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Target Executive Summary

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In a Business Week article there is a quote:"base executive compensation on actual company performance, rather than on the company’s stock price." This is meant for Target, one of the largest American company in todays market. Target has been troubling over the past few years. They missed their EBIT goal in 2016 and they also fell short of its sales target, in the same year. This had an effect on Chief Executive Brian Cornell compensation, since the company failed to meet the financial goals. Cornell´s compensation was mainly based on the performance of two metrics; EBIT, which makes up about 75 percent of the stock component, and the rest on adjusted sales. CEO Brian Cornell took over the company in 2014, following a massive cybersecurity breach, that compromised customers debit and credit card information. Ever since that event, the market for home retailers has been descending. There is more competition in the market, companies like …show more content…
CEO Brian Cornell said this;"Our fourth quarter results reflect the impact of rapidly changing consumer behavior, which drove very strong digital growth but unexpected softness in our stores." Amazon is once again mentioned as the main reason why so many traditional online retailers are struggling at the moment. On the other hand, Target has embraced the e-commerce market, their digital sales were up 34 percent from a year ago. The only problem for Target is that online sales are not growing as rapid enough to keep up with the declining numbers in their physical stores. Their overall revenue fell more than 4 percent from last year. In late December 2015, Target and CVS completed an acquisition of Target´s pharmacy and clinic business for $1.9 billion. As a result of the business, CVS acquired Target´s 1672 pharmacies across 47 states. According to Target´s corporate website the following impact from the transaction, would be as

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