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Targeting Specific Consumers

In: Business and Management

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STRAYER UNIVERSITY

Running Head: Integrated Marketing Communication

WEEK 3: ASSESSMENT # 1

Targeting Specific Consumers
SUBMITTED TO

Stephen Hiatt

BY
AMBER MARSHALL

MKT506

April 24, 2011

Abstract People on the go are always looking for different ways to eat without gaining weight, without having to spend a lot of money and something that is going to fill them up. A lot of different companies offer frozen meals but can any of them offer you a full meal that isn’t just filling but is also not high in calories and easy on your bank account. Mandarin frozen foods provide its consumers with all of this and more with their “Eat and Go” meal deals.

Mandrian Frozen Foods Mandarin frozen foods are a company that is focused on giving its busy consumers a meal on the go that offers everything that a home cooked meal would offer. This company does not just provide its consumers with dinners but also lunch and breakfast. Each and every meal is complete with all the nutrients needed to fill you right up. What markets of consumers are being targeted for Mandrian foods? What types of people usually eat frozen foods? Business oriented people, busy moms on the go or people that are really not into cooking. Many people stay moving but are not really wanting to eat a bunch of fast foods they are looking to eat a complete meal that offers what a home cooked meal would provide.
Source Encoding IMC marketing strategy interprets all marketing tools, approaches and resources within a company which in turns helps maximize the impact on the consumer mind (Keegan & Green, 2009). Maximizing the consumer mind helps with advertising in so many different ways. The advertisement is what is going to catch the consumer’s eye and make them want to make them more interested in buying the product. Example: Pine Sol commercials provide its

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