Coca-Cola and Pepsi-Cola has been one another top competitor for decades. So when the beverage industry began to evolve and the world became more concerned about what type of water everyone was drinking and putting into their body, it should not have been no surprise to anyone that Coca-Cola and Pepsi-Cola would also compete in a bottled water product. Dasani water is the product of Coca-Cola and one of the most popular bottled water on the market today as well as priciest, with good taste. Aquafina water which is the product of Coca-Cola, and of course the main competitor of Dasani, is also good tasting water. However, Aquafina water is cheaper than Dasani water by comparison on the market today.

As I researched Dasani and Aquafina I found more interesting facts based off the differences in quality of the product. The general concern with water focuses on chlorine, arsenics, pesticides, lead, and herbicides. When testing for these substances, as well as other solids tests are measured by TDS (total dissolved solids) in the water. The FDA requires that bottled water have a total TDS reading of 000-010 ppm. Dasani water tested at 23 ppm. Aquafina tested at 2 ppm and is considered the cleanest and purest bottled water on the market today, clearly beating Dasani in this category as well. (Dean Iodice, January 9, 2012)

Product Packaging
Dasani water bottles are clear bottles with a blue label, white lettering in the logo, and a blue or green lid. Its competitor, Aquafina, also comes in clear bottles with a blue label and white lettering in the logo, but has a white lid. The shapes of the bottles are the primary difference between these two products. The Dasani bottle models a sleek design that shows consumers the brand is sophisticated. The lettering in the Dasani logo is also very sleek and wavy (Dasani, n.d.). Compared to its competitor, Aquafina bottles appear to be simpler and generic, letting consumers know it is average. The Aquafina logo, however, includes a small outline of mountains above the name. This leads consumers to think of clear mountain springs (Aquafina, 2012).
Because of the current trend of manufacturing environment-friendly products, Dasani water bottles now fashion a green lid to show they are ‘green’ friendly. In fact, the new bottle is designed specifically to make recycling easier for consumers. The bottle is designed to easily twist from its original shape to a small piece of plastic that will fit snug into a recycling bin. This encourages Dasani consumers to recycle for the benefit of “new backbacks, t-shirts, rugs, shoes and of course, more DASANI bottles” (Dasani, n.d.). In comparison, Aquafina has adopted a similar model with a different twist – instead of Aquafina bottles twisting to c