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Tata Case Study Analysis

In: Business and Management

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Case Analysis – House of Tata: Acquiring a Global Footprint

Explain what are any problems or challenges by four major Tata’s businesses; Tata hotel, Tata tea, Tata Steel, and Tata Motor, and justify the solutions for success in business management.

Overall, those three Tata’s businesses have commonly objective to increase potential growth of marketing competitiveness, while to broaden management to be higher level of international-scale operation. To be sorted out by each department,

Tata’s tea

Due to being three times the size of Tata Tea, different economic scale of Tetley becomes a concern distracting firm manager overly focused on acquisition. This proposition corroborated according to the case is that “the senior management of Tetley was virtually unchanged after acquisition2” because the firm was trying to relieve complexity generated after acquisition.

Thus, Tata’s tea could better restructure management temporarily from acquisition with supplemented Tetley’s tea to be leveraged buyouts due to managerial mistakes. Which is Tata tea management emphasized on product quality improvement in the long term by focusing on value-added, branded tea, and sales presence in advanced market rather than benefits of shareholders1. This can be noticed from the case that “Tata Tea limited its equity contribution to an amount that we could service on our own without any returns coming for a period of time even though not yet hurt Tata Tea shareholder2. This consequence would relieve the firm financial stress with initial high investment cost for $677 million (exhibit 1) in the short term besides financial support by Tata Sons.

Tata’s hotel

Despite attempt to expand marketing network, a problem in achieving internationalized success of Indian Hotels is integration difficulty because of distinct cultures linking to different financial and control systems.

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