Premium Essay

T-Palm Case

In: Business and Management

Submitted By emilie65
Words 667
Pages 3
Integrative case:

Strategy and Strategic Analysis
1

T-Palm, a general construction & entrepreneurial firm with a strong corporate culture
T-Palm identity
• Industry: Construction
• Foundation: 1965 by Toussaint Palm
• Headquarters: Polleur-Theux
• Management: T-PALM Management
• Revenue*:€ 65 337 490
• Number of employees: 550
• EBIT*: € 90 254
• Number of constructions per year on average: 202
• Total number of constructions: +15 000
• Activities in: Flanders, Wallonia, Brussels and Luxembourg

T-PALM GROUP

T-PALM SA

T-PALM ELBO SA
T-PALM international
Luxembourg SA

*Numbers of T-Palm SA for 2014
2

« Imagine your house, we will do the rest », T-Palm

Values
Reliability

Reliability

Involvement

Family

Teamwork

Atmosphere

Ecology

Creativity

Golden
Triangle

Integrity

Responsibility

3

« Quality is remembered long after the price is forgotten », Gucci family
Positioning map

Segment coverage Given the large number of competitors,
T-PALM is differentiating from his competitors by a large segment coverage.

- Increase the public sector offer and his presence on the Flanders market
- Present on the construction substitutes market segment:
Renovation
Real estate

* Positioned according to the importance each company put in delivering the value / quality or in proposing lower price to customer.
4

New entrants
Sustainable certification
Moderate customer loyalty
Capital requirement
Knowledge and expérience
Economies of scales
Innovation

Suppliers power
Strategic alliances switching costs :
Standardized products low, many suppliers
Specialized products moderate/high, few suppliers Overview of the five forces
Rivalry and buyers' bargaining power are major threats

Rivalry

Buyers power

Fierce competition
Low differentiation
Low switching costs for...

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