2014
International Business Assignment
Tata Motors
International Strategies
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Farhan Khan
11/30/2014
Table of Contents
Indian Automobile Industry .................................................................................................................................... 2
1.
2.
Tata Motors Overview ................................................................................................................................................. 2
3.
Porter’s Five Forces Analysis of UK Car market considering Tata Motors Strategy........................................ 3
i.
Competitors’ bargaining power............................................................................................................................... 3
ii.
Buyers’ bargaining power ........................................................................................................................................ 3
iii.
Suppliers’ bargaining power................................................................................................................................ 3
iv.
The threat of Substitutes ...................................................................................................................................... 3
v.
4.
Strategy adopted by Tata Motors................................................................................................................................ 4
i.
Competition at Home ................................................................................................................................................... 4
ii.
Making Waves Internationally .................................................................................................................................... 4
iii.
M&A Strategy of Tata Motor