rate. The Corruption Perception Index of South Korea is 5.60 out of 10; while countries in Asia score only 3.60 out of 10 and other all country corruption is 3.70 out of 10. This makes South Korea corruption level is lower than the other countries. It makes South Korea slightly better than the rest. Besides that, the Bribe Payer Index (BPI) of South Korea is quite high as it has score on 7.90 out of 10. This means that companies from South Korea are perceived as unlikely to engage bribery. 3. South Korea has a lot well educated labor which makes it easier to higher more labor to help them on their company. This is because South Korea has a very high education level. 4. The outbound travel market of South Korea is booming 5. Efficient in regulatory. In South Korea, you will only...
Words: 294 - Pages: 2
...SWOT analysis and it’s importance in market segmentation. SWOT (Strength, Weakness, Opportunity and Treat) Analysis is one of the management tools which provides management an overview on the Strengthen, Weakness, Opportunities and Treat that points out the core issues about the company’s position on it’s operation. It “serves as a catalyst to facilitate and guide the creation of marketing strategies that will produce desired result” O.C. Ferrell, Michael D.,George h and David l (1999) using the SWOT analysis organizations can examine the various factors both internally (Strength and Weakness) and Externally (opportunities and treats) to improve business performance. The analysis will be used to “quickly overview the business strategy” Jobber and Ellis-Chadwick, (2013). Swot Analysis provides a core information on the business organization not only the marketing aspect but also other components that contribute and affects the success of it’s business operation, Management can prepare itself for taking proper course of action in identifying marketing objectives and designing core strategies and gain competitive advantage in breaking the market. Marketing Audit Organizations develop a plan of action through which they proceed with their business operation, in order to assess their past performance, current position in the market as well as where they want to be in future operations. One of the tool that can answear these issues are to have an internal and external audit...
Words: 1035 - Pages: 5
...South Korea Business Forecast Report Executive Summary You have downloaded a PDF of BMI's latest views on the market, summarising the key findings that are assessed in detail in the new report, as well as the full report Table of Contents. Find out more about this report by contacting one of our experts on +44 (0)20 7246 5170 For more information, please contact us at: enquiry@businessmonitor.com +44 (0)20 7246 5170 South Korea Business Forecast Report Table of contents Executive Summary Core Views Key Risks To Outlook Published Date: 01 Apr 2014 5 5 5 7 7 7 8 8 8 9 9 11 11 11 12 12 12 14 14 14 15 15 16 17 south korea Q1 2014 17 17 21 21 21 21 25 25 25 26 26 26 27 28 29 29 30 Chapter 1: Political Outlook SWOT Analysis BMI Political Risk Ratings Domestic Politics Key Themes In 2014 Table: Political Overview Long-Term Political Outlook Constitutional Reform To Improve Governance- Chapter 2: Economic Outlook SWOT Analysis BMI Economic Risk Ratings Economic Activity Staying Cautious In 2014 Despite Upside Growth Surprise Table: ECONOMIC ACTIVITY Fiscal Policy Growing Corporate Leverage Posing Increasing Risk TABLE: FISCAL POLICY Monetary Policy BoK To Keep Policy Neutral Till End 2014 TABLE: MONETARY POLICY Balance of Payments south korea Q1 2014 KRW: Further Strength Capped Despite Improving Fundamentals TABLE: CURRENT ACCOUNT Chapter 3: 10-Year Forecast The South Korean Economy to 2022 Robust Growth To 2023 TABLE: Long-Term Macroeconomic...
Words: 1373 - Pages: 6
...4 Situational Analysis 4 Possible results in case of failure: 5 PESTEL Analysis 6 SWOT Analysis 7 Samsung Marketing Mix 8 Product 8 Price: 8 Place: 8 Promotion: 8 Recommendations 8 References: 9 Introduction Samsung is a based in the South Korea and known as the multinational organization. In Suwon its head office is located. With the brand name of Samsung and company name Samsung Electronics Company limited, it is well recognized brand in the world and in development associations in its high revenue and sales. Its product list that includes mobile phones, TV and second other semiconductor chip creator are well known as recognized in the world (Haslam, Tsitsianis, Andersson, & Yin, 2013). From a long time Samsung is producing and manufacturing electronic components and hardware. These hardware lists include different components like semiconductors, chips, flash memories. Competitors of the Samsung in this field are Apple and HTC. Samsung equipment evacuated Apple Inc as the world's greatest development association in 2011 and is noteworthy bit of South Korean economy. In June 2014 Samsung dispersed the Tizen OS with new Samsung Z (Gaikar & Gaikar, 2014). Samsung’s achieved a great growth and success when it introduced Smartphone in mobile phone industry. This report deals with the Samsung and its product of smart phone under which internal and external factors will be evaluated. It is also known as the situational analysis....
Words: 1372 - Pages: 6
...SWOT Analysis Strength * Samsung is famous for its innovative designs in electronics * Largest share in phone market and retains second position in smartphone market * Samsung sponsored Olympics to establish itself as a global brand. * Strong team of marketing team * Samsung their very creative to come up with promotional strategies to uplift their brand * Strong innovative advertising strategies to improve in product design * Produce best products with lost cost and high quality * Global recognized company * Samsung is good to implement quality initiatives such as Six Sigma and manufacturing initiatives Weakness * Poor brand image in global markets * They focus on too many things at a time * Products have a high defect rate * Previously consumers associated Samsung’s products with poor quality * Samsung brand is weaker in Europe and US Opportunity * In early 1970s, they ventured into the television market * After its success in the television market, they set up home appliances plant and started manufacturing refrigerators and washing machines * Established a marketing subsidiary in the USA * Established a sales subsidiary in Germany and its first overseas plant in Santa Clara (California) and Tokyo to improve the product line * Samsung Corporation initiated a restructuring process across the group in 1994 * Focus on product design and launch innovative products * Moving away from cheap...
Words: 633 - Pages: 3
...Summary This report analyses the entire Asian environment and attractiveness of Asia, and the reason why Giordano choose Asia as its main market. From the analysis of Asian environment, sizeable population, increasing consumption on cloth, pursuing for fashion and globalization of world are all factors that make Asia attractive. Giordano’s FDI-related projects and the FDI modes are exhibited in this report, which can describe a whole picture of this company’s development. In addition, based on the analysis of FDI activities, Giordano’s FDI activities have many impacts on host economies, like job creation in Indonesia. This report draws on sales data of main Asian markets and subordinate brands to analyse the trend of investment of Giordano. Korea is the most important and second market except Mainland China；The Middle East grows quickly during last decades; Singapore is a stable and profitable market. Malaysia and Indonesia are potential markets, and from a long term perspective Giordano will focus on the development of these countries. Asia is the basic market of Giordano, which conducts over 95% foreign investment there. This report applies SWOT analysis to illustrate the strengths, weaknesses, opportunities and threats, and also uses PEST analysis to explain the external factors-political, economic, social and technological, which influence the investment direction in the future. Country screening process identifies company-specific criteria, which...
Words: 2961 - Pages: 12
...4 Market Choice 4 Table 1 5 Quantification, Weighting and Ranking 6 Table 2 7 Internal Analysis 8 Overview of Iceland 8 Marketing Factors 8 Financial analysis 8 Manufacturing factors 9 Iceland’s current resources and competencies 10 Table 3 10 The Boston Consulting Group matrix (BCG) matrix 10 Figure 1 10 External Analysis 10 PESTLE 11 Competitive Environment 12 Retailers 12 Table 4 12 Frozen Food Manufacturers 12 Table 5 13 Customer Trends 13 Target Market 14 Porter’s Five Forces 14 Figure 2 14 Lotte Group Analysis 14 SWOT 15 Strengths and Weaknesses 15 Opportunities 16 Threats 16 Objectives and Market Entry Strategy 16 Objective 1(Short term: 12 months) 17 Objective 2 (Medium Term: 1-3 years) 17 Objective 3 (Long Term: 3-5 years): 18 Internationalisation objectives 18 Marketing Mix 19 Product 19 Price 21 Table 6 21 Table 7 21 Promotion 22 Place 23 People, processes and physical evidence 24 Implementation 25 Table 8 26 Figure 3 26 Figure 4 27 Control 27 Figure 5 28 Bibliography 28 Executive Summary This report has been produced to provide Iceland Foods Group with a strategy to further internationalise. After investigation of potential countries it was decided that South Korea was the best market to enter. Analysis has been undertaken into both the external and internal environments with regards to South Korea and Iceland. Research into the frozen food sector in South Korea has...
Words: 10415 - Pages: 42
...SWOT Analysis Assignment Letanya Mercer Strategic Planning for Business - 4 Instructor: Lois Chipman-Sullivan Everest University In order to complete this assignment correctly we have to have the full understanding of a SWOT analysis. According to inevestopedia.com SWOT analysis can be defined as; a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. (http://www.investopedia.com/terms/s/swot.asp) For this assignment we have to create a SWOT analysis for a fictitious organization providing variations for a small business, not for profit, a government agency, and multinational corporation. For this part of this assignment the company that I am creating will be called; Mercer & Riggins Industries. I googled the name to make sure that there isn’t a company with this name already seeing as this SWOT analysis has to be fictitious. This company produces designer clothing and hand bags. The SWOT analysis...
Words: 782 - Pages: 4
...REFERENCE CODE: 2DC85131-EA8B-49A3-8340-D00D9F5733D7 PUBLICATION DATE: 10 Oct 2014 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Philip Morris International Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Philip Morris International Inc. © MarketLine Page 2 Philip Morris International Inc. Company Overview COMPANY OVERVIEW Philip Morris International Inc. (PMI or 'the company') is one of the world's leading tobacco companies. It is engaged in the manufacturing and sale of cigarettes and other tobacco products. The company markets its products in more than 180 countries. It is headquartered in New York City, New York and employed about 91,100 people as of December 31, 2013. The company recorded revenues of $80,029 million in the financial year ended December 2013 (FY2013), an increase of 3.4% over FY2012. The operating profit of the company was $13,515 million in FY2013, a decrease of 2.5% compared to FY2012. The net profit was $8,576 million in FY2013, a decrease of 2.5% compared to FY2012. KEY FACTS Head Office Philip Morris...
Words: 3039 - Pages: 13
...SWOT ANALYSIS Romy Louise van Schooneveld Global Marketing Ms van Essen September 2013 SWOT ANALYSIS TONY’S CHOCOLONELY By Romy Louise van Schooneveld An analysis submitted to the faculty of Hogeschool van Amsterdam (Amsterdam University of Applied Sciences) For the subject of Global Marketing Lecturer: Ms van Essen Class 2IBL3 Student number: 500662293 Domain Economics and Management 2013, September SWOT-‐Analysis Tony’s Chocolonely, 2013 2 Summary Tony’s Chocolonely is a leading fair-trade brand operating in the chocolate industry. It was founded in 2005, and officially registered at the Chamber of Commerce as Tony’s Factory BV (LLC) in 2006 in Amsterdam. The company’s core competence is to ensure cocoa farmers a stronger (financial) position and to make the best chocolate. The company has five main short- and long-term objectives for the upcoming years. These are: increase brand awareness, to be able to follow the whole process of bean to chocolate bar, enter new markets, grow (+50% net sales compared with 2012) and increase profitability (+4% net profit over net sales) Tony’s Chocolonely is still...
Words: 4707 - Pages: 19
...about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Group formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and grouped them together under Samsung Electronics Co., Ltd. in 1980s. SAMSUNG’s aim is to develop innovative technologies and efficient processes that create new markets, enrich people’s lives and continue to make Samsung a trusted market leader. Today, Samsung Electronics global presence includes a total of 111 subsidiaries in the form of production subsidiaries, sales subsidiaries, distribution subsidiaries, research laboratories and eight overseas business divisions representing North America, Europe, China, Southeast Asia, Southwest Asia, Central and South America, CIS, the Middle East and Africa. The Samsung Electronics Co. invited us as a consultant to design strategy for its company. Our team will be responsible for making a report on the company that will contain a detailed analysis of the company and then formulating strategy for Samsung. The case was presented in front of us that describe the current situation of...
Words: 2909 - Pages: 12
...Walmart Swot Analysis Walmart, which is a multinational retail company is based in the US. It majorly deals with selling groceries and general merchandise. The company has developed a well organized planning method that is used to analyze and evaluate the opportunities and threats, strengths and weaknesses detected in a particular business venture. The method is known as Swot analysis. Despite the strengths approved, there is an existence of certain weaknesses which have been found to be existing in the Swot analysis of the company. Some of the weaknesses include; (1) employee turnover, which is high, (2) negative publicity, (3) little differentiation (4) labor related lawsuits, and (5) inappropriate marketing aspects (Dess, 2012). 1. Inappropriate marketing aspects. This is one of the major weaknesses concerning marketing identified in Walmart company. In this case, the company has failed to fully expand into new markets with respect to national and international levels. Because of the economic effects such as traffic and problems concerning the environment, many parts across the US attempted blocking Walmart introduction. This was done due to the company's damaged reputation. When the company conquers and acquires a new location, it finally insists in new stores which are unethical to be opened. For example, the company shut down business in Germany and South-Korea claiming that they were under-performing (Roberts & Berg, 2012 ). 2. Lobor related lawsuits Every year, Walmart...
Words: 680 - Pages: 3
...Kowloon Dairy Marketing plan 2016 By Chris Ng Content 1. Introduction 2. Current marketing situation • Market analysis • Competitor analysis • Customer analysis • Company analysis • SWOT analysis 3. Recommendation • Marketing objectives • Recommended target market • Recommended position Introduction This marketing plan examines capitalize on the production line extension – sport milk into the Hong Kong market, and makes recommendations regarding its launch. Kowloon Dairy is a supplier of milk products. It has 450 employees and more than 30 fleet of refrigerated delivery trucks that guarantees the integrity of the cold chain is not broken. Milk are sold in 236ml single-use and 946ml single-use paper box. Kowloon Dairy also sold other functional milk and coffee milk from Australia. Kowloon Dairy was established in 1940. It has prospered to be the concept of everyday fresh milk, and production in Hong Kong. Further expansion of its products like ice cream and other kinds of milk. The company independently purchases the material milk from different source, after packaging and production from the factory, which are offered as the affordable, good, fresh, everyday drinking milk. The dairy industry in Hong Kong is very competitive, especially for a big company like Kowloon Dairy. To ensure sustainable, Kowloon Dairy is looking to extend its product line...
Words: 2625 - Pages: 11
