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Swot Part 2

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STRATEGIC PLAN PART 2: SWOT Analysis Paper
Latrice V. Smith
BUS/475
University of Phoenix
May 26, 2016
Thomas Lalka

STRATEGIC PLAN PART 2: SWOT Analysis Paper
Strategic Plan Part II: SWOT
SWOT analysis is a vital system or tool utilized for anyone either before starting a company or even through the life of the company. SWOT analysis allows a company to determine where they currently stand in the market they are in and where they can take their company in the future. Knowing the strength, weakness, opportunities, threats, and trends could be the difference whether the company or organization will succeed or be outdone by its competitors. On this paper a SWOT analysis has been conducted to show the strength, weaknesses, threats, and trends that could impact the future of Power House Gym.
Environmental Analysis There are various outside elements that could influence Power House Gym’s ability to reach it goals and accomplish the mission. In order to succeed Power House Gym will have to determine the proper strategy that could maintain the business. Studying the external environment about the business industry, competition, economic elements, technological elements, demographics, and so on could give Power House Gym an edge to continue succeeding move forward towards its goals. On the other hand internal environment is equally important since it analysis the inside aspects company’s operation, internal guidance and mission (Wise geek, 2003-2014). Performing an internal environment will allow for better understanding of the business operations such as marketing, production, and leaders of the company. Knowing the internal environment will allow the company to design a strategy that could eliminate or minimize risk a company may have.

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