...Talon Lewis Professor Marc Hamilton MGMT 56030 21 Jan 2015 General Motors SWOT Analysis General Motors Company (GM) is a corporation that designs, constructs, and sells automobiles. GM own nearly 18 different brands which includes Cadillac, GMC, Buick, Chevrolet and many others (General Motors). The enterprise operates globally and is the largest automobile manufacturer in the world. Some of GM’s main competitors are Ford, Tata, Nissan, Toyota, Volkswagen AG, and Honda. Looking at its competitors GM performs above par compared to its competition. As many automobile manufacturers, GM faces strong challenges, threats, and weaknesses, but also has many strengths and opportunities open to it. First, we must look at the strengths of the company, which play a key role in the company’s success. Furthermore, General Motors has a strong global presence in the marketplace. GM was the leading auto manufacturer regarding sales for 77 years until 2007(General Motors). While the business continues to grow and expand its presence on the global scale, they are already operating in 157 countries. Chevrolet, one of eighteen brands GM holds, reached world record sales with 4.95 million units in recent years. After the 2008 bailout, GM has needed to revise and establish new visions and strategies for the company. With the reorganization of tactics and employees, this leads to the next strength of GM. New management, appointed and lead by Daniel Akerson as CEO, he wiped the bureaucratic organizational...
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...company was founded in 1908 in Flint, Michigan, and is commonly known as GM. They have the biggest number of employees in the world. They produce many brands of vehicles like Chevrolet, GMC, Buick, Cadillac, and Isuzu. Since GM has been a dominant force in the auto industry, we will list a SWOT analysis. A SWOT analysis is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. Mangers often use this analysis to create a company’s strategic position. STHRENGHTS GM is one of the most respected companies in the world and is the market leader in the world auto industry. It has assembly, manufacturing, and distribution in 55 other countries. This is one of the strengths for GM. It has already established itself as a business and world leader in the auto industry. Another strength GM has is its innovation and strategic marketing. Since GM has a good market reputation, it has acquired about 30% of the world’s auto market. Through improvement, GM has placed many new brands in the market. This has been done by investing in new technology and therefore has provided growth in the market. GM has also maintained a strong management team with a strong management structure. This has ensured standardization of operations through all departments. They also have in effective corporate organization. They ensure the disclosure on the performance of the corporation. WEAKNESSES Although GM has an abundance of strengths, it also has a handful of weaknesses....
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...Practices Marc Hamilton 24 October 2012 GM SWOT Analysis As one of the world’s largest automobile manufacturers, General Motors (GM) was found in 1910. Today, GM has become an essential organization in the US that has a significant impact on the overall economy. GM markets its products under these well-known automobile brands: Buick, Chevrolet, GMC, FAW, Daewoo, Cadillac, Holden, Jiefang, Vauxhall, Opel, and Wuling. Followed by the US, Brazil, UK, Canada, Italy, and Germany, now China has become the largest market for automobile industry. SWOT analysis stands for the analysis on strengths, weaknesses, opportunities, and threats. Strengths: The first strength GM has is its brand value and image. Since 1910, General Motors has established a stable market share along with Chevrolet, Cadillac, and Buick and become a household name. Moreover, GM brand is rooted not only in the US but also throughout the whole world. Second, General Motors has a large global presence as well. GM truly has a big worldwide presence that it has manufacturing, assembly, and warehouse operation in 55 countries. Third, high quality products and services have always been the center for the company for achieving success. Finally, GM has a significantly high market share that it runs the business in 157 countries. Weaknesses: First, GM has complied more than 1000 dealerships for closure. At the end of 2008, General Motors had 715 dealerships in Canada, but a year later, GM has called for nearly 200 closures...
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...Motors SWOT Analysis Founded in 1910, General Motors is one of the largest and highly valued cars, trucks and automobile manufactures in the United States with a vision to design, build, and sell the world’s best vehicles. General Motors is a company that has significant impact on our U.S. economy. As I do a SWOT analysis on General Motors I will evaluate the company’s strengths, weaknesses, opportunities, and threats, to gain perspective on GM and there future as a company. STRENGTHS: Product Branding. First and foremost, General Motors has produced and branded a variety of automobiles both international and region specific such as Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling which for some have become household names. From electric and mini-cars to heavy-duty full-size trucks, monocabs, and convertibles, General Motor’s dynamic brands offer a comprehensive range of vehicles in more than 120 countries around the world (About GM). Global Presence. Another strength GM shares, is their global presence, with factories in Brazil, Russia, India, and China (collectively BRIC) along with having assembly, manufacturing, distribution, office, and warehousing operations in 55 other countries. Of those BRIC factories, GM has the strongest presence in China due to their emerging economy that continues to grow gradually. China also has the largest automotive market, Brazil coming in fifth and the second largest market for GM in terms...
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...General Motors (GM) is one of the world's largest automakers of its kind. The company was founded back in 1908 in Detroit, Michigan. The auto industry was devastated by a weakened US and global economy in 2007. The slowing economy landed GM in substantial financial trouble. Luckily, the US government devised a bailout plan, which allowed GM to continue operating business by avoiding bankruptcy. This financial bailout prompted for a new company structure, and new company leadership as well. The GM Company is massive, with its establishment in 34 countries and employees numbering about 244,500 from all around the world, including sales and services in about 140 countries. According to the statistics in 2008, GM has ranked as the largest automaker in the U.S and the second largest in the world. The General motor Group owns a series of world class car manufacturers which makes GM group indisputably the world’s biggest automobile entity. GM employs over 200,000 people in multiple regions of the world and does business in over 140 countries. (General Motors, 2010) The new proposed mission statement will be as follows: GM will become an industry leader, not a follower. Although GM's market share in the US has dropped it is still very much competitive at 26 percent. GM has a competitive advantage because it possesses and maintains a large global presence. They also have an increasing relationship within the Chinese market. Even with GM's recent decline, they still have the market share...
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...A CASE STUDY ON THE INDIAN SMALL CAR INDUSTRY Prof. Tapan Panda A Case Study on the Indian Small Car Industry A BRIEF OVERVIEW ON THE INDIAN SMALL CAR INDUSTRY If there is one big market that is forcing the global auto majors to think small, it is India. Until yesterday, all the world's auto-manufacturers expected to create success out of their midsize products. There were as many as five players in the mid car segment and just one--the Rs 7,956-crore Maruti Udyog Ltd (MUL)--in the small car segment. Suddenly Daewoo Motors India and Hyundai Motors India--are changing lanes midway, making the small car market as the pivot of their marketing strategy in India. Couple that with the fact that two domestic manufacturers--the Rs 10,074-crore Tata Engineering & Locomotive Co. (TELCO) and the Rs 223-crore Kinetic Engineering--are ready with similar indigenously-designed products to compete in this market The last two years has really been the period of war in the small car market The story Behind…. The auto majors read the market wrong. Since the small segment was dominated by MULwith a market share of 96 per cent and given that the Trans –national brands already had tried-and-tested mid-size models in Indian market, this segment was more attractive than the existing ones. This perceptual change was because of two reasons. • • The clutter in the large and midsize segment due to entry of many international players. The small segment grew faster than the mid-size one, driven...
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...Women face greater challenges at the workplace. Do you agree or disagree? Write an essay, giving reasons to support your viewpoint. A photograph recently caught my attention. It was a mother carrying her 18 month old daughter in one hand and a document in the other. What’s special about it? She is a member of the European Parliament, Licia Ronzulli, and this photograph was taken when she was addressing the parliament. This epitomizes modern motherhood, and takes multitasking to new dimensions. Just stringing together the two words “women” and “workplace” automatically conjures the third word in our mind- “Challenge”. But as work places are constantly evolving, what one perceives as a challenge is indeed changing. A few decades ago nurse , receptionist or secretary was all a working woman could aspire to be. Any woman who dreamed beyond was ridiculed and her integrity was questioned. Corporates viewed women as weaker and less committed than male counterparts. “Lady Candidates Need Not Apply”- was the common last line in job advertisements. Those 5 words in a ‘TELCO’ advertisement sparked Sudha Murthy to send the famous postcard to JRD Tata in 1974 saying “I am surprised how a company such as Telco is discriminating on the basis of gender”. When I first walked through TML factory, I wondered how Sudha would have felt 37 years before, knowing that hers were the first feminine footsteps there. Did she possibly know then that she had taken a giant leap for her kind in TELCO...
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...Daewoo Cars: Changing the Rules about How to Compete I. Introduction Daewoo-the South Korean corporation- was highly successful launched in entering the UK car market. It was successfully selling 35,000 vehicles in less of two years. This corporation continuously invests for £ 700 million in setting up a car factory in Britain, which considered to the large scale investment in design, development, and marketing and sales. In preparing the car launched, they were promoting themselves as ‘the biggest car company you’ve never heard of’. Daewoo was the second Korea’s bigger car maker and the 33rd largest business group and also has an aggressive plan for expansion and globalization. The pre-launched was stated the Daewoo presence and the market strategy in controlling the distribution chain by dealing direct customers. Daewoo’s market position was based on an innovative packaging of benefits and services around the car, a totally new approach to distribution, and the customer’s purchasing experience, and an emphasis on customer service. For evidence, Daewoo achieved 0.9 percent share of UK new car market by selling 10,000 vehicles within six month. The competitiveness in UK market car was fiercely challenging. According to the market research by Daewoo, motorist found that traditional motor dealers were not making customers feel welcome. The researches also found that one third of buyers were women. This market opportunity was used by Daewoo in implementing the...
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...Global Expansion Strategies of Two Korean Carmakers- Case Analysis B6110: Supply Chain Optimization and Outsourcing January 27, 2012 Two Korean Carmakers- Strategic Situations Daewoo and Hyundai are two Korean carmakers who enjoy many structural similarities. Yet the two are direct competitors in the Korean automobile industry, where they are jostling for position, pushing for economies of scale, and hoping to sure up a competitive advantage. Both Daewoo and Hyundai look to international expansion as their recipe for success. Each has formulated a specific expansion strategy in the past based on its particular market situation. Both Daewoo and Hyundai now look to international global expansion for future success. Expansion & Supply Chain The direct competition with each other in the Korean car market had an enormous influence on each firm’s past globalization strategies. The Korean automobile industry has been dominated by Hyundai since the 1970’s. By 1993, Hyundai had established a 50% market share in the Korean market, whereas Daewoo only held 20% (Bowon, 2005, p. 148). In 1993, Hyundai also enjoyed 58% of the market share of automobile exports by Korean companies, whereas Daewoo’s exporting efforts had failed (Bowon, 2005, p. 148). Moving forward from 1993, Daewoo and Hyundai took into account their competitive position against each other when deciding how to conduct their global expansion strategy. “Daewoo focused on expeditiously achieving...
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...humanity. ACKNOWLEDGEMENT We wish to place on record our indebtedness to the following people for the continuous support we received during the process of compilation of this report. In particular to Dr. Nadeem Ahmad Bashir, our teacher, for his unrelenting interest, keeping constant contacts and help that he gave during the process. We are also thankful to Daewoo people for providing material relating to this report. TABLE OF CONTENTS 1. Executive Summary 2. Daewoo International Corporation Introduction General Information Company Chronology Departments Management 1 2 3. Daewoo in Pakistan Introduction Why Daewoo in Pakistan? Start in Pakistan Investment 6 4. Services 5. Special Features 6. SWOT Analysis 7. Marketing Plan • • • • • • • • • Mission statement People vision Marketing objectives Target market Market positioning 8 9 10 11 8. Marketing Mix Product Place Promotion Price 13 9. Conclusion & Recommendations 15 Executive Summary The Diagnostic study on Daewoo Express Bus Service is indeed an informative one. Daewoo came into Pakistan for the construction of Motorway [M-2] Project. Then they were asked to operate their Inter City Bus Service that was from Lahore to Islamabad. The government of Pakistan proposed this, on November 11 1999, Daewoo started Inter City Bus Service with a fleet of initially 20 buses, which was from Railway Station Lahore to Choongi Amar Sadhoo. Then...
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...automobile industry. First, automobile industry is connected with many other relative industries. In addition, it is a labor intensive industry which needs a lot of fixed cost and the capital for further investment. These characteristics also evoke many alliances between the relative firms in order to reduce the costs. Second, rivalry among existing firms has become very fierce in this industry since the economy started to decline. One of the wise ways to get through this crisis would be the alliance strategy. 2. In the first JV, did GM and Daewoo have the necessary relational capabilities to make the JV work? In the first Joint venture between GM and Daewoo, I would like to say they fail to develop their relational capabilities. At the beginning, it is true that they had the relational capabilities in order to make the JV work. GM was willing to give their superior technology to upgrade Daewoo’s quality of product, and Daewoo was willing to help GM enter the small car market in both North America and Asia. However, it did not worked very well due to the poor communication. When the problems such as labor strikes and the poor quality of LeMans occurred, their efforts to overcome these problems were poor and uncooperative to each other. Daewoo argued that the poor sales were not primarily due to quality problems, but due to GM’s poor marketing efforts that had not treated the LeMans as one of GM’s own models. Further, Daewoo was...
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...CASE – 1 INTERNATIONAL CASE: MCDONALDS’S – SERVING FAST FOOD AROUND THE WORLD Ray Kroc opened the first McDonald’s restaurant in1955. He offered a limited menu of high-quality, moderately-priced food served in spotless surroundings. McDonald’s QSC&V (quality, service, cleanliness, and value) was a hit. The chain expanded into every state in the nation. By 1983 it had more than 6,000 restaurants in the United States and by 1995 it had more than 18,000 restaurants in 89 countries, located in six continents. In 1995 alone, the company built 2,400 restaurants, and by 2001 it had more than 29,000 restaurants in 121 countries. In 1967, McDonald’s opened its first restaurant outside United States, in Canada. Since then, international growth has been accelerate. In 1995, the “Big Six” countries that provide about 80 per cent of the international operating income are: Canada, Japan, Germany, Australia, France, and England. Yet fast food has barely touched many cultures. The opportunities for expanding the market are great, as 99 per cent of the world population are not yet McDonald’s customers. For example, in China, with a population of 1.2 billion people, there were only 62 McDonald’s restaurants in 1995. McDonald’s vision is to be the major player in food services around the world. In Europe, McDonald’s maintains a small percentage of restaurant sales but commands a large share of the fast-food market. It took the company 14 years of planning before...
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...The Baldwin-Wallace College Journal of Research and Creative Studies, Fall 2007, 1(1):12-24 Performance of the South Korean Automobile Industry in the Domestic and United States Markets Robert R. Ebert1 and Mariel Montoney2 1 2 Department of Economics, Baldwin-Wallace College, 275 Eastland Rd., Berea, OH 44017; Economics Program, Baldwin-Wallace College, 275 Eastland Rd., Berea, OH 44017 The South Korean automobile industry has undergone considerable growth since its inception in the 1960s. That growth was initially driven by domestic demand. Since the Asian financial crisis of 1997, however, production increases for the South Korean automobile industry have been primarily a function of export sales. The research presented here explores changes in the structure of demand in its two principal marketsdomestic South Korean market and the United States market. Two models of demand are developed- one for each of the markets. Several macro economic variables are identified that have a statistically significant relationship with the demand for automobiles in each of the markets. An interesting finding of the research is that the factors apparently driving demand are different in the two markets suggesting the structure of automobile demand in South Korea differs significantly from the demand for that country’s vehicles in the United States. A major challenge facing the South Korean automobile industry is how to utilize its capacity when confronted with...
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...Organizational Impact Paper Q/I361 June 12, 2014 Nikki Jackson Organizational Impact Paper Innovation can transform and possibly reinvent services and products to accommodate the needs and demands of the market. Today innovation is taking organizations and rewiring them for growth. In a time of change and reduce profits, organizations are retooling and finding the need to modify business strategy. Without innovative programs or ideas, change is difficult for a business however; change can’t be avoided in this competitive world of business. We will evaluate the impact of innovation on South West Air Line, General Motors, and JCPenny, AT&T, and talk about the impact on strategy, process, product, or services with each type of organization. All organizations noted above use innovation and creativity as the main source for improving business strategy. Southwest Airlines Southwest airlines are a company that started with very little money back in 1971 that now operates on the offensive as an innovator. The innovation that made Southwest Airlines prevalent is the way they can offer lower fares, the regularity of flight accessibility and on time departures and arrivals, and their exceptional safety record. Southwest is always thinking innovation which keeps the airline in the forefront in the industry, while using their innovated thinking the airlines acquired jet fuel at a lesser amount for future use; this is clever innovative and creative thinking. “Tickets less travel...
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...A PROJECT REPORT ON “STUDY OF AFTER SALES SERVICES” UNDERTAKEN AT EMPIRE MOTORS PRIVATE LIMITED. (NAVSARI) Submitted By: PRAFFUL R VADNARE ID: 06MBA60 Guided By: JITESH PARMAR MBA PROGRAMME (Year 2006-08) SHRIMAD RAJCHANDRA INSTITUTE OF MANAGEMENT AND COMPUTER APPLICATION SHRIMAD RAJCHANDRA INSTITUTE OF MANAGEMENT AND COMPUTER APPLICATION. COLLEGE CERTIFICATE This is to certify that the summer project report entitled “Study of after sales services” at Empire motors Pvt. Ltd., Navsari has been carried out by Prafful R. Vadnere (06 MBA 60) towards the partial fulfillment of the requirement for the degree of Master of Business Administration has been found satisfactory during academic year 2006-07. [Mr. Jitesh Parmar] Faculty Guide Date: Place: Gopal Vidyanagar. [Dr. Bankim Patel] Director DECLARATION I the undersign Mr. Prafful Ravindra Vadnere declare that this summer project report entitled “Study of after sales services at Empire motors Pvt. Ltd., Navsari” is the result of my own work for the fulfillment of the award of degree of Master of Business Administration and has not been previously submitted to any other University or Institute for any other examination and any other purpose by any other person. I further declare that the personal data and information received from any respondent during survey has not been shared with any one and is used for academic purpose only. Date: Mr. Prafful R. Vadnere (06 MBA 60) ACKNOWLEDGEMENT Achieving anything...
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