Premium Essay

Talk to Chuck

In: Business and Management

Submitted By wtsu989
Words 1448
Pages 6
1. Company history playback In 1975, when the Securities and Exchange Commission deregulated brokerage commissions, Charles Schwab & Co reshaped the market by charging 75% less per stock transaction than the large brokerage firms. In 1996, Schwab reached a million customers. In the same year, Schwab lunched online trading platform, which help the company to win a lot of customers. By 2004, Schwab broad the range of financial services through in three business divisions: Investor services, Institutional and U.S. Trust.

2. The alarming market situation

However, from July 2004, a deepening rift began to appear between the company and the customers, which cause a decline in the profitability and market share. I would like to use SWOT to give an overview of the whole marketing situation and the running situation of the company itself at that time. From the SWOT chart, I can see clearly that the main threat for the company was the lower equity trade price offered by the competitors such as Ameritrade, E*Trade, TD Water house, which make Schwab lost their low-­‐cost

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