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Swot Hershey Case

In: Business and Management

Submitted By xabon
Words 384
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| Fortalezas | Debilidades | | 1) Reconocimiento imagen y nombre fuertes. 2) Hershey comenzó en primer lugar, el renacimiento de fabricación de chocolate. 3) Diversidad de productos. 4) Atrae personas todas las edades. 5) Lealtad de sus consumidores. 6) Fusión de compañías de renombre. 7) Variedad de marcas y participación en varias industrias. 8) Excelente promoción y campañas publicitarias. 9) Motivación empleados | 1) Mayor deuda a largo plazo. 2) Inversión millonaria 3) Control de productos. 4) Gastos de Publicidad aumentaron 46%. 5) Costos operacionales altos. | Oportunidades | FO | DO | 1) La adquisición de otras compañías. 2) Clientes quieren nuevos productos. 3) Expandir los programas de educación. 4) Aprovechar su localización en Pensilvania y promoverla al mundo. 5) Enfocarse en productos saludable y sabrosos. 6) Derogar leyes explotación infantil. 7) Resaltar lo importante de las fechas conmemorativas. | 1. Crear una campaña fuerte y poner a competir a escuelas, entidades e individuos para que creen un nuevo producto. (F1, F3, F4, F8, con 02, O5)2. Escuelas en países en desarrollo donde envíen los niños a estudiar y ofrezcan trabajos a sus padres para evitar la explotación infantil. (F9, O6)3. Crear paquetes de vacaciones para que el mundo conozca y visite Hershey Town en Pensilvania. (F4, F8, O4) | 1. Mantener los niños cautivos creando alianzas e inclueyendo programas con Canales Televisivos como Discovery Channel, Disney Channel, Nckelodeon entre otros. (D4, O1) | Amenazas | FA | DA | 1) Recesión económica. 2) Los cambios tecnológicos. 3) Nestle, Mars 4) Incidencia de diabetes. 5) Las personas están cuidando mas su salud. 6) Aumento de costos operacionales. 7) Aumento salario mínimo. 8) Aumento en precios de leche y azúcar. | 1. Integrarse por completo en crear una línea de productos saludables aprovechando la fortaleza de nombre y lealtad de clientes. (F1, F3, F5 con A4, A5) 2. Crear Centros de Trabajo en lugares donde no aumente el salario, tengan terrenos para ellos mismos producir leche y azúcar y crear una ciudad para sus empleados y motivarlos. Tiene que ser fuera de los EEUU. (F9, A7,A8) | 1. Crear alianzas con empresas de alta tecnología que le cambien sus maquinarias y den mantenimiento. (D1, D2, D5 con A1, A2, A6)2. Utilizar las redes sociales para promoción, utilizar fusión con compañías de renombre y unirse en campañas asi bajan los altos costos publicitarios. (D4, A1) |

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