...in the numerous activities and the services provided by the club. Fitness first center will provide fitness and health services which are high in quality and pocket friendly in cost. SERVICES- The Fitness first Center has the following activities and services: * volleyball * Table Tennis * Fitness center with protein supplement * badminton * Massage * cafe * spa Market Analysis Summary Dublin is the capital and most famous city. The population of Dublin is grown by 1.6% each year for the past five years. The actual population of Dublin is approximately 5,456,123.In general, the city population is increasing employment in the city's high-tech companies. This has attracted a type of professional that is the target customer for the Mountain Brook Fitness Center. 4.1 Market Segmentation The Mountain Brook Fitness Center will focus on the young urban professionals as its primary customer base. Market Analysis | | | 2002 | 2003 | 2004 | 2005 | 2006 | | Potential Customers | Growth | | | | | | CAGR | Young Professionals | 10% | 100,000 | 110,000 | 121,000 | 133,100 | 146,410 | 10.00% | Other | 0% | 0 | 0 | 0 | 0 | 0 | 0.00% | Total | 10.00% | 100,000 | 110,000 | 121,000 | 133,100 | 146,410 | 10.00% |...
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...know, Top of the Rock Toys want the children of our world to enjoy playing, yet at the same time continue to learn and develop the fundamentals needed to become the top minds in our country. The reason for this memo is to inform you that I will be leading the team that will develop this new product line, since this will be a joint effort from all the management team I am cordially asking that all teams that have data that pertains to demographics of our markets as well as psychographics please contact me as soon as possible so that I may begin to understand our target market, thus building our toy company into the leader of educational toys. The following will be a list of what I may or hope to obtain from the management team. The data that is provided will negate our goals so it is vital that you only pass along key information to the specific age group of 7-10 years of age. Our newest products have aimed their targets at younger children then normal, with this said we will want to understand the psychographics of these children’s behaviors. What we as a team must look at in particular is how the children in this age group make the decision to want to play with our toys. The main areas I would like to cover will be the personality of the children. It is not as simple as the personality of these children makes them...
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...to be taken. The concept of the study is to prepare a small business in Potrero Malabon City. INPUT PROCESS OUTPUT Figure 1. Conceptual Diagram of Proposed System Statement of the Problem This research entitled “Place Marketing Mix Strategies for Selected Local Brand Cupcake Product: Effectiveness Barangay Potrero Malabon City” aims to build a business which determines to know where in Barangay Potrero Malabon City. Furthermore this business take attract residence to buy a cupcake. Specifically, this study wants to answer the following question: 1. From which place in Potrero Malabon city would you choose to sell this product? a. Near school b. Near church c. At the market 2. Who will be your target costumer? a. Students/Children b....
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...Danny McInnis Meredith Murphy Melanie McKoin Calder Miller Elliot Beatty Red Stick Music Venue 11/15/13 FEASIBILITY STUDY WORKSHEET QUESTIONS 1. Cover Page This may seem obvious, but entrepreneurs sometimes forget this. 1.a. What is the venture name? 1.b What is (are) your name(s) and how can you be contacted? Address, phone, fax, e-mail. 2. Table of Contents This helps the reader find information quickly and easily. Include page numbers. (Again, it may seem obvious, but be sure that the page numbers on the table of contents actually match the page numbers in the text!). 3. Executive Summary This section is always the first to be read. In less than two pages, you must get the reader excited about your business concept. If you fail to interest your reader, this may be all that is read. In two pages or less, describe your organization, demonstrate that customers want your product or service, and describe your founding team. (The Executive Summary should be completed last. It should stand on its own.) 3.a. What problem do you address? 3.b. What is your proposed solution and organization? What business is it, or will it be, in? 3.c. What makes your product/service unique? What is your competitive advantage? 3.d. Who are your customers? How do you know that customers want your product or service? 3.e. What are the projected financials for the project? How much money is needed to start the venture? Where will you obtain funding? 3.f. Who is on the...
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...the method above is that allocation of overhead is distributed as a result of percentage of direct labor, when in reality the distributions are varied greatly as shown in exhibit 5 indicating a much higher usage for Flow Regulators. The difference between the above and the revised methods is that overhead is allocated as a percentage of materials used. Pumps use a lot less material, but their usage of labor is ignored and as such, they appear much cheaper than they actually are. 3. Looking at the below chart, we see that the margins are, for the most part, vastly different than planned. In order to make the target margins, prices for Pumps could lower to $75.11 and Controllers would have to rise to $155.02. What could be done, is to make over a 35% margin on the pumps to counter the loss of margin in the Flow Controllers. Valves Pumps Flow Controllers Target Selling Price 57.78 97.1 186.96 Actual Price 57.78 81.26 86.96 Needed Selling Price...
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...Advertising and Communications – Final Assignment Table of Contents Define your product 2 What is its function? 3 What problem or opportunity does it solve? 4 What is its name? 7 Reaching your audience 8 Who is your target audience? 9 What drivers will they respond to? 10 Delivering the message 11 What Integrated Marketing Communications mix will you select? 11 What specific media will you use? 14 Regulatory issues 15 What regulatory or trade association issues or restrictions do you operate under? 15 Final Campaign 16 Present a completed example of an advertising/commercial/alternate media campaign. 16 As we saw with the pre-assignment, the desserts are very diversified and can be eaten in different way: eat-in or take away, drink or eat, fruity or nature, for adults or children… This is a large subject and many actors are already implanted. Thus, in such a competitive environment, it is important for a new brand to be different: to offer a new concept in order to position the brand as the new favorite dessert in the consumer’s mind. Define your product According to a study managed by MedecineNet.com, United States’ children and teenagers do not eat enough fruits[1]. Moreover the obesity rate in the United States grew up last decades: ““Over the last three decades, obesity rates among children and adolescents have nearly tripled,” said CDC Director Thomas R. Frieden, MD. “Obese children...
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...SPSS dataset. Answers to Case Questions 1. Use each unique hybrid model demographic profile to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio, newspaper, television, and magazines. This exercise requires students to revisit the demographic groups they found significantly different for each hybrid model style in Case 17.3. With Case 17.3, they have identified groups within the various demographic variables that characterize each hybrid model’s target market. Here, they must determine the media preferences of those groups. So, they must run crosstabs for the demographic variables and the media preferences for each vehicle. If they find a statistically significant association, they then must look at the percentages tables to determine the media vehicles that are preferred by the hybrid model target groups. Since each hybrid model has a different set of target demographic groups, we only report the significant crosstabulations. Also, the SPSS output is too large to include here, so we have created column percentage tables and used bold font to identify the preferences of each group. For radio, the significant (95% level of confidence) associations are for age, education, job category, and income. Column Percents 18 to 24 25 to 34 35 to 49 50 to 64 65 and older 12% 9% 48% Grand Total 7% 19% 23% Classic Pop & Rock Country Easy listening 1% 11% 3% 5% 19% 9% 5% 38% 9% 11% 13%...
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...online communities for major corporate clients. And it was born in Watertown, Massachusetts in 1999 as a technology startup that provided a software solution in which employees of a client company could more easily communicate and collaborate. With the gradual development of market economy, the performance of Company Communispace also increases. It is $5 million in 2014 to an expected $36 million in 2009, and its employee count had had grown to more than 200 people across its six offices in the United Stated and several offices in Europe and Australia. And straight question about the customer Simmons wants to get a new brand of snacks for weight conscious consumers, they question whether the decision to enter the network WOM market? The target customers are the women age around 35-45 and the little child. For this point they get the two way analysis the different results. Get into the WOM or not it is the case important question. Do not get into the WOM market, the case one international and the other is not international market. For get into the WOM, they get three ways to analysis, Community Platform, Portal Platform and Ads company platform. For those we can get different result. And the first of the step for Internationalization Strategy, they should get familiar with the international market, get the E-business, get office between the two or more countries and get coworker with the location great company. The first...
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...1. Virginia Beach offered segmented marketing initiatives to attract different types of tourists. This strategy is highly successful with the use of a user-friendly Web site. It places target advertisements through specific media channels in order to reach each traveler segment. Currently, the target traveler segment of Virginia Beach includes singles without children, families, sports enthusiast and mature consumers. Personally, I think there can be more potential tourist segments for Virginia Beach. First of all, Virginia Beach is advertised as a fun resort area with many entertainment and activities. From my point of view, Virginia Beach is very American and foreign tourists would definitely like to experience the atmosphere. Therefore, it can place advertisements in the airports or even in the airplanes. When foreign travelers come to America, they will definitely see the advertising. Secondly, Virginia Beach wants to attract sports enthusiasts with activities like Annual Sand Soccer Tournament and its Rock n' Roll 1/2 Marathon. I think young students will also like this kind of activities, because it would fun to come to the beach during spring break or summer holidays. Virginia Beach’s positive and athletic image will help to promote its life style. It can advertise on campus in order to attract students. Last but not least, Virginia Beach can hold concerts or music festival at its four oceanfront stages to attract Fans will come to see their idiots or they will just...
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...Case 2- Bank of Desert, 1) The consultants’ approach was superior to the system Bank of Desert had been using. In the current system the profit growth target for each branch was 10% per year and the performance in the branches were measured with number of product sales and cross sale/total retail accounts ratio. At the end of the year the results from these two measures were compared with the targets set in the annual planning process. The evaluation and the targets were set by the top management of the firm and the bonuses were paid based on the branches’ percent achievement of the target. The system that the consultants proposed was based on a comparison between a branch’s performance and its market opportunity potentials. With this system each branch should be able to achieve its goals given its location, size and operating conditions. The old system with its 10% annual profit growth target on the other hand could favour some branches, for example it could be easier for some branches in growing areas to attract new customer (i.e. increase the number of sales) than branches in saturated areas (i.e. areas where the branch has already served its customers in many years and where the customers are already using the majority of the products that the branch can offer). The new system measures the potential of growth for each branch and because it is based on the markets average performance it should not be impossible to achieve these growth goals. The consultants’...
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...Cooper Pharmaceuticals, Inc. | SLMT – 1 | Group – 7 | 13109 | Ankita Murali | 13141 | Raja Yakkala | 13508 | Arka Sinha | 13605 | Ankit Khurana | | PROBLEM STATEMENT The decision of Cooper Pharmaceuticals, Inc. (CPI) on terminating the services of Bob Marsh, a detailer who had twelve years of experience with their company and also had an unmatched rapport with many physicians and hospitals in the geographical territory assigned to him. ENVIRONMENTAL SCAN The Pharmaceutical industry witnesses a cut-throat competition with major brands having a hold over the industry. This industry utilized a sales force of detailers who played a major role in their sales. Their job was to persuade medical personnel to use and prescribe certain drugs. A typical CPI was responsible for about 200 physician and hospital accountants within an assigned geographic territory. CPI was a major manufacturer of prescription drugs for medical and dental professions. These products were channeled through drug wholesaler and then the drug stores for reselling to the general public. SWOT ANALYSIS ON MARSH Strengths: 1. Quick learner 2. Good people skills 3. Friendly nature with the customers Weaknesses: 1. Poor organizing skills 2. Poor planning skills 3. Poor attitude 4. Lack of enthusiasm 5. Lack of sincerity 6. Low knowledge of technical and promotion literature 7. Low reliability Opportunity: Bon Marsh had run successfully drug store and...
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...email daily for updates on the project and are expected to communicate to other members in regards to feedback, progress, and/or any potential issues at least once a week. These goals were achieved by a six step processes. 1. Write it down and look at it. The team contract and goals were developed. 2. Tell People. The contract was communicated by email to all. 3. Break it up. The tasks were broken up into weekly assignments. 4. Set Dates. Due dates were set. 5. Be Realistic. The due dates were adjusted. 6. Buy in. The team bought into the goals and completed the process on time and on target. The motivation strategies that the team agreed to use was coaching and recognition. Coaching was given through a five step process. 1. Set Goals – Team Contract 2. Device Plan – Weekly Assignment 3. Do your best and help others do theirs – I completed the task on time and on target and emails were given to encourage others to do the same. 4. Gratitude – We email each to say great job after completing milestones with the plan. 5. Perform – Perform yourself and keep others accountable...
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...CREATIVE BRIEF ASSIGNMENT The Product A new traditional advertising campaign that I would like to introduce to the College of Business is a Florida Tech College of Business app. I believe that technology has played a major part in advertising campaigns lately and there is an opportunity for the College of Business to recognize this. The app will be for potential students and their parents. In the app there will be newsletters for them to read about what is going on in the College of Business. The app will also consist of explaining what COB is about and what they have to offer their potential students. Giving some statistical information about Florida Tech would be the best way to show the new students and their parents how ideal Florida Tech is among the other schools. The background on the faculty and the courses they teach will be available through the app. A calendar of COB campus activities, such as their ice cream social, the COB barbeque and other events will also be available for potential students and their parents to see. The idea of this would be to show parents that there is an opportunity for their child to get involved in campus life through the College of Business and not through illegal activities. The reason for offering a College of Business app is for potential students and their parents to have easier access to COB and not having to go online and look around for the Nathan M. Bisk, College of Business webpage. The Opportunity or Problem: A reason...
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...floods in 2011, its production was scaled back by 37,500 vehicles. Backup supplies from its other branches around the world creating the same vehicle parts could be supplied to SEA during this period to alleviate the burden faced by the plants in Thailand. OPINION: Safety is one of Toyota’s key concerns and also selling point. This must be ensured from the various parts that make the car, from the start to the end. It is understandable that Toyota decided to specialize each plant so that they can be focused on what they produce. SUGGESTION: Increase the capacity of SEA plants due to the rising demand and potential in the SEA region. Toyota is able to obtain lower operations costs in SEA. With the cars being manufactured nearer to the target customers, they are able to lower shipping...
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...1+1 Tutoring Services: Marketing Plan Assignment 1: Part A Sade D. Mitchell Dr. James Fraser Marketing Management Strayer University Tuesday, April 29, 2014 Executive Summary 1+1 Tutoring Services is a tutoring service located in Rocky Mount, North Carolina that will offer tutoring assistance to student’s ages 5-18 years of age in all school subjects. These services will offer help to all students in the surrounding areas. The subjects consist of all math’s, all sciences, all English’s and foreign languages and precollege prep test. This tutoring service will evaluate and assess the needs of each student then prepare a customized plan to help them become successful students. This tutoring service will charge a fee for services and also accept federal funding through grants and vouchers. We will serve families with all types of backgrounds. Our motto is Education is worth the work. We will install that into all of our patrons and offer the greatest services at reasonable prices. Environmental Analysis 1+1 Tutoring Services is a small North Carolina base company located in Rocky Mount that will offer tutoring services in a wide variety of subjects. The company employs five tutors who are all college graduates who have degrees in a wide variety of subjects. The tutors are myself the owner and operator who has a degree in Business Management; Anthony Battle who has degree in English and Spanish and took several foreign language classes in college; Melissa Smith who has...
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