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Target Market

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Target Market:
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place(distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace. Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market. Samsung targets those people who want to buy new technology based Android sets with which they can use it for any type of networking as well as communication.
As target marketing is a key to success of a business, Samsung has targeted the oversized Samsung Galaxy Note primarily at the female market. The Galaxy Note is really good for the female market. It’s a merger between smart phones and tablets. To have a handbag and be able to put a 5.37-inch phone in instead of a 10.1-inch tablet is something that captures the female market.
“Vivid, Fast, Slim”- with this tag line, Samsung has launched their new product Samsung Galaxy S II series mobiles. Through this product the company wants to attract the new generation with looking beyond the limits of old technology and unleash the freedom of tomorrow with the next step in the evaluation of mobile communication.

Politics
The main rivals of Samsung handset Galaxy are Apple ipad, Asus Eee pad Transformer Prime, Sony tablet S, HTC android sets and so on. When Samsung Electronics rushed its first smart phone to market in a panicky response to the smash-hit debut of the Apple iPhone, some customers burned the product on the streets or hammered it to bits in public displays of disaffection. At the beginning Apple

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