...Case Study—Target: From “Expect More” to “Pay Less” In 1881, George Dayton the Founder of “Dayton Dry Goods” (now known as “TARGET Corp.”) had laid down the main principle of his belief in “the higher ground of stewardship”. Even today, that principle is still visible in their slogan “Expect More” “Pay Less”. As one of the largest, discount retail stores in the world only compared to the “Corporate Giant” Wal-Mart, they have always been the better quality store of the two. Target has always leaned towards one side of their slogan “Expect More.” This has always been good for Target as it uses a diversification strategy to stay unique and offer higher fashion clothing and appliances. But as soon as the economy leaned towards a recession, Target was faced to even their strategy plan to get the company back up from the recession, by letting people know that you can still “Expect More”, but “Pay Way Less”. 1. What microenvironmental factors have affected Target’s performance over the past few years? Microenvironmental factors that affected them would include Company, competitors, media, and intermediaries. Target itself, is a discount retail store, but is known to carry designer wears. Since Target is known for style, fashionable and slightly higher priced clothing and appliances, and in the end, they hurt themselves. Target should have done a lot better of a job in providing customer value and satisfaction then Wal-Mart or others. Customers would have stayed loyal if valued...
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...Walmart/Target Study Case Questions for discussion: 1. What microenvironmental factors have affected Target’s performance over the past few years? Any business faces several microenivronmental factors that would affect their performance, which is a self-contained microenvironment that stands alone but somehow interacts with the other factors. Some of them affect the business directly, and the others affect the business in an indirect way. The factors that affect Walmart are Target itself, suppliers, marketing intermediaries, customers and competitors. All of these factors have contributed one way or the other in the performance of Walmart. 2. What macroenvironmental factors have affected Target’s performance during that period? Target and Walmart were always thought of by the consumer as the discount retail brands, and the comparison between the two has been going on for as long as they have been in the market. Even though Walmart was associated with the cheaper stuff, Target was known for its sense in style and fashion. Target has always been the one with the higher revenues until recently. That change of revenues is affected by a couple of macroenvironmental factors. Those factors are as following: * Economic: Recession was a major factor in the drops of revenues at Target. As many of their customers have lost their jobs and accordingly, have a much less income. That made Walmart more attractive as they promote for the cheaper products...
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...Target Promo Code January 19 2017 With Cost Changes In Purchase Profess and purchase through a discount cost sequence of actions and attain online, cutters you need. Say that there is a particular way to buy stuff you want and are acclaiming trades, through Target. Purchase online and accept with use of coupons to buy home décor items to establish with discounts you require. Stress through a sequence of different events, wants with buyable stuff you are intent to have use of. Uphold with codes to purchase using discount store purposes, ascertaining buys with store assessments. Advance to certain stages availing offers you are content and officially see as a declaration to trade on store. Attest and see relevance which is in connection with...
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...Target was built in 1962 in Roseville Minnesota. It was establish by a man name George Dayton. Dayton own serval different companies in Minneapolis, one of the companies were called “Dry Good”. He decided to call one of those companies Target. His philosophy for Target was to have a symbol of a bull’s eye. What is the Mission Statement of Target? The mission Statement of Target “Our missions is to take Target the preferred shopping destination for our guest by delivering outstanding values and continuous innovation and exceptional guest experience”. Target Corporate Mission Statement they want to see vision, and values and history and founder headquarter. Target is a company that focuses it leader and employees an fulfilling the promise of...
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... | | Target case write-up | FNCE601 CASE WRITE-UP 02 | Capital Expenditure Committee (CEC) plays a critical role in determining the projects that best fit Target’s future store growth and capital-expenditure plans. However, if the projects larger than $50 million it’s the board of directors’ responsibility to approve the project. On the one hand, the process rigorously follows Target’s strategic goal. The committee not only considers a positive NPV but also the potential of the project, the scale of the project and the effect of the project for the future. In this regard, we believe the process is considerate and well-balanced. On the other hand, when deciding to open a new store, the CEC heavily rely on P04 as a prototype, which may have missed some information with regard to location, and geographic distribution. A real-estate manager is responsible for the proposal from the beginning to the end of setting up a new store. His or her insightful knowledge and capability play an important role in choosing, reviewing and presenting the projects before getting approved or rejected by the CEC. However, real-estate managers’ emotional involvement in the proposal may make them not as objective as possible with their projects. In this regard, we would suggest Target to hire more than one real-estate manager to balance their work. Conventionally, a high, positive NPV and a high IRR are important determinants to choose a project. In terms of 5 CPRs in Target CEC situation...
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...QUESTION # 1: A retailer has yearly sales of $650,000. Inventory on January 1 is $260,000 (at cost). During the year, $500,000 of merchandise (at cost) is purchased. The ending inventory is $275,000 (at cost). Operating costs are $90,000. a. Calculate the cost of goods sold b. Calculate the net profit PART A: Cost of goods sold = = = = PART B: Net Profit = Gross Profit – Operating Expenses Cost of merchandise available for sale – cost value of ending inventory ($260,000 + $500,000) - $275,000 $760,000 - $275,000 $485,000 First you have to calculate the Gross Profit: Gross Profit = = = Sales – Cost of Goods Sold $650,000 - $485,000 (calculated in Part A) $165,000 Now, you can calculate the net profit: Net Profit = = $165,000 - $90,000 (from problem) $75,000 QUESTION # 2: A retailer has a beginning monthly inventory valued at $60,000 at retail and $35,000 at cost. Net purchases during the month are $140,000 at retail and $70,000 at cost. Transportation charges are $7,000. Sales are $150,000. Markdowns and discounts equal $20,000. A physical inventory at the end of the month shows merchandise valued at $10,000 (at retail) on hand. Compute the following: a. b. c. d. e. f. Total merchandise available for sale – at cost and at retail Cost complement Ending retail book value of inventory Stock shortages Adjusted ending retail book value Gross profit Part A: Total merchandise available AT COST = Beginning monthly inventory + Net purchases + transportation charges =...
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...Company case: Target 1) Target’s economic factors shifted its image into detriment that has been doing very well for years. For a big company like target it’s difficult to switch gears according to the trend where its executives failed in recognizing the problems. Consumers: The case indicates that Target did not carefully study consumer markets and adapt its markets accordingly. Competitors: Walmart who has always been a good competitor for Target was selling their stuff at cheaper prices than Target. Even though Target’s stuff was better in quality compared to walmart, people preferred to gotowalmart instead of Target when the economic conditions started shifting. There are other competitors beside walmart which affected Target’s shifting fortunes, but walmart has been the main cause. 2) The macroenvironmental factors that affected Target’s performance during the period are: i) The main factor in the shifting dynamic between Target and Walmart was the change in economic conditions. Unemployment, sliding GDP growth and mortgage payments created an environment where most of the customers had less income. ii) Changing demographics relates directly to the economy. Household income also was dropping while the household expenses have been increasing. iii) The political activities also spotlighted the economic conditions during the time of shifting economy. For example, during 2008 and 2009 the news involving the banks, insurance companies, auto manufacturer’s bailouts...
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...Target Case Analysis 1. What benefits does Target receive from its store brands? • Target is known for their approach to the public as a retailer that offers “design and innovation” and “value as more for less”. Since more consumers are stretching their dollar by purchasing store brands these days, Target has use an excellent marketing strategy by being one of the pioneer in its field developing, launching and integrating more than a dozen store brands. One of its most well-known store brand is “Up & Up” which replaced the general “Target” brand couple of years back. The company’s massive success in recent years has been attributed to their diverse store brands, expanding from three different food brands which include “Archer Farms” promising a line with healthier products to “Simply Balanced” an organic line promoting no GMOs in their products. Consequently, this benefits Target tremendously since it has positioned itself as the only store in the market that could offer an array of store brands at a reasonable price and delivers its costumers expectations and needs; thus attracting more loyal consumers to its store and continuing to grow in popularity, size and revenue. 2. Is Target’s store brand strategy working? Explain. • I believe given the mogul’s annual revenue and nationwide popularity, one could conclude that Target’s store brand strategy seems to be paying off extremely well. Target’s exclusive innovations have placed the company in terms of popularity...
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...08 Fall 08 Fall Target Case Kevin R Davis EMBA 7200 Tuesday 1. Gopher Place: Accept The Gopher Place project should be accepted because of its low risk based in the sensitivity assessment. It has a high NPV of $16,800, strong IRR of 12.3% and the sales decline for nearby stores is low at $4,722. Target would own this property which is in line with its long term strategic goals. The area is projected to see the largest growth rate of the other 5 projects at 27%. This market is also projected to add two new Walmart and Target’s presence is low at five stores. It is in Target’s best interests to build stores and increase brand awareness. 2. Whalen Court: Reject The Whalen Court project should be rejected. The cost of the project is extremely high at $119M. With an overall NPV projected at $9.3M, and sales declining; the IRR is lower than other projects at 9.8%. With a slow growth rate of 3% compared to other Additionally, this project is a lease. Target prefers to purchase its property. Furthermore, the market is saturated with forty-five stores in this market. Based on the high cost, low market growth, and market saturation it would be best to reject this deal for now. 3. The Barn: Accept The Barn project should be accepted because of its low the investment of $13M and NPV of $16.4M. The exceeds the project cost. The IRR is the highest of all of the projects at 16.4%. The market is small and this location would be almost 80 miles from the closet sister location...
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...Case Study # 1 Devin D. Brown Liberty University MRKT 670 Introduction The following is a case study of the marketing and branding practices which led to Target becoming the United States’ second largest discount retailer. Like other retailers who operate in the ‘discount-merchandise’ space, Target offers a wide range of products, including “clothing, jewelry, sporting goods, household supplies, toys, electronics, groceries, and health and beauty products” (Keller, 2015). Despite the obvious similarities to its competitors in terms of product offerings, Target distinguishes itself from the pack by promoting affordable quality, rather than low prices (as is the case with most retail discounters). As such, Target’s brand has become virtually synonymous with the concept of “cheap chic.” This strategy has made Target one of the most profitable and recognizable brands in the U.S. This essay will examine the branding methods employed by Target to differentiate itself within the retail industry and build significant brand equity among its loyal fans. The Past 50 Years Though the Target concept began to take form in the early 1900’s, operating as a retailer of dry good, the first operation to be named and fully resemble what we now know as Target, wouldn’t open until the early 1960’s. It was at this time that Target founder, George Dayton began to realize the opportunity to separate his brand from the competition by offering nationally-recognized brands at discounted prices...
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...1. What are the legal issues in this case? What did the appeals court decide? The Equal Employment Opportunity Commission (EEOC) stated that Target had disobeyed Title VII of the Civil Rights Act of 1964 when they did not properly store employee records pertinent to the ruling of illegal employment actions were being, or ever were, happening. The EEOC also went on to state that Target was indeed participating in unlawful discrimination of applicants that were African American, for higher managerial positions. The case was ousted by the District Court. 2. What are the obligations of an employer regarding the retention of records related to recruiting? What problems does the court identify with Target’s record retention practices? Under Title VII, it is mandatory for employers to prepare and proper store any documentation that may determine if there is anything unlawful in their practices. In other words, it is the responsibility of the employer to retain any applicant’s hiring paperwork. From the time of the charge, to the closing of the case, the court found that Target’s system does not have any provisions that hold documents pertaining to the case. 3....
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...TARGET: FROM “EXPECT MORE” TO “PAY LESS” * QUESTIONNAIRE 1. What micro environmental factors have affecter Target’s performance over the past few years? Micro environmental factors are first of all their suppliers; this guys have a direct relation with their prices. In terms of fashion, designer clothing is known for being expensive and more qualified than normal, however this company has made partnerships that has facilitated their costs. This at the same time allows prices to be flexible and low. Intermediaries are another important factor in the Target’s performance given to the fact that they are responsible for spreading the word of good service and quality to others. Competitors influence as well because of the pricing and product strategies that they may apply and that could eventually affect Target’s sales. Media is also a huge influence in Target’s dynamic, anything that benefits or harms the company is news material whether it is on editorial opinions, websites, articles etc 2. What macro environmental factors have affected Target’s performance over the past few years? The economic environment has definitely affected the development of Target’s income, this was explained in the case with the 2008’s crisis impact. After this anti ethical manipulation of the economy, people started having less and less acquisitive power, making them consider better their spending priorities. Also, there is the investment factor, when investors are affected by the crisis...
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...1. Itemize the nature of the information security breach at Target and how this adversely affected the organization. Be sure to include and indicate both tangible and intangible losses in preparing your response. Nature of Breach | Tangible Losses | Intangible Losses | Customer names | Consumer information | Consumer trust | Credit card numbers | Previously stored credit cards | Consumer trust | Credit card security numbers | Security numbers of credit cards | Consumer trust | Credit card expiry dates | Credit card info | Consumer trust | Customer addresses | Addresses | Consumer Trust | Sales data | Sales data | Sense of security | 2. What actions were taken by both Target and the “authorities” to address the crisis, and what is your assessment of each action taken? Actions Taken to Address the Crisis | Assessment of These Steps | Target ignores warnings | Not a great move | Department of Justice notifies stolen data existence | Good move, shouldn’t have gotten to this | Target removes malware from POS | Good move, should’ve done this sooner | | | add more rows as needed…. | | 3. What reactive steps by Target might have mitigated their losses subsequent to their discovery of the information security breach? Explain/justify your choices. Reactive Steps | Explanation | Respond to the warning signs exhibited by installed security software | Why would you invest in this security only to ignore it? | Follow procedures put...
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...Risk sources Even though Target did such a huge investment in cybersecurity to protect the information, it failed to secure the confidential information from the hackers in 2013 because of the several reasons. Incompetent Employees The main reason for Target being hacked by the hackers in 2013 is because of lack of skillful employees in the organizations. Those employees who were supposed to keep eye on any suspicious activities ignored its own security controls. When the security system alerted the Target employees, they didn't react to the attack warning (Kerner, 2014). It clearly says that the employees of the Target are incompetent. Rogue Employees When one of the employee of HVAC firm Fazio Mechanical services responded back to the phishing email, the whole story of Target data breach started. It sounds like that employee lacks proper training in cybercrimes, and was ignorant as well. Similarly, the internal employee who deactivated the feature of the software that will automatically eliminate the suspicious software is another contributing factor that invited the data breach. In addition, Target employees ignored the multiple alerts which were detected by the antivirus installed in...
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