...-- | Target Retail Analysis | | | | Arpit Minhas, Tim Gaugler, Christopher ScwartzRetailing –Marketing 327 Fall 2015 – Dr. Denise T. Ogden 10/12/15 | | Target Retail Analysis | | | | Arpit Minhas, Tim Gaugler, Christopher ScwartzRetailing –Marketing 327 Fall 2015 – Dr. Denise T. Ogden 10/12/15 | Introduction Target Corporation is one of the largest retailers and mass merchandiser in America. According to the National Retail Federation (NRF), Target falls in the top 10 companies out of the top 100 companies in America falling at number 6. Target offers everyday necessities, fashionable merchandise, home essentials and many more offering pricing at discounted levels. As one of the major retailers in America, target provides an opportunity for success by providing an exceptional guest experience, licensing departments and diversity in all parties involved. Targets purpose is to make everyday consumers make all target retail locations their number one preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences. In this analysis of Target Corporation we will discuss the areas of retailing activities. We will go in depth on how Target Corp. began into the one of the largest retailers in America by discussing a brief situational analysis providing information on Target’s sole mission to consumers, their distinctive retail strategy and to whom this successful strategy is targeting and...
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...Lee Scott wondered whether he should somehow adjust Wal-Mart’s course or to change efforts he had started over the past few years would begin to have a positive effect. These statements and facts will be addressed and discussed in the course of the paper and presentation. Wal-Mart's Mission: "To give ordinary folk the chance to buy the same thing as rich people" Wal-Mart's Vision: "To become the world leaders in retailing" (WalMart.com, 2011) Introduction: Wal-Mart Stores, Inc. is an American public corporation that runs a chain of large, discount department stores. It is world’s largest public corporation by revenue and was founded by Sam Walton in 1962. It is the largest private employer in the world and the fourth largest utility or commercial employer. Other key facts about Wal-Mart are that “at the end of fiscal year 2010 Wal-Mart has over 4,300 stores and clubs in the U.S., and more than 8,400 units worldwide.”(Walmart.com, 2011) They employ 1.8 million in over 6,700 stores in 14 countries and on a weekly basis “they serve 200 million customers.”(Walmart.com, 2011) Introduction to the Company: Wal-Mart has been in the industry since 1962, founded by Sam Walton. The company has over the years, developed a brand image and market place to become the biggest company in the industry. Wal-Mart has been able to gain a position so big that it is thrice as big as its closest competitor. The company's signature for...
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...opportunistic short-term investments based on proactive investment research and a disciplined strategy. Our Strategy Our company’s short term strategy is to invest in US Retail industry’s top performing stocks. We are specifically targeting the high retail stock returns during this US holiday season. The US Retail Industry The National Retail Federation (NRF) estimates that U.S. retail sales will rise 3.9% during this holiday season, overshadowing last year’s growth of 3.5%. Sales during the months of November and December are estimated at $602.1 billion. NRF also forecasts a 13%-15% rise in online holiday sales to $82 billion, stronger than the 11.1% growth seen during the 2012 season. Stocks selected Companies we chose to invest in are Walmart, Target, Macys, Amazon. These retail companies have been around for years, and doing good business. Moreover these companies are industry leaders who’re giving higher returns compared to its peers in the industry. Performance of selected companies in the Retail...
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...first to automatically think similar corporations within the same market either small or big or even in direct competition. Upon researching and reviewing the required readings I realized there are numerous types of mergers and acquisitions that could and should be considered in the terms of better business for my company (Target), for the market, and for the consumers in general. The Target Corporation is an American retailing company. It is the second largest discount retailer behind Walmart. With that being said it would at first be a natural thought maybe to think of a merger with Walmart, but as Target being second to them it wouldn’t necessarily be a merger as it would be an acquisition by Walmart and probably wouldn’t make the most business sense even if both were allowed to remain as separate entities. Beyond that certain regulatory bodies would probably find a merger or acquisition to constitute a monopoly and threaten competition within the respective industry. So what would be a company worth merging with or acquiring? One such company that comes to mind which I believe would be considered a Horizontal merger would be the Kmart Corporation as they are in direct competition. Kmart is listed as the 3rd largest discount retail chain behind Walmart and Target. Kmart has struggled in the last 10 years with re-invention, re-modeling, bankruptcy, and the successful utilization of Sears stores after their merger with Sears/Roebuck Corporation. One adversity that could be face...
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...Target Retail Corporation (Group Name) Webster University Mr. Richardson ITM 6000 Executive Summary The Target Retail Store goal is to make life better for their customers. Target wants to improve the “guest” retail experience. Their intent is to improve customer shopping, and make it more convenient. Target Corporation emphasizes critical thinking and exploration to improve customer experience; and creating a shopping environment to meet the needs o customers. Target wants to become the preferred shopping destination for all customer needs. To achieve this, they have to deliver value, continuous innovation, and an exceptional guest experience by consistently fulfilling their “expect more, pay less” promise. Target intends to deliver an outstanding experience to the customers and to the employees. The retail world is one of the most competitive industries. It has transformed greatly over the last few decades. It has changed from family-owned, to big box stores. Amazon poses a huge threat to the retail industry. This is because more consumers are avoiding the shopping carts; and choosing to have purchases delivered to their front door. This industry trend has been growing because of the internet. Because of technology, retail companies have to respond to a growing on-line presence. At the end of 2013 Target suffered a drastic security breach. Target was accused of failing to maintain reasonable security which caused customers cards to be breached...
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... Penney and Target By Rebecca Raschke J.C. Penney James Cash Penney and two partners opened the Golden Rule dry-goods store in 1902 in Kemmerer, Wyoming. The following two years they opened another two stores in other parts of Wyoming. In 1907, Penney bought out his two partners and took on new ones. By that time Penney had 34 stores and had $2 million in sales. The firm was incorporated in 1913 as the J.C. Penney Company Corporation. The company moved headquarters to New York City the following year and in 1915 stores had opened in Mississippi and Wisconsin. In 1917 Penney became chairman of the board and had opened 175 stores and Earl Sams became president of the company. As Penney became wealthier so did his charity. In 1923 he founded Penney Farms in Northern Florida for struggling farmers. In 1925 J.C. Penney Foundation was established and the company had grown to 674 stores and over $91 million in sales. In 1927 J.C. Penney became a publicly traded corporation listed in the New York Stock Exchange. In 1929 J.C. Penney increased its stores to 1,392. When the Great Depression hit the company coped by cutting back on inventory and by purchasing everything on a bargain so the savings could be passed onto the customers. Penney was so well established that people turned to J.C. Penney for their basic items and that is how the company made it through the hard times and even increased sales during the depression. By 1936 sales rose to $250 million and stores grew to 1,496...
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...Arkansas, Sam Walton had this brilliant idea that American consumers needed a different type of store so he opened Wal-Mart on the other hand in the same year, Dayton Hudson corporation opened “The first Target store in 1962 in the Minneapolis suburb of Roseville, Minn., with a focus on convenient shopping at competitive discount prices. Today, Target remains committed to providing a one-stop shopping experience for guests by delivering differentiated merchandise and outstanding value with its Expect More. Target currently is the second largest general merchandise retailer in America, with Target.com consistently being banked as one of the most-visited retail Web sites. Organizational Structure is a way that an organization arranges people and jobs so that it can be executed and its goals and objectives can be met. Wal-Mart was constructed into a three product divisional structure. The successful world retailer’s business categories include Wal-Mart Stores, Sam's Club, and International stores. Wal-Mart was built on three beliefs such as great customer service, striving for excellence, and respecting other individual. Like Wal-Mart, Target also strives on customer satisfaction. Targets objective is to make themselves the preferred shopping destination for their guests by giving them vale, innovation, and an outstanding experience. Wal-Mart and Target, being the two largest retail stores in the U.S., are focused on providing their customers with great products and low prices. Their...
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...The Target Stores are very successful National Corporation in the United States. Target is an American retailing company that has its headquarters in Minneapolis, Minnesota. It is the second largest retail store in the U.S. behind Wal-Mart. Target is also ranks 33rd on the Fortune 500 as of 2010. The company was founded in 1902 in Minneapolis as the Dayton Dry Goods Company. Target grew and eventually became the largest division of Dayton Hudson Corporation. It was then renamed as Target Corporation in August 2000. While working for the Dayton Company, John F. Geisse developed the concept of upscale discount retailing, and became the founder of Target from concept to large discount chain. On May 1, 1962 the Dayton Company opened its first Target discount store at 1515 West County Road B in the Saint Paul suburb of Roseville, Minnesota. Target Stores lost money in its initial years, but reported its first gain in 1965, with sales reaching $39 million, allowing a fifth store to open in Minneapolis. Many stores take many years, and even decades before they can see enough of a profit to allow them to expand their store to more locations. Target Stores then expanded outside of Minneapolis by opening two stores in Denver, Colorado and sales there exceeded $60 million. Then in 1967, the Dayton Corporation was established and went public with its first offering of common stock, and opened two additional Target stores in Minnesota which resulted in a total of nine units. Throughout...
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...Wal-Mart and Target are the two largest retail chains in the United States categorized of SIC code 5331 which is the retail-variety group assigned by the SEC. Both American based corporations, they are the two most recognized and successful supercenters of their kind rendering several other smaller companies obsolete. Wal-Mart is the larger of the two and has gained enough resources to quickly spring into international business endeavors and expansion of different segments while Target remains a primarily domestic corporation with just one segment. While both stores serve generally the same purpose, the stores attract different markets and both feel intense competition from one another. While Wal-Mart is much larger in scale, Target is very competitive from a financial standpoint. Wal-Mart originated in 1969 under the leadership of Sam Walton. Wal-Mart is the largest superstore chain in the United States. Their products vary from groceries and perishable items to car care in some stores. However Wal-Mart is not just made up of the traditional supercenters that over 100 million people frequent weekly. Wal-Mart is comprised of three separate segments. . A segment of a company is defined by a subsidiary or part of a corporation that makes up more than ten percent of its assets or revenues. . “Wal-Mart Stores” is a heading that includes the company’s supercenters, discount stores, and neighborhood markets that are located in the United States as well as walmart.com. The...
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...TARGET CORP. 1 Microeconomics: Target Corp. Yolanda L. Ramos-Guistizia Southern New Hampshire University TARGET CORP. 2 Microeconomics – Target Corp. For this research paper I picked Target Corp. (Target) as the firm I'll be analyzing and the market that Target is apart of. Target is the second largest American retailer and mass merchandiser. It sells household essentials and fashionable merchandise at discounted prices. Throughout this final project I will discuss supply and demand and pricing and marketing techniques. I will also discuss Target's successes within the United States, their abrupt exit from the Canadian market. "Microeconomics is the study of how households and firms make choices, how they interact in markets, and how the government attempts to influence their choices." (Hubbard and O'Brien, 2013, p. 15) History of Target Corp. Target was founded in Minneapolis, Minn. in 1902 under Dayton Dry Goods Company and in 1911, it's founder George D. Dayton, renamed it The Dayton Company to better reflect their services and goods. George D. Dayton creates The Dayton Foundation with a $1 million endowment and a purpose to aid in promoting the welfare of mankind anywhere in the world. Renamed the Dayton-Hudson Foundation in 1969, it later becomes the Target Foundation in 2000. (Target Corporation, n.d.) In 1946 Target becomes the second American organization to come up with a preset amount to donate annually. The organization settles on...
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...need, when they need it, and at what price. Consumers do not know what exists, from which producers, when, and at what price. * Separation in time Consumers might not desire to consume goods and services when producers would rather produce them. * Discrepancies of Assortment Producers focus on producing a narrow assortment of goods and services. Consumers need a broad assortment. * Discrepancies of Quantity Producers rather produce and sell goods in large quantities. Consumers rather purchase and consume in small quantities. Retailers provide important functions and services that help bridging the gap that separates producers from consumers. Amongst the functions performed are: * The sorting process: A lot of manufacturers want to produce one kind of items and sell their whole inventory to as few buyers as possible. However, final consumers select from a variety of goods and services and buy a small quantity. So retailers collect an assortment of goods...
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...The Coca-Cola Company and Target Corporation are both household names, where the former is known as a beverage company and the latter is a discounted retailer. Stemmed from the concoction that was created in 1886 by pharmacist John Pemberton known today as Coca-Cola, The Coca-Cola Company has thrived far from its modest beginnings. The watershed moment was followed by multiple acquisitions of a variety of beverage companies until today, where The Coca-Cola Company is a multinational beverage corporation. Among the non-soda based beverages it has acquired throughout the years are Odwalla, Fuze Beverage, and ZICO just to name a few. Target Corporation (“Target”), like the Coca-Cola Company, shares the same success story where it is now the second largest discount retailer after Walmart in the United States. Its nascent beginning in Minnesota in the year 1962 has expanded exponentially to over 1700 stores today. The retail company has designed the store in multiple formats including discount stores, hypermarkets and “flexible format” stores....
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...TARGET CORPORATION Executive Summary Target Corporation is the second largest retailer in the U.S. with over 1700 Target and Super Target stores. Targets around the country offer everything from household essentials to computer software to groceries, and sell many of their products under private label brands. In addition to their retail segment, the company also offers credit and debit cards to its frequent shoppers. In 2002 the Minneapolis-based Target Corporation became the United States second largest discount retailer behind Wal-Mart. Target has transformed its signature bulls-eye logo into a lifestyle symbol. The bulls-eye is recognized by 96% of American consumers and considered a brand icon. We analyze company's capital investment decisions. Their accounting disclosures and overall financial performance based on Darden School of Foundation’s case study. According to case there are 10 capital investment project $300 million in capital expenditure request. Five of the projects representing about $200 million in requested capital, would demand the greater part of the committee’s attention and discussion time during the meeting. The company is highly successful at promoting its brand awareness with large advertising campaigns its advertising expenses for fiscal 2005 were $1.0 billion or about 2% of sales and 26.6% of operating profit. Target executives do for the customer shopping experience, Target offered credit to qualified customers through its REDcards, Target...
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...Target Corporation: A Financial & Competitive Analysis [pic] By: O.P. For Econ 2304 Prof. Alexander [pic] Overview Target has been a publicly traded company since 1963, but has been around since 1902. Target was originally part of the Dayton Hudson Corporation which was founded in Minneapolis, Minnesota. In 2000, because Target had become the largest division of the Dayton Hudson Corporation, it became known as the Target Corporation. Target is the second largest discount retailer in the United States, behind Wal-Mart. The company is also ranked number thirty on the Fortune 500, and is part of the Standard & Poor’s 500 index. Target operates about 1,750 Target and Super Target stores in 49 states, (with no stores in Vermont), as well as online at Target.com. The company has 355,000 employees. Interestingly Target also owns the land that its stores sit on. Target also offers its own proprietary credit card good only at Target stores. Target was able to cut out a niche for itself by offering more upscale merchandise than competitors such as Wal-Mart or Kmart, and has begun to enter the Canadian Market with the purchase of the Canadian discount chain “Zellers” from the Hudson’s Bay Company worth 1.8 billion. Target’s fiscal year ends in January: its sales exceed 67 million dollars. The company has a one year sales growth of 3.11% with a net income of 2.92 million dollars. Target’s total assets exceed 43 million dollars and...
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...Target Corporation Swot Analysis Marie DeVry University BUSN 155 Prof: Thomas Donini Sept 27, 2009 Target Corporation The Target Corporation, store, headquarters are located in Minneapolis, Minnesota. The company has a long history under several different names this extending back to 1902. The company was founded by George Dayton he was knows Good fellow in Minneapolis, first becoming the Dayton Dry Goods Company back in 1903. The company would later join the world largest shopping center at that time in 1954. The company entered the discount merchandise field in 1962 as Target, merging the J.L. Hudson Company in 1971 and acquiring Mervyn’s in 1979 in the year of 2000, the company changed its name to Target Corporation. Now currently, Target Corporation consisted on 1189 stores in 47 states. Target overview is considered to operate in the services sector in comparing prices. They specifically operate in the discount ram, variety stores business segment contained within the retail industry. Target general merchandise and food discount stores in the United States. Its two reportable segments are and Credit Card and the reason for credit card this performs repeated customers. Cash earning is always on of the most important part of a company. To review more importantly, an investment in stock for the company helps to identify cash earning. Target is significantly below their historical average multiple of cash earning, do to the economy down ward. As Target...
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