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Tata Consulting Services Case Analysis

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Submitted By ranimhosny
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Presented by: Ranim Hosney 26503470

Presented to: Professor Dickson Jay

Comm 401, Section DD

Individual MidtermStrategic Management Case Analysis –Tata Consulting ServicesMarch 3rd, 2016 |

Concordia University John Molson School of business

1. Problem statement
According to the case, in the fiscal year of 2007, TCS made revenue of 4.3 billion USD, and had three goals by 2010. It wanted to reach revenue of $10 billion, differentiate itself from Indian competitors, and target the industry’s global leaders. TCS understood that in order to remain India's largest IT service company and achieve it's "10 by 10" goal, it needed to enhance it's strategy and differentiate itself from other competitors domestically and globally. TCS therefore created the "Experience certainty" campaign. This growth strategy that is based on differentiation positions TCS as provider of operational excellence, relative to its Indian and global competitors. The challenge here is whether or not TCS is able to translate the strategy into an action plan. The problem with the promise of quality is that, it lies in the hands of TCS’employees. The CEO can promise all the quality he wishes, but if his employees are not working towards providing high quality services, the strategy would fail. So we ask, is TCS certain they can provide their clients with quality?
2. Internal Analysis
Evaluation of current position In early 2001, TCS aspired to be one of the top 10 global IT services companies by 2010. By 2006, it had already achieved this goal and was ranked as fifth in place. In 2007, its revenue grew by 41% to reach $4.3 billion USD. According to Appendix A, we can see that TCS had higher per employee revenue and costs than all of its domestic competitors.
Before the introduction of the “ Experience certainty” strategy, TCS was working with a low cost/low perceived quality

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