...tendency is a figure such as average order value. This figure would look at the order value of all your customers and use it to determine how much on an average your customers tend to spend in your establishment which is usually available and stored into your accounting systems. c Sampling * A sample is the group of people who take part in the investigation The people who take part are referred to as “participants” * Sampling is the process of selecting participants from the population. * The target population is the total group of individuals from which the sample might be drawn. * In some types of research, the target population might be as broad as all humans, but in other types of research the target population might be a smaller group such as teenagers, elderly, adults. * It is more or less impossible to study every single person in a target population so researchers select a sample or sub-group of the population that is likely to be representative of the target population we are interested in one method example is by conduction surveys and questionnaires. 2. Take your own organization or a business of your choice. What current market trends do you think...
Words: 672 - Pages: 3
...often be a difficult task. However, there are several assessment tools available to health care professionals to guide them in providing the best patient care possible. Along with proper assessment tools, Watson’s theory of human caring plays an important role in the integration of the mind, body, and spirit dimensions of each patient. This paper will state three assessment tools that evaluate a patient’s physical measures, describe each tool and the population for which it may be useful, and state data about each tool. Such data may include cost, length, ease in using the tool, for what population it is best designed, and the validity of the information. A description of how each tool enhances the assessment phase of the nursing process and affects the quality of health care delivered by the nurse will be discussed. Each of these tools will be applied to a chosen vulnerable population researched from the Vulnerable Population and Self-awareness paper. The vulnerable population I researched consisted of the elder population. Mrs. James was my subject. She is a 65-year-old widow who lives alone. She has become socially isolated with little to no support system. She has two sons who live out of state and very rarely keeps in contact with them. She does not work and has limited savings. Currently she relies on social security benefits for her income. She also does not drive and uses public transportation when needed. She has been diagnosed with type two diabetes, hypertension...
Words: 1527 - Pages: 7
...sales on the attractiveness of the US jewelry business. The US jewelry industry is mainly focused in the Southeast and Mid-Atlantic regions, which account for 45 percent of total industry sales. These concentrations are directly reliant on population and per capita income. The higher these two are, the more concentrated the retail merchants will be in that particular area. Tiffany & Co. produced their jewelry focusing on demographics areas with higher annual incomes. As noted in the case, Tiffany & Co. targets the more affluent population. Social forces have also affected the attractiveness of the US jewelry industry. The Tiffany & Co. focuses on the character of its goods produced to meet the customer’s needs and desires. Wealthy Americans are still willing to spend top dollar on the Tiffany brand because they know the recipient will see that much more value when it is given to them in the little blue box. Tiffany’s competitors focus on a much wider range of consumers to sell their jewelry. Signet Group operates in the jewelry retail segment through Jared and Kay Jewelers. These two subgroups have targeted two different sets of customers. Kay Jewelers based in mall locations and targets households that have a lower annual income and Jared targets a more luxurious retail segment. The threat of new entrants in the jewelry industry is low. There is no single dealer owning in excess of 10% of the total market, so it is not likely that retailers will enter and be able to compete. However...
Words: 994 - Pages: 4
...Alvi H20 Inc… Alvaro Global Business Plan Alvi H20 Inc… Alvaro By: Alvaro Padilla INT 601~ BRAD SIMON August 25th, 2013 Brad Simon By: Alvaro Padilla INT 601~ BRAD SIMON August 25th, 2013 Brad Simon Clean, Tasty, Refreshing Clean, Tasty, Refreshing Table of Contents I. Table of Contents2 II. Executive Summary3 III. Industry Analysis4 IV. Country Attractiveness Assessment9 V. Market Database and Assessment15 VI. Global Marketing Plan19 VII. Financials24 VIII. Assessing Risk Factors28 IX. The Management Plan33 X. Summary38 XI. References39 II. Executive Summary Alvi H2O Inc. is an industry that provides new portable water purifier using Bio Sand Filter to target Haiti where there is a need in clean drinking water. The product is in high demand in Haiti as the country recovers from the 2010 earthquake. The company began in June 2013 with Alvaro Padilla as the president and founder. He is also the chief executive of operations and oversees all the operations in the business. He has the capability of running this business successfully since he holds an International Master in Business Administration. The management team to the company is also composed of Andrew Yap as the director of operations whose role is to oversee all the operational aspects of the business and Kimberly Taylor who will assist the director of operations in controlling and organizing resources in the organization. In addition, all...
Words: 9536 - Pages: 39
...The health issue within the Marshall County residents was to a large extent according to the staff at Indiana Marshall County health department of Marshall County. This paper will describe how effectively Indiana County health officials work to eliminate health inconsistencies among the Marshall County population that are experiencing an inconsistent burden of health coverage. Marshall County health department staff stands behind their mission statement to support and protect the health and safety of our county’s population, by addressing health issues and identifying solutions to address social determinants of health, and promote access to high- quality preventive health care. Health care access barriers play an important role in understanding causes associated with decreased screening, late presentation to care, and lack of treatment, result in poor health outcomes and health inequalities. Defined by recent studies, include but are not limited to availability and proximity of facilities, transportation, and fundamental characteristics of care. According to data from the local hospitals serving Marshall County, decreased use of preventive measures, delayed arrangement and lack of treatment or insufficient treatment are all associated with poor health outcomes among our residents in Marshall County. Financial availability to Individuals who are uninsured or insured are subject to Structural barriers is defined by the health care system's availability. Such barriers may be within...
Words: 568 - Pages: 3
...and the revenue to support it Place: I do see it as a place issue. The reason I see it as a place issue is the existing distribution will not allow for expansion beyond what Azalea is doing now. The expansion would require the ability to meet the demands of a larger client base while maintain the quality of the product. In addition to the identification of which or how many of the 4 Ps is the marketing problem, I am not sure there is a commitment to one goal to support the growth of the company. They have outlined some broad goals in terms of expansion but need a commitment to a goal in order to create the most appropriate promotional strategy. 2. What is Azalea’s target market? Azalea’s target market is the population looking for convenience. I would speculate to guess that this population would be employed, single, or married with no children or with a young family keeping them very busy. All examples will have disposable...
Words: 1017 - Pages: 5
...and Greatest Generation. Generation Z known as the internet generation have grown up using communication technology such as internet, cell, phones, and digital cameras which is mostly funded by their parents who are also knowledgeable of similar (n.a., 2010). Born around 2001 and up, this group is the youngest in which our marketing will be focused on which will call for more market studies because of them being very young. Generation Y born between 1980-2000, are also known as the Millennials make up 27.8% of the U.S. population and are very fluent in digital technology (n.a., 2010). This generation is a great target market because they are 75 million strong, have additional disposable income due to support of their parents, very receptive to campaigns on the internet, and loyal to brands (Wilson, 2009). Generation Xers born between 1965-1975, are very educated, independent, pop-culture driven, and technology oriented. They make up about 20% of the population and look for good value in products rather than brand names alone (Wilson, 2009)....
Words: 1323 - Pages: 6
...fractures in postmenopausal women from ages 50 to 79. The design of this study develops a subjective population, contains factors to eliminate threats to validity, and reveals positives and negatives of studying a large population of subjects. The researchers state calcium along vitamin D intake can result in increased hip bone density, increase risk of kidney stones, and no reduced risk for bone fracture. This study involves experimental protocol that studies 36,282 postmenopausal women from ages 50-79 who were presently participating in a Women’s Health Initiative clinical trial. The study becomes subjective to a target population of similar characteristics, because of a small variety in test subjects. The study contains a large number of test subjects which helps to validate the results. If one subject presents an error in the data, the large number of participants balances out the threat. Also, the study consists of participants from 40 different clinics across the country and this helps to eliminate any threats due to ecological or regional differences. Another control method to help reject these threats is the variety in demographic factors, health behavior, and medical history. The researchers used a double blind design to randomly assign women into a treatment or placebo group which rejects threats to internal validity of the study. With studying a population of this size, several concerns become apparent with control of the study. The researchers only examined...
Words: 548 - Pages: 3
...Fundamentals of Research Shemika Savage University of Phoenix The use of the scientific method is a necessity in research. The scientific method could be used in observation and experimentation. The results determined during the use of the scientific method help in many different aspects. In order for researchers to prove theories or assumptions, they must have proof and facts. These facts are proven with the scientific method. The scientific method is defined as “a method of research in which a problem is identified, relevant data is gathered, a hypothesis is formulated from the data and the hypothesis is empirically proven.”(Dictionary.com,LLC, 2012) The steps in the scientific method are: defining the problem, observations, hypothesis, experimentations, data gathering, testing of the hypothesis, and conclusions. The steps of the scientific method need to be conducted in order. No steps should be left out. The scientific method helps to determine the relationships between cause and effect. The method helps to define problems and to collect data and make possible solutions. The research would not be complete and the conclusions would not be solid or valid. The scientific method can be used in human services to establish the collection of data in many scenarios. It is crucial to investigate the realms that are the cause for the issues or problems. The scientific method can be used in human services to help a mother who suffers from alcoholism. The human service worker...
Words: 624 - Pages: 3
... Professor Howard June 1, 2014 Analyze the leadership style(s) of a senior executive (CEO, CFO, COO, Director, etc.) in your current or previous organization who made a positive or negative impact on you. AT global is a development organization with numerous limbs and work places everywhere throughout the world. It bargains in building development and civil designing extending development of streets, extensions to hydro electric force dams. Authority is a social methodology of impact where an individual can utilize the backing and aid of other individuals in attaining the target of a typical issue or current workload. Authority includes the association of a gathering of individuals to accomplish a typical target; numerous hypotheses of initiative have risen including character attributes, situational and particular cooperation, destination, values, force and different capacities. The hunt of individual attributes and characteristics has been proceeding for a really long time. Most awesome authors of history from Plato's book " Republic" and Plutarch "Lives" all have had a go at noting the inquiry "What qualities and characters recognizes an individual as a pioneer". Underlying the system for this hunt was the distinguishment that of its imperativeness to administration and that initiative is profoundly identified with aspects certain individuals have. It is a thought known as "attribute...
Words: 1839 - Pages: 8
...as to communicate with one another and shopping. The Internet has expanded to the point where one is able to access the Internet not only from computers, but cell phones, tables and iPods making it extremely accessible from any location. As always, there is the other side of the coin. The Internet is dangerous despite being beneficial to the people. People of all age can surf the Internet regardless of their gender, age, or races. Hence, the Internet can be dangerous towards the unawared children and adults. The Internet can be dangerous because people can encounter sexual online predators and lose social interaction skills. Besides these, cyber-bullying occurs and one’s reputation may be compromised. In addition, there are cases of cyber-stalking and the Internet might lead to revolution which increases the social coordination of the public. First and foremost, the Internet has been dangerous because people may encounter sexual online predators. An online predator is one who attempts to sexually exploit a person through the use of online services and the Internet. Anyone can be an online predator. Most young teens are being targeted by the online predators. According to Richard M. Goo’s “Stranger Danger and The Online Social Network” (2008), the number of online sexual predators has been increased due to the increasing usage of the social networks. The trust and intimacy can be developed quickly online due to the anonymous of the Internet. Predators have been taking this anonymity...
Words: 2012 - Pages: 9
...evaluation is vital. For a successful organization one can not exist without the other. Program planning entails researching, making goals, setting objectives, and answers who, what, and why questions. The development of program planning helps establish what resources will be needed to achieve the goals and objectives of the human services organization. The finances and budget are also included in program planning. In the program plan it should include what is the problem that is being addressed, why this problem exists, who is the target population, and where the target population is demographically sited. When creating a program plan, it requires logical thinking and a high level of information processing. The plan should be able to provide information on the services that the program wishes to provide to their clients. Throughout the thought process of the plan, the program should consider and include in the plan what obstacles they may encounter and ways to overcome them. The program planning stage in creating a human services organization is essential, because it determines the budget, the timeline, and sets expectations for the entire organization. The heart of this stage is how the organizations product and services will be developed and delivered. Program planning should be done thoroughly and carefully, because it should be well built and it is key to an effective program and its outcome. Program evaluation leaves room for growth and improvement for future planning of...
Words: 727 - Pages: 3
...Women should be considered as a special needs population in health care. This is because women have specific health care needs and requirements and face health disparities in health care that require focus. Women receive less quality of care than other groups. Women are also a minority population and face inequalities in care, discrimination, and are underserved which is another reason they should be considered a special needs population. They also have less opportunities, rights, and powers as opposed to men. It is necessary to consider women of color further in terms of their race, culture, and ethnicity because their health care needs will be based on their racial, cultural, and ethnics practices, customs, values, behaviors, and etc. This consideration will give attention to the different issues that women of different racial and ethnic groups experience when seeking health care. Disparities can be reduced when providers became aware of the problems women of color encounter by learning more about their special needs related to receiving health care. Health providers must be culturally competent and educated on women and women of color health needs as they relate to their cultural, race, and...
Words: 741 - Pages: 3
...established company in the Philippines and around the world. Trusted by families in the country, it is known for catering products for babies since 1956. * Most Filipino teens use Johnson’s Baby powder as a skin freshener and as a refill to cosmetic compacts which deviate from the product’s original purpose. * Young female adults put baby powder in a handkerchief or tissue, put the package in their purse, and applies the powder in their face outside home. Inspired by this insight, the marketing team came up with the idea to make compact face powder which is basically Johnson’s Baby Powder with several variations to cater this unique need. * The product aims to target urban teens and young female adults between ages 16-25 from AB and C household economic category. * 20.3 % of the Philippine’s population consists of people ages 15-24 which is a huge...
Words: 1005 - Pages: 5
...1. John Camp on how to be successful in a company be able to market yourself learn how to sell yourself know people maintain contact 2. Traits looked for creative aggressive be able to recover and recoup after being told “no” enthusiasm smart honesty 3. What would you do to sell yourself to distinguish yourself from others Likeability 38% of the emotional impact you have, in order to be able to market yourself effectively to others is judged according to your vocal ability. Must pay attention to tone of your voice 4. Look for when hiring interpersonal communication skills teamwork honesty core confidency – what you are good at * 1/24/12 Al Mechabian 55% depends on your visual for people to pay attention to you visual – face expressions having a default look that makes you appealing 7% of emotional impact is due to verbal arrangement of the message 1/26/12 5. Credibility – believability when you interact with other people trust/honest/sincerity Knowledge, expert Identification, association Position/status/success Charisma/ personal brand 1/31/12 ** Read chapter 1 and next first two sections 6. 4 philosophies in marketing management production orientation sales orientation marketing orientation about the understanding the customer societal orientation sustainability – that we keep everything in the world good and clean 7. 3 marketing goals be able to create customer value benefits – cost = value customer satisfaction...
Words: 939 - Pages: 4
