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TASTEBUDZZ * Chocolates nourishing life

We conducted a primary research study (survey questionnaire) in and around Trichy. The survey results indicate a growing inclination towards chocolate consumption. * 28% of respondents stated that the consumption has increased drastically while 42% indicated that their consumption has increased significantly. * 48% of respondents are willing to sacrifice sweets to consume chocolates
There seems to be enough evidence to support the results obtained from the survey. According to a report1 from Datamonitor, the Indian confectionery market was ranked 25th globally in value terms in 2009 and it grew at a compounded annual rate of 10.5 per cent during 2004–09, placing it among the fastest growing confectionery markets. By 2014, it is expected that India would be ranked 14th growing at an even faster rate of over 12%, the report said. The report said per capita chocolate consumption in India is approx. 300gm which is meager when compared to 1.9kg in developed market. Indian chocolate market is estimated to be around 1500 cr. and the margins in the industry vary from 15-25%.
NUTRITIONAL ASPECT: There has been a consistent per capita decline in the intake of nutritional products. Also, the nutritional intakes of high and low income groups have been found to be lesser than that of Low income groups. Refer tables2 given below Our Point of differentiation is that we offer chocolates with nutritious ingredients like oats, barley, corn etc,. Our choco restaurant ‘TasteBudzz’ caters to high and upper middle classes. So the offering we provide would definitely seem attractive to these groups.
Our survey also provided a surprising but satisfying information. Majority of chocolate consumers are occasional (44%). But when enquired about whether they will buy frequently chocolates with nutritious content, an

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