...Unit No.10 & 36Task 2 | Unit Title. Market research in business Starting a Small Business | Applicable to: | | | Extended Diploma | | P/M/D Criteria covered: | Task 2: P1, P2, P3, M1 – U10 & P2 - U36 | Performance criteria being addressed in this assessment:Unit 10 - Market research in businessLO1 – Understand the main types of market research used to make marketing decisionsLO2 – Be able to plan researchP1 - Describe types of market researchP2 - Explain how different market research methods have been used to make a marketing decision within a selected business or organisationP3 – Plan market research for a selected product or service using appropriate methods of data collectionM1 – Explain with examples, how different market research methods are appropriate to assist different marketing situationsUnit 36 – Starting a small businessP2- Explain how to identify the target marketAssignment & Tasks:Scenario:Following on from your initial business idea pitch, you are about to plan your market research. To make sure you are on the right lines before you begin you prepare an interim report to submit to a marketing expert friend. They have kindly agreed to look over it and make suggestions for you ahead of you conducting the research for your business. You must include the following; 1. An overview of the main types of market research, primary, secondary, both qualitative and quantitative. 2. Explain which of these methods suit different market research objectives...
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...Virtual Lab Demonstrating the Scientific Method SCIE207-1302B-06 Biology Lab American Intercontinental University Purpose: To determine how added nitrogen affects the growth in arable and non-arable soils. Introduction: Nitrogen is known by others to be the main component that is most likely to limit growth in several ordinary terrestrial and marine ecosystems (Vitousek & Howarth, 1991). Arable soil is the perfect kind of soil used in agriculture that allows a variety of crops to grow (M.U.S.E., 2010). Hypothesis: It is determined that plants only grow on arable land when receiving an adequate amount of nitrogen fertilizer. Methods: To get my lab results I started with the introduction video titled Using the Scientific Method. At the end of the video a table appeared which represented the amount of mineral nitrogen fertilization. To gather data for the Arable soil, and the Nonarable Sandy Loam soil this following process was taken, in step 1 I clicked on the amount of mineral nitrogen which started with 0, and then I clicked the Arable Soil button which gave me the amount of yield of maize. I clicked the Nonarable Sandy Loam Soil button to get the amount of yield of maize. I repeated this step 1 process from the chart that is measure in multiplies of 20, up to 180. After gathering this information I filled in the lab report with the number of yield of maize for each amount of mineral nitrogen for the Arable and Nonarable soil. Results: This...
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...RESEARCH PAPER A Comparative Study of BTL in Building up the Brand In Indian Spirit Market In Case Of Royal Challenge against Royal Stag Whisky Praveer Gupta The main objective of the working paper is to understand the performance of Royal Challenge Whisky since its inception and to measure the potential of Royal Challenge brand as a premium segment whisky. This also explains the role of BTL strategies carried out so far and a few consumer insights about the market so as to forecast its position. Page | 1 RESEARCH PAPER Abstract Royal Challenge Whisky brand was launched in 1886 by Shaw Wallace & company. The brand had a healthy growth of about 10 percent till 2005 when the company was bought by the country’s largest spirit maker United Spirits Limited. RC had sales above one million cases in the year 2003-04 with a market share of 56 percent in the premium segment whisky which had grown to 65 percent at the end of December 2003 in competition with UB Spirits Division’s Signature Whisky and Seagram’s Blenders Pride. Over the year, UB kept working on the brand to bring up the same position by various marketing activities like linking the brand with IPL cricket Team (Royal Challengers Bangalore) and an associate sponsor of India's first Formula 1 team Force India etc. In 2014, Diageo bought majority stake in USL and came up with pricing strategy to decrease the prices in order to retain the market share, while other companies such as Pernod Ricard...
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...cannot get them all done in eight hours? If you answered yes to any, or all, of these questions then you most likely suffer from the effects of attempting to multitask. The reality of our human world is that we are not physically or mentally capable of completing more than one complex task at a time. Let us start by defining the term multitasking. Merriam-Webster defines multitasking as: “The ability to do several things at the same time.” (1) The American Psychological Association (APA) defines multitasking in a similar fashion, but also adds the term “switch” at the end. The addition of the word switch actually tells us volumes about the true nature of multitasking. Studies show that multitasking is actually the human mind switching from one task to another. (4) In general, the switch takes only fraction of a second to complete. This quick switch gives us the allusion that we are performing more than one task at a time, thus multitasking is accomplished, or so we think. In fact, according to a study conducted in 2001 by Joshua Rubinstein, Jeffrey Evans and David Meyer found that participants lost significant amounts of time as they switched between multiple tasks and lost even more time as the tasks became increasingly complex. (9) Scientists have broken the process down into two stages, first “Goal Setting” and second...
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...start of the day, and completing the most important tasks first. II. Body a. First, a minute of planning the night before can save 10 minutes in execution. Sit down before bed and write down everything you need to do the following day on a post-it or piece of paper. Writing down a list clarifies your thinking goals. i. According to Charles Duhigg in a Harvard Business interview, he says that 40-45% of we what we do is habit. ii. You want to be able to work from a list to get things done and not wing the day as usual. b. Second, set priorities on your list before you start the day working from the 80/20 rule. If you have 10 things on your list make two of them the most important than the other eight. i. Ask yourself, “if I there are two things I need to get done before the end of the day, what would it be?” and those are your two to prioritize for your day. ii. According to Atanu Dey’s article on Economics, Policy and Government, prioritizing is important because we have limited resources, all of which have alternative uses. c. Finally, begin and focus on it and only it until complete the most important task first. All success in general comes from project completion and establishing good habits to do so will help you finish what you start always. i. A lot of people emphasize and praise on the fact that they can multi-task and get more done. However, that entails completing many little tasks to complete one large tasks jeopardizing quality and...
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...Perfect Phrases for the TOEFL Speaking and Writing Sections This page intentionally left blank Perfect Phrases for the TOEFL Speaking and Writing Sections Hundreds of Ready-to-Use Phrases to Improve Your Conversational Ability, Develop Your Writing Skills, and Build Exam Confidence Roberta G. Steinberg New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-159247-4 The material in this eBook also appears in the print version of this title: 0-07-159246-6. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at...
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...The planning phase budget is: $280,883.71 The duration of the planning phase is 10 weeks. 3. The budget for the preparation phase is: $1,280,586.00 The duration of the preparation phase is 47 weeks 4. Key performance indicators are critical to the successful completion of our project and measure progress of our ultimate goal. In order to assure our project launching is on track, quantifiable measurements are a must. Feedback of team leaders in all areas is essential to assure all stakeholders involved are working in synergy towards to main goal. It is imperative that we measure results of hard-to-measure activities as well as more simple activities in an accurate and simple way. Some of the simple key indicators that I would monitor and control are: -How accurately the schedule is being followed. -How closely are we to the predetermined budget? -How many tasks do we have left? -How many tasks have been completed? Knowing the answers to these questions will create key performance indicators that are easy to follow and interpret. A more technical approach towards key performance indicators might be: -Monitor business resources to assure they are being used in in a way that gains a return on investment. -Monitor process outcome in order to initiate process development and attain business growth. -Quality Assurance elements such as subject knowledge, technical abilities, task performance, effectiveness and efficiency on achieving project objectives, and attitude...
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... | | | |1. Producing widgets involves fourteen production tasks, lettered a through n, below. For each task, the time required to | |accomplish it is given, and the immediately preceding task. | | | |Production Task | | | |Time (min.) | | | |Preceding Task | | | |...
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...article was very helpful because it showed and explained to me the key elements that are needed when conducting a good strong job analysis. This article showed me that I needed to include both essential and non-essential task descriptions. It also gave specifics on the type of equipment that would need to be used and physical demands as well as many other things to include in my analysis. I was honestly hoping this article would help me more. Though I found some of it useful, it didn’t really help me understand what exactly I need to do to gather the information needed in the job analysis. The second article I found was by Jody Wheaton. Her article is all about how conducting a proper job analysis can improve your business. In the article she describes different ways to actually conduct a job analysis. The thing I took from this article was mostly the importance of actually doing research into the job. Because of this article, I actually sought out the HR department and found out what kind of things they would actually need in an HR reception/assistant position. I wanted to know what kind of equipment they would be using and what exactly they would like that person in that role to do. Jody Wheaton states that “Knowledge, skills, abilities, work behaviors, tasks associated with the job, competencies and cultural aspects of the organization should all be part of the data collection process.”2 I was able to add some of these aspects into my paper as well, allowing it to be a little...
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...Chapter 4 .......................Consider the Consequences Chapter 5 .......................Practice the ABCDE Method Continually Chapter 6 .......................Focus on Key Result Areas Chapter 7 .......................Obey the Law of Forced Efficiency Chapter 8 .......................Prepare Thoroughly Before You Begin Chapter 9 .......................Do Your Homework Chapter 10 .....................Leverage Your Special Talents Chapter 11 .....................Identify Your Key Constraints Chapter 12 .....................Take It One Oil Barrel At A Time Chapter 13 .....................Put the Pressure on Yourself Chapter 14 .....................Maximize Your Personal Power Chapter 15 .....................Motivate Yourself Into Action 2 Chapter 16 .....................Practice Creative Procrastination Chapter 17 .....................Do the Most Difficult Task First Chapter 18 .....................Slice and Dice the Task Chapter 19 .....................Create Large Chunks of Time Chapter 20 .....................Develop a Sense of Urgency Chapter 21 .....................Single Handle Every Task Putting It All Together 3 Preface Thank you for picking up this book. I hope these ideas help you as much as have helped me and thousands of others. In fact, I hope that this book changes your life forever. There is never enough time to do everything you have to do. You are literally swamped with work and personal responsibilities, projects, stacks of magazines to read...
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...Step C, D, E and F, all of them are did at the same time. http://www.pmhut.com/critical-path-mapping-with-activity-network-diagrams [pic]G. 1 As G. 1, the first box on the top is Early start time(EST) and the next is Duration time(DUR). So EST plus DUR is the early finish time(EFT) and the EST in the next step as well. Last start time(LST) is different between Last finish time(LFT) and DUR. Total float(TR) between LST and LFT is LFT minus EST and DUR.[2][3] [2]http://www.youtube.com/watch?v=_4m3tZ_TuTg [3]Project Management, Field and Keller (2007, p197, p198 and p391) Question 3: (Words: 136) Duration is the period required to complete an activity, job, or task, usually excluding holidays and other non-working days.[4] For example, in the activity C, duration is ‘10’ between EST and EFT. Which means they use 10 days to do work. Longest sequence of activities in a project plan which must be completed on time for the project to complete on due date. An activity on the critical path cannot be started until its predecessor activity is complete; if it is delayed for a day, the entire project will be delayed for a day unless the activity following the delayed...
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...Creating a summary task * Working with subtasks * Establishing task dependencies * Specify lead and lag times A project task list can be as few as 10 or as many as several hundred tasks. With a large project, it can become difficult to locate a specific task. Using MS Project, you can organize the task list by creating a hierarchical structure. This process of structuring a task list is known as outlining. Outlining is used to organize common tasks into groups within the task list. The groups can represent phases of the project. In this lab, we will first use outlining to group the tasks of our project into phases. We will create a main summary task to represent the entire project and then several levels of summary tasks below the main summary task to represent the phases of the project. Creating an Outline 1. Log onto Windows. Open MS Project. 2. Open your project file that you created in Lesson 1, Part A (MyLab1a_XXX.mpp, where XXX are your initials.) 3. Save this file, using Save As, as MyLab1b_XXX.mpp, where XXX are your initials. Creating a hierarchical outline organizes the project tasks list into groups of tasks. Each group of tasks is preceded by a summary task, which describes the tasks within each group. The outline of a project generally begins with a main summary task. The main summary task is a brief description of the project and all tasks are subordinate to the main summary task. This main summary task is also helpful...
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...Business Profile Team 3: Jennifer Gibbs Edward Ehnow William Hargis Scott Hall NETW471 Advanced Topics Networking Professor Lawrence Awuah 2/14/2016 Table of Contents Business profile 3 Overview of project 4 Tasks/Critical Tasks 5-6 Work Schedule 6 Milestones 7 Resources 7 Tasks 7-8 Initial Public Offering 8-9 Employee Impact 9-10 Training 10 Management 10 Customer and Clients 11 Improvement & Concerns 11-12 Conclusion 13 References 14 Business Profile Premiere Install Movers is located in Grand Prairie Texas. With a 40,000+ sq foot warehouse, they are able to provide storage needs for different size offices, as well as new product ordering and installing. Premiere is able to work directly with the customer, with trained and professional project managers. From moving down the street or moving to another city, they are able to provide everything that is necessary for your move from beginning to end. Overview Main functions of the company are to help assist in any size office move you may have. Either moving out old furniture and installing new, or just relocating the whole office building. Premiere processes all invoices, ordering and consulting...
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...General Outline for Business Consulting Reports Management 451 Your group’s report will follow a similar format. Sample consulting reports from previous semesters are available in the library on course reserve. I. Cover Page Covers are usually printed on heavy, flexible pieces of paper called “coverstock.” The main reason that “coverstock” is used is so that it can protect the document. The cover should carry the title of the report along with some extra information that will help people who may want to file it for later use. For example, you might want to list the members of the team, show off the company logo, and list the date of the final submission of the report. For more on creating a good title, make sure to carefully review section 3 (Title Page) You can create your cover by preparing your material with a word-processing program. If your computer’s printer won’t print on “coverstock,” you can print it on regular paper, and then photocopy it on heavier paper (Paula Lewis in the EMA office can help you out with this). II. Disclaimer Page A disclaimer is a statement that the company or organization hopes will limit its liability for the product or service it provides (as your instructors, we certainly do not want to be held responsible for any bad advice or research you provide your clients ☺ ). The disclaimer statement is fairly typical in consulting projects, and if nothing else reflects the seriousness of writing at a professional level...
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...labels, filing, etc. Team organization is the key ingredient to maintaining a stress free, on time, on track project. Below is a list of organization skills, and tactics, for organizing a team; Tasks: Tasks should set based on the department, and their skills, e.g. shipping should be the warehouse task and the warehouse task alone. Tasks should also be broken up inside the department as well; everybody should not be working on the same thing. If you give an employee a specific task, this helps in the long run, because if that part of the project is not complete then that employee will be held accountable. Lists: This concept is basically what it says it is a list; this could be of many things, e.g. product list, task list, assignment list, etc. No matter what it may be, from paper towels to heavy equipment you write down everything you want, and/or may need, no matter how big, or small. The list is the easy part implementing the list is where it gets tricky. To implement the list you first need to go first go through the list and choose what you really need, and what you can do without, because remember everything on the list will not be obtainable. Now we move to; Implementation: Now it’s time to put these ideas to a test. To implement these ideas start with the most important tasks first (refer to list), because they may take the longest to complete, and you want to make sure they are done to perfection, and remember most of the things on the list may, or may not be used,...
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