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Swot of 7-11

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Submitted By Bambie
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SWOT OF 7-ELEVEN 7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co. of Japan. Strengths* Real estate availability* Localized assortment* Convenience* High margins* Franchise model allows for faster expansion* Relatively standardized stores allow for more optimized operations | Weaknesses* High margins/prices* Limited assortment offering* Not perceived as a place to buy a complete meal* Not a first choice destination for shoppers* High turnover of staff | Opportunities* Fresh food offerings* Increase share of meals (i.e., breakfast, lunch, dinner, snacks)* Private label development | Threats* C-store competition and other small-box retailers (i.e., Fresh & Easy, Marketside)* QSR or similar companies (quick service restaurants); Starbucks, McDonald's, etc.* Higher shrinkage on fresh food could potentially impact margins |

7-Eleven successful in every countries because the company has earned its name being the largest in dealing with convenience store regarding franchising and licensing. Additionally, the stores of the company are being operated almost in 18 countries and spread is organized according to per capita basis in these countries. The store chains are covering all the leading countries like United States, Japan, Canada, Hongkong, Thailand and Malaysia. Besides that, 7-Eleven provide a complete range of product to the conscious customers facing time constraints in a relaxing and pleasant environment. 7-Eleven has consistently been ranked among low cost and fastest growing franchises beating even subway being its parallel competitor. Employees have given the training as well as well regard by the...

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