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Synergy at Whirlpool

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Synergy in the Whirlpool Environment
Larry A. LaPine
MGT 498
June 28, 2013
Timothy Fiscus

Synergy in the Whirlpool Environment
Many organizations today rely on the objectives, but fail to focus on the means to achieve the objective. Some of these organizations refuse to be flexible by adjusting to market trends and rely solely on today and the past instead of focusing the objectives to the future. If one knows the organizational strength and understands what objectives the organization is trying to obtain, the organization can work through weaknesses and threats, and use opportunities to maintain sustainability. Any organization can succeed with this strategy by remaining focused on the objectives.
Most industries today are facing an ever-increasing level of environmental uncertainty so organizations scan their environment to understand the external forces of change, even industries that used to be entirely domestic are becoming global in their manufacturing processes. Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances with annual sales of approximately $18 billion in 2012, 68,000 employees, and 65 manufacturing, and technology research centers in the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world (Maytag Corporation, 2012).
Competitive Advantages and Strategies
Thinking ahead of the next obstacle is a proactive approach to keeping an organization moving forward. When creating value over time the growth of the organization is increased through market share or improving profitability, one critical aspect of quality management is the need to remain flexible,
Whirlpool Corporation was successful for many years by offering the most reliable brand in North American major...

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