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In: Business and Management

Submitted By linktome9091
Words 2452
Pages 10
2014
International Business Assignment
Tata Motors
International Strategies

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Farhan Khan
11/30/2014

Table of Contents
Indian Automobile Industry .................................................................................................................................... 2

1.
2.

Tata Motors Overview ................................................................................................................................................. 2

3.

Porter’s Five Forces Analysis of UK Car market considering Tata Motors Strategy........................................ 3

i.

Competitors’ bargaining power............................................................................................................................... 3

ii.

Buyers’ bargaining power ........................................................................................................................................ 3

iii.

Suppliers’ bargaining power................................................................................................................................ 3

iv.

The threat of Substitutes ...................................................................................................................................... 3

v.
4.

Strategy adopted by Tata Motors................................................................................................................................ 4

i.

Competition at Home ................................................................................................................................................... 4

ii.

Making Waves Internationally .................................................................................................................................... 4

iii.

M&A Strategy of Tata Motor