Rehearsal Simulation SWOT Analysis

| Strengths | Weaknesses | | 1. Competitive advantage on Low End segment 2. High capacity 3. Low debt | 1. Need improvements on size and performance in High End segment 2. Need improvements on Performance segment 3. Need improvements on Size segment 4. Need improvements on Traditional segment 5. Low amount of cash | Opportunities | SO Strategies | WO Strategies | 1. The demand of low end products are still increasing 2. Competitors are more concentrated on High End segment 3. Competitive price comparing to Low End customer buying criteria | 1. Continue to produce and marketing on Low End segment (S1, O1) 2. Offer more competitive price for high end products to enlarge market share. (S2, O2) 3. Borrow cash to finance production and promotion (S3, O1) | 1. Research size and performance of Performance segment (W1, O2) 2. Borrow cash to finance production and promotion of other segments. (W5, O2) 3. Size and Traditional segments should be researched to have better products (S2,S3,O2) | Threats | ST Strategies | WT Strategies | 1. Low stock price 2. Other competitors have better products in the same segments 3. Low profits and may lead to a loss in income | 1. Produce more Low End products to meet consumers’ demand (S2, T2) 2. Borrow money to prevent financial problems. (S3, T3) | 1. Research about competitors’ products to see what attributes make them successful. (W1234, T2) 2. Save money on unnecessary activities to increase net income. (W5, T3) |

Analysis
After four rounds, we have a clearer look at the company’s SWOT. Overall, the company still needs more improvements on High End, Performance, Size, and Traditional segments to catch up with other competitors. The market shares of the company in these segments are still relatively low. Moreover, the lack of