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Tanglewood Case #3

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Submitted By vonnezo
Words 1767
Pages 8
1/16/2011

Introduction
Tanglewood is a chain of general retail stores featuring items such as clothing, appliances, electronics, and home decor. The company operates in the moderate price niche, targeting middle- and upper-income customers. Tanglewood’s strategic distinction is an “outdoors” theme, with a large camping and outdoor living section in every store. The store also distinguishes itself by its simple, elegant, and uncluttered design concepts for the store and their in-house products (Kammeyer-Mueller 2009).
Identification of business strategy/goals
The company’s specific niche is similar to that occupied by Kohl’s or Target, appealing to middle- and upper-income consumers looking for convenience and reasonable prices. This means that Tanglewood uses a layout and provides the same products offered of general merchandise retailers. Tanglewood also focuses on stocking quality products, providing customer service, and a more designer appearance than discount stores. This strategy is further supplemented by the company’s trademark “look” which involves an outdoors theme, complete with real wood décor and use of natural colors (Kammeyer-Mueller 2009).
In order to meet the company’s business strategy and goals, staffing must be considered. The company must take some time to consider what route to take when it comes to staffing quantity and quality. A staffing strategy requires making key decisions about acquisition, deployment and retention of the organization’s workforce (Heneman III and Judge 2009). There are thirteen decisions under staffing strategy that affect staffing levels and staffing qualities. The thirteen decisions are: acquire or develop talent, hire yourself or outsource, external or internal hiring, core or flexible workforce, hire or retain, national or global, attract or relocate, overstaff or understaff, short- or long-term focus,

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