...Cost/Quality Target achieved its differentiation in the marketplace by positioning its products and store experience as higher quality than its main discount competitors Wal-Mart, with lower prices than department stores. Target’s main focus is QUALITY product and at a LOW PRICE. It all began with the idea of, “fashionable, smart design…delivered at a competitive discount prices.” Target strives to deliver to customers a unique shopping experience. Target grabs customer’s attention by their big red bulls eye and customers keep going to target. But at the same time Target need to make sure that their shelves are stocked, they gave good customer service, and checkout is fast because if customers aren’t happy they could buy their products from Target’s competitors, Wal-Mart. Timing and Know-How Target has always been a company that has been a step above its game. They have always known when things need to changed in their product, service, image, etc. In 2004, Target sold off Mervyn’s and Marshall Field’s chain and focused solely on Target stores. Target did that because they knew what they were focusing on and that was quality products at a low price. In 2005, to launch their fashion line, they held a fashion show in New York on a vertical runway on the side of Rockefeller Center Building. The company hired gymnasts and acrobats to showcase the Target fashion and core customers were young, active, and well-educated families. In mid 1990s Target developed its own...
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...Term Paper Social Media Target Corporation Introduction Social Media has really transformed since May 9, 1961 when George Dayton, Founder of Target Corporation placed and ad in the Minneapolis Tribune announcing future plans for a new retail chain store. The article expressed that the store will have the best of the fashion world with the best of the discount world. Even without the store having its official name, Stewart Widdess, former Director of Publicity, knew the importance of media and getting customers excited about the opening of a new discount store. Throughout Target’s years of growth, targeting key products, target markets, development, and branding, they know what is needed to connect with their consumers and to keep them returning to experience the Target brand. Key Products Target has continued to offer their customers with key products at a discounted rate. The company has really evolved since they first opened in Minneapolis in 1962. They offer a wide variety of products ranging from a photography center, grocery store, jewelry department, personal care department, and electronics department. Target, from the very beginning liked the concept of being able to provide all your family, personal, and home care needs at a discounted rate. In 1995, Target introduced Archer Farms to their store locations. Archer Farms is a premium line of grocery products designed exclusively for Target. In the same year, they also launched their...
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...SEGMENTATION AND TARGET MARKET PAPER Segmentation and Target Market Paper Marketing strategies such as segmentation are based on dividing a larger population of consumers into smaller segments that can be grouped by common needs and or priorities. These different groups can then be targeted by different marketing methods to entice them to purchase goods and services (Wikipedia-Market Segmentation, 2014). Marketing segmentation can be very important for a company because it can help the company expend its’ resources more efficiently. This will increase the return on investment of the money spent on marketing. It allows a company to target those consumers most likely to purchase from them. Best Buy is an electronics chain superstore that employs marketing segmentation and target marketing to more effectively increase sales. Marketing Segmentation Demographics Best Buy’s largest customer demographic population is the Baby Boomer population. Their most vital population segment is actually the young twenty-something’s to early 30s adults who are college educated and do not have children. This population is important because of their perceived preference for discriminating tastes and their exposure to a wider range of products and services due to their college education. Not having children is also an important factor as they can potentially have more disposable income to spend on themselves (Smith, 2012). Psychographics The psychological variables for this demographic...
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...Lesson Title: Words Bible Reference: Proverbs 12:18-22 Target Age Group: Elementary to Middle School Learning Context: Sunday School Target Time Frame: 45 minutes Memory Verse: “The words of the reckless pierce like swords, but the tongue of the wise brings healing.” Proverbs 12:18 Learning Aim: 1. Use your words to build others up, not tear them down. Basic Supply List: 1. Bible 2. Chalk/Chalk board 3. Construction Paper 4. Markers Optional Learning Activities: 1. Show the “Speak Life” video from TobyMac. Discuss the examples from the video of words helping or hurting others. 2. Play the “Encouragement Game” Note: In the teaching plan below the words in italics are meant to be read aloud. The regular text is simply directions for the teacher. > > > > Basic Teaching Plan < < < < Introduction: Begin the class by greeting each student. Ask them to try to think of a time when someone said something that made them feel really good. What did they say? Allow a few students to share. Now, have them think of a time when someone said something to them that did not make them feel good. Write this question on the board (or just say it out loud) “Do the words that you say matter?” Allow the kids to consider this for a few minutes, possibly with a partner. Then lead a discussion about how the words we say affect those around us. In conclusion, the words we say have to power to make people feel a certain way, and we must...
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...Running Head: TARGET MARKET PAPER Target Market Paper By: Aubrey Snyder May 29, 2011 Integrated Marketing Strategy MKT 498 Instructor: Tracee Wilson PepsiCo, Incorporated’s success is the direct result of increasingly successful product lines, global offerings, and the 1965 merger between Pepsi-Cola and Frito-Lay. "PepsiCo, Inc. is one of the world's largest food and beverage companies. The company's principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices, Quaker Foods" (PepsiCo, Inc., 2007). As a result, "PepsiCo's success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of our people" (PepsiCo, Inc., 2007). Indra Nooyi is the current chief executive officer and President of Pepsico, Inc (PepsiCo, 2007). The first Indian born female was voted to head a western corporation on August 14, 2006. Nooyi succeeded Steve Reinemund as CEO; in the fall of 2006 Reinemund was due to retire (Mark Memmott, 2006). Nooyi received her bachelor's degree from Madras Christian College in 1974. Right away she was accepted into the MBA program at the Indian Institute of Management located in Calcutta. PepsiCo's Chief Financial Officer is Alfred H. Drewes received his position in June of 2001. Drewes started with Pepsi in 1982 as a financial analyst. Mr. Drewes earned a bachelor of science degree in electrical engineering...
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...Capital Valuation Paper YOUR NAME COURSE Instructor NAME DATE Capital Valuation Paper A business valuation of a company, especially one the size of Target, is a mystery but is often an integral part of planning, decision-making, strategic assessment, and maybe an equitable resolution to a touchy concern. Knowing what a business is worth and placing a value on it builds confidence so undervalue or overvalue of the business does not happen. Team C will perform a capital valuation of the retail merchandising chain Target. To obtain the answers needed for the valuation, Team C will justify the current market of Target’s debt and equity by using various capital models of valuation. Team C will provide in-depth calculation of the discoveries and include models with rates of return. Current Market Price of Target’s Debt Valuation models are used in investment decisions whether it is a decision on which assets are under or overvalued. When in an efficient market, the market price is the best estimate of value. The purpose of the Discounted Cash Flow valuation model is the justification of the value. In the discounted cash flow valuation, the value of an asset is the present value of the expected cash flows on the asset. The information needed to use the discount cash flow valuation is: estimate of the life of the asset, estimate the cash flows during the life of the asset, and estimate the discount rate applied to these cash flows to obtain a...
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...reading this book and what learning targets you have mastered. Special attention should be paid to the final chapters of the book in order to understand the scope of the project. You will need a visual and a written component. 70% of your focus will go to one component and 30% to the other. Part 1: Read through the list of learning targets and identify all the learning targets you feel you have met throughout the course of this unit. Write a proposal in which you explain what you plan to do and how you will meet the learning targets you plan to focus on. Note: those of you who have kept up with the work will find you have met quite a few targets. Refer to rubric to see how many you should cover in your project. Part 2: Do project. Artists- the art will be the main focus of your project (70%) while the written portion is meant to elaborate on and support the art (30%). The art should be broad in scope (think murals) and the written piece could be an explanatory analysis or a proposal to get the work commissioned. In either you would need to explain the point of your art. Writers- the writing will be the main focus (70%) and could look like a research paper, a literary analysis paper, a persuasive letter, or a series of poems. The art should be fine art or visual aids which deepen our understanding of the ideas presented in your writing. Part 3: Reflection Everyone will write a paragraph reflection for each learning target you are aiming to show proficiency...
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...this course as a guide throughout the rest of my college education, since I will be required to write papers in most classes. Additionally, since I plan to become a small business owner, I need to ensure that I am capable of reaching my target audience through my writing. In this instance, I foresee the need to write a business plan, advertisements, welcome letters, and thank you notes for my business. As for my personal life, I don’t do much writing. However, you never know when you have to respond to an establishment such as a marketing company, your utilities company, or the IRS. In these cases, it would be really nice to know that I am capable of responding on a professional level. Setting goals for writing academic papers can be difficult. My first step has to be to fully understand what information I am expected to deliver. My second course of action is to research and take notes on the subject I am to write about. Then I have to consider whether I’m trying to convince or inform my target audience of this information, so that I know what tone to use. Following that, I try to write a rough draft, critically read it and then rewrite the paper as necessary. By far, my biggest challenge when writing for others is simply getting started. I find it extremely difficult to search my mind for the words to start. Oddly enough, I usually know how I want to end the paper before I know how I want to start it. The good thing is that once I do get started, I am usually on...
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...Yessenia Amaya My approach to writing I have many goals for my English course, and one of those goals is to get into the habit of writing more. By getting into the habit of writing more I am going to accomplish my second goal which is to fix my spelling and grammar. For example learn where to put my commas and periods and learn how to spell words I don’t really use. Another major goal I have for this course is to learn how to target my audience, learn who my audience is and write to the appeal of that audience. My final goal and the most important goal I have for this course is to get an A+. My plan is to try and hand in everything on time and not miss a class. I hope I can accomplish these goals. I also always set up goals when writing an academic paper. For example, I try and get the least grammar spelling errors as possible. I also set goals to finish my papers a paper a certain time so I have time to proofread and revise my paper. And the most important goal I set when I write is to hand in my paper on time. With these goals I hope to get a better grade. I have many challenges when I write. My biggest challenges when writing for others is trying not to have many grammars and spelling errors, but I always do. Another challenge I have is that I don’t know if I’m getting through to my audience or not. I’m also always concerned if I’m giving enough information to the person I’m writing to, in other words being informative. And my biggest challenge might be that the...
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...Segmentation and Target Market Paper State Farm originated in Bloomington, Illinois June 7, 1922 and was founded by retired farmer, George J. Mecheire. Mecheire deemed State Farm insurance company owned by its policy holders, which specialized solely in automobile insurance for farmers. . The company now has a large grouping of insurance and financial services companies throughout the United States and Canada. “State Farm is ranked 41th in the Fortune 500, which list companies based on general revenue for the current year” ("Fortune 500", 2014). State Farm continues to lead the insurance market by realizing when it is time to make a change. The company primarily deals in the baby boomer market as this is the majority of their business even today. However, when realizing that its competitors are focusing more on price point and online functionality, the company chose to still keep its “good neighbor” and personal agent branding but offer consumers the ability to still do a bit of the leg work on their if they chose to. State Farm and Demographic Segmentation Among the most common market segmentation parameters, demographics play an important role in an organization’s upcoming marketing strategies. With this strategy a company might simply divide a larger area into specific consumer traits. Traits such as age, income, gender, race, occupation, education, race, gender, marital status, occupation, education and income are among the most commonly considered demographics segmentation...
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...basics right. 2. START WITH YOUR BEST “First impression is the last impression” and the same is true for your SSC answer paper also. If the examiner gets a good first impression of you, it can only work in your favour. Therefore, the first answer that you write, take extra precaution to make sure there are no careless mistakes, cancellations or any turn-offs that will create a bad impression. Also, attempting questions in order is preferable but not necessary. You can start with the answer that you know best if you are not so confident. 3. LEVERAGE THE EXAMINER’S INERTIA The examiner is only human and if he/she feels that you know your subject matter perfectly, then he/she may automatically tend to overlook some minor mistakes you make later in the paper. Thus many top ranking SSC students choose to answer the questions they are most confident about first. If the examiner is ticking your earlier questions, chances are he will keep ticking. You don’t want the examiner to keep crossing your answers. Thus write your best answers first and your not so perfect answers last. This can be a useful strategy especially for your subjective SSC papers such as English, Hindi, Marathi and History-Civics. 4. PRESENT YOUR PAPER WELL Examiners cannot deduct marks if a student has not underlined important terms and not written neatly. However if you present your paper well, it makes it...
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...cameras or cell phones via Bluetooth, Infrared and all types of memory cards. o Digital Photo ID o Document Printing o Desktop Publishing Other Possible Services: o Electronic Loading o Typing Jobs o Photo Invitations o Plastic lamination o Calling Cards o Studio portraits o MP3 downloads o MP4, PSP, CP Games Downloads o Souvenir Items V. Location ? Near School Area and also in residential place. ? Near Market but secured place. ? Very populated place. VI. Target Market ? People needing photo requirements like ID. ? Students who do their research and projects in school. VII. Competitiveness on the Market ? Affordable photo printing ? Cheapest digital ID ? Fastest services ? Customer Friendly Staff ? Well Ventilated Place. Marketing Strategies o Promo for Discounts/Membership. o Flyers and Posters. VIII. Capital Section 1. Machines/Gadgets * Computer set with 19in. LED Screen With table and chair * Photo Printer with conversion * A4 Paper cutter * A3 Plastic Laminator/li> * Memory Card reader * Bluetooth device * Infrared devices * USB Port * Digital Camera | * 18,000.00 * 10,000.00 * 900.00 * 3,300.00 * 300.00 * 350.00 * 300.00 * 200.00 * 5,000.00...
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...Executive Summary A new idea has been developed to create a new product. The name of the proposed product is Multipurpose Paper shredder. This product is an upgrade version of paper shredder which is used in the offices for shredding purposes. This ‘Multipurpose’ Paper has upgraded into double functions such as shredding and briquetting.. The main target market of this product is adults.. One of the objectives of using Multipurpose Paper is to encourage Malaysian Citizens to work in the safe and convenience environment and to use at home and office. Problem Statements, idea generation, product concept description, idea evaluation are made to defining problems in specific ways and how to develop idea to generate a new product. The idea evaluation also helps to maximize the supporting factors and minimize the restricting factors (scribd, 2014). Part 1 A. Problem Statement In today’s office, a lot of sensitive information handling daily from one hand to another hand.. One of the problems that will be faced by the employee is their fingers will be shredded together with the paper in the shredding machine. Cleanliness and maintenance are also an issue because they found difficulties to clean after the shredding process. Another constraint which faced by the employees is maintenance. The employees should send to the authorized technical center to repair this shredder machine. The negative impact is, employees work will be delayed and the secret data will be stole by unauthorized...
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...formal Tempo packaging. Carrie Chau has creates special blind fly iconography design for Tempo. The blind fly cartoon character is taking Tempo tissue paper in the outlook package. Moreover special blind fly printing in each tissue paper attractive to the consumer to buy. The outstanding and sharp blind fly packaging would attract customer’s attention in the advertisement. Tempo provides petit packs and box package tissue. The advertisement layout color in soft blue, easy for everyone acceptable, and the cartoon full of colorful and fairy tale feeling. Bring a lot of dreaming and fantasy impressiveness to the consumer. In addition, Tempo emphasized to support the local designed, this advertisement arouses the reader’s sympathy. Kleenex use cognitive view to represent their product. Kleenex is one of famous tissue brand in the worldwide, they produce by Kimberly-Clark, in the early 1924, was beginning exploration of tissues product substitute handkerchief, spirit for over 80 years. In the advertisement they mention that their tissues had added some moisture lotion on the tissues can protect consumer tender skin. And soft, quilted wipes contain natural fibers and provide a gentle face every day. In the advertisement they emphasis their tissues do not have any bleach and chlorine harmful substance insides the tissues paper. Kleenex tissues are suitable for all kind of skin, even for...
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...Steps to writing a proper white paper… Use a Linear, Logical Approach: a white paper must be educational, not promotional in tone. And should posses the following objectives: It must attract the right audience. White papers are highly audience specific, it is better to write white papers tailored toward different groups of stakeholders. Must engage the reader; engage by showing them that you understand their problem and that you can “relate”. Or by quickly showing mastery of the subject, through good clear writing. It must inform your reader. Written more like an objective magazine article than a sales brochure. they should objectively present a problem, the business case for solving the problem, and alternative ways of solving the problem. Therefore, the reader gains knowledge from having invested the time to read the paper. Ultimately the reader feels informed, not sold. It must convince your reader; to convince reader to give your organisation consideration based information that you have presented. Example, if your product has a high up-front cost but lower maintenance costs, your paper might include an analysis of ongoing “hidden” costs and a ROI model that shows how a high initial investment might actually be more cost-effective over the life of the purchase. Your Title Is Key to Success of Paper: A creative, meaningful title drives readership, whether you promote your paper online, distribute it at a conference, or pitch it to trade magazine editors. The content...
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