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Fresh Pop SWOTT
Fikisha Daniels
475
May 31, 2011 Ramalingam Iyer Fresh Pop SWOTT
This SWOTT analysis will conduct an external and internal environmental analysis for Fresh Pop Popcorn vending machines. A discussion of the forces and trends will be address including economic as well as legal and regulatory forces. The balance between external and internal forces is a sliding scale. Normally the external forces and trends cause many companies to adjust their internal strategies. However, there are major decisions and recommendation for each forces and trends that will affect Fresh Pop. The environmental analysis will account for the following factors. For each factor, identification of one of the primary strength, weakness, opportunity, threat, and trend is analyzed. The economic, global, technological innovation, social, environmental, competitive analysis will be addressed in this paper. The popcorn processing industry has and will continue to work collaboratively - as an industry, and with government food, health, safety and regulatory agencies - to produce a safe, quality product for consumers to enjoy (The Popcorn Board, 2011).
Fresh Pop is a Louisiana Corporation established in Morehouse Parish, Louisiana in 2011, Fikisha Daniels when she decided to change careers and became a single parent. She acquired three automated popcorn machines from an already established vender who had retired. When the machines were acquired Fikisha encountered many obstacles in just learning how to operate and clean the machines. The problems included finding parts, manuals, and qualified technicians to service and maintain her machines. Along with technical problems she had to locate bags and various types of popcorn conducive with the quality she desired for her business. After many months of stressful research and trials, she ultimately was able to

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