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Target Market Paper

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Running Head: TARGET MARKET PAPER

Target Market Paper
By: Aubrey Snyder
May 29, 2011
Integrated Marketing Strategy MKT 498
Instructor: Tracee Wilson

PepsiCo, Incorporated’s success is the direct result of increasingly successful product lines, global offerings, and the 1965 merger between Pepsi-Cola and Frito-Lay. "PepsiCo, Inc. is one of the world's largest food and beverage companies. The company's principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices, Quaker Foods" (PepsiCo, Inc., 2007). As a result, "PepsiCo's success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of our people" (PepsiCo, Inc., 2007). Indra Nooyi is the current chief executive officer and President of Pepsico, Inc (PepsiCo, 2007). The first Indian born female was voted to head a western corporation on August 14, 2006. Nooyi succeeded Steve Reinemund as CEO; in the fall of 2006 Reinemund was due to retire (Mark Memmott, 2006). Nooyi received her bachelor's degree from Madras Christian College in 1974. Right away she was accepted into the MBA program at the Indian Institute of Management located in Calcutta. PepsiCo's Chief Financial Officer is Alfred H. Drewes received his position in June of 2001. Drewes started with Pepsi in 1982 as a financial analyst. Mr. Drewes earned a bachelor of science degree in electrical engineering from the University of Massachusetts in 1978 and an MBA from Columbia University in 1982 (http://www.pbg.com/press/drewes.html). The soda industry’s customer base has long the widest and deepest base in this world which is flooded with so many different categories. The consumer base for soft drinks is a whopping 95 percent of regular users in the U.S. This staggering number represents a…...

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