Organization History
Coca-Cola was founded off of curiosity by an Atlanta pharmacist named Dr. John S. Pemberton in 1886. He created flavored syrup in which he took to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it (The Coca-Cola Company 2015). The distinctive tasting soft drink that was originally created was made for soda fountains. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “CocaCola” as well as designing the trademarked, distinct script, still used today (The Coca-Cola Company 2015).
Coca-Cola’s roadmap starts with their mission, which declares their purpose as a company and serves as the standard against which they weigh out their actions and decisions. Coca-Cola’s mission is to: * To refresh the world * To inspire moments of optimism and happiness * To create value and make a difference
Organization Strengths and weaknesses
The Coca-Cola System
The first strength Coca-Cola has is that they are a global business that works on a local scale. Because Coca-Cola does business in every community they have created global reach with local focus. The Coca-Cola system has created over 250 bottling partners worldwide. Coca-Cola manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Their bottling partners manufacture, package, merchandise and distribute the final branded beverages to their customers and vending partners, who then sell their products to consumers (Coca-Cola 2015).
The Coca-Cola system is considered strength because of its distinctive competence to work closely with their customers. The bottling partners work closely with customers in grocery stores, restaurants, street vendors, convenience stores, movie theaters