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Tanishq

In: Business and Management

Submitted By manujohn90
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Table of Contents
Chapter 1- Introduction To The Industry
Evolution Of Jewellery Industry
Introduction To Indian Jewellery Industry
SWOT Analysis Of The Industry
Current Scenario Of The Industry
Future Outlook Of The Industry
Chapter 2- Company Profile
Tanishq
Orra
Chapter 3- Research Methodology
Objective
Scope
Data Collection
Limitations
Chapter 4- Comparative Analysis
SWOT Analysis -Ta nis hq
SWOT Analysis - Kiah
Chapter 5- Conclusion
Bibliography

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Avi Batra
BBA – Semester II
Roll No. 4501/09
Comparison of two companies as per
Principles of Marketing
Jewellery Industry
[pic][pic][pic][pic]
Table of Contents
Chapter 1- Introduction To The Industry
Evolution Of Jewellery Industry
Introduction To Indian Jewellery Industry
SWOT Analysis Of The Industry
Current Scenario Of The Industry
Future Outlook Of The Industry
Chapter 2- Company Profile
Tanishq
Orra
Chapter 3- Research Methodology
Objective
Scope
Data Collection
Limitations
Chapter 4- Comparative Analysis
SWOT Analysis -Ta nis hq
SWOT Analysis - Kiah
Chapter 5- Conclusion
Bibliography
[pic]Chapter 1- Introduction to the Industry
Evolution Of Jewellery Industry In India
The Indian subcontinent has the longest continuous legacy of jewellery making anywhere since Ramayana and Mahabharata times. While Western traditions were heavily influenced by waxing and waning empires, India enjoyed a continuous development of art forms for some 5000 years. One of the first to start jewellery making were the peoples of the Indus Valley Civilization. By 1,500 BC the peoples of the Indus Valley were creating gold earrings and necklaces, bead necklaces and metallic bangles. Before 2,100 BC, prior to the period when metals were widely used, the largest jewellery trade in the Indus Valley region was...

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