Sandra Thompson
BUS/210
May 4, 2014
SWOT Analysis
Bees' Circus Bees' Circus is a children's play group program unlike other's in its area. Their mission is to help young children grow through positive, parent guided activities based on social, intellectual, and physical development. They offer a variety of classes and service families with children aged newborn to four years old. Barbara Miller is the co-owner of Bees' Circus and has been an educator for twenty years. The business seems to have an appropriate target audience and is satisfying the needs of their customers. The business is located in an affluent, up and coming, neighborhood. The area does not currently have play groups quite like Bees' Circus. It area does offer some park groups at a distance; however, the area is expecting growths within the park district within the next few years. The business growth plan is to expand to both private and center-based child care families. The co-owners have equally invested funds into the business, along with loans, the startup plan appears to be universally successful. Bees' Circus will be hosting open houses and will be mailing flyers to young families in the area. They will build their sales clientele based off of current and past satisfied customers. There will be seven people on the payroll, including Barbara, as the director. There will be three teachers and four classroom aides that will have room for growth in the company through annual raises. Bees' Circus will be turning over a profit by month six; and their three year plan shows the profit margin greatly increasing. While Bees' Circus has a well developed target population, their business plan has not clearly defined customer needs. Competition or lack thereof, is also unreliable and undefined because it is progressive play group, unlike established play groups currently offered