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Swot Panera Bread

In: Business and Management

Submitted By nazarpari
Words 1210
Pages 5
Introduction
Panera has since an increase in revenue each year in the last 10 years. They also have been growing and adding new bakery cafes both company and franchised owned, every year. Former CEO Ron Shiach, now Head Chairmen, has been with Panera for 28 and has driven them to be one of the top fast casual restaurants in American. By having a passion for artisan bread and developing a specific atmosphere, Panera provides a competitive advantage that many other chains simply cannot compete with. Although the past has been great for Panera, the right strategies in place will make the future an even brighter one.
Developing the Plan
In developing the plan for the future, Panera needs to continue to operate by the values that have led them to the success they enjoy today. They cannot forget the roots of their operations and what they try to achieve as a business. Panera must remember that they provide certain competitive advantages because they follow their values when it comes to food. Some of these values are listed below and taken from the 2009 Annual Report to Stock Holders. Bread is our platform and the entry point to the Panera experience at our bakery-cafes. It is the symbol of Panera quality and a reminder of Panera Warmth, the totality of the experience the customer receives and can take home to share with friends and family. We believe our competitive strengths include more than just great food at the right price. We are committed to creating an ambiance in our bakery-cafes and a culture within Panera that is warm, inviting and embracing. We design each bakery-cafe to provide a distinctive environment We strive to achieve what we call Concept Essence, our blueprint for attracting and retaining our targeted customers that we believe differentiates us from our competitors
Our goal is to be the best competitive alternative for those customers craving soup,

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