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Ta Hotel

In: Business and Management

Submitted By joline522
Words 927
Pages 4
Taj Hotels

Recognized as one of the largest Asian hotel companies, Taj Hotels Resorts and Palaces values corporate philanthropy and social welfare and considers corporate social responsibility as part of the corporate culture and legacy. As they believe, “What comes from the society, must, in reasonable measure, go back to it”. Advancement of society in which the business operates remains the vision of business purpose of its founder, Jamsetji Tata. As part of the Tata group, Taj also subscribed to the commitment of giving back to the community, especially to the underprivileged population. So part of the goal for Taj Hotel in working with its CSR responsible sourcing strategy is to extend its core corporate value and promote corporate culture.

Another goal is to leverage its competencies to enable underserved population to generate income and earn a livelihood. Taj is known for its competencies in housekeeping, laundry and food production, and by creating hospitality skill-training centers and other apprenticeship opportunities for underprivileged youth and people with disabilities, Taj was able to outsource hospitality and laundry service and products to NGOs such as Arz and Women’s India Trust, and help those people generate more incomes and create more social values.

By initiating CSR outsourcing strategy, Taj is also able to improve corporate image and brand recognition. Creating job opportunities for underserved communities helps Taj boosts its corporate image and positions itself as a good “Corporate Citizen”, which in turn will help grow its business. For example, Taj Hotel is able to share with its guests about the humane story behind its products and services, thus differentiate itself from other competitors.

A number of stakeholders are engaged in Taj Hotel’s initiative.
Shareholders of Taj Hotel intend to maximize their revenue and profits,

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