Premium Essay

Tata Motors

In: Business and Management

Submitted By Amprilliaa
Words 3368
Pages 14
1. Source Problem -------------------------------------------------------------------------------- 2
2. Secondary Problem --------------------------------------------------------------------------- 3
2.1 Alarming attrition rate of executives ----------------------------------------------- 4
2.2 Poor brand image of the TATA Nano -------------------------------------------- 5 2.3 Unnecessary Expenses --------------------------------------------------------------- 6
3. Analysis ------------------------------------------------------------------------------------------- 7 3.1 Alarming attrition rate of executives ------------------------------------------- 8 3.2 Poor brand image of the TATA Nano ------------------------------------------ 9
3.3 Unnecessary Expenses
4. Criteria of Evaluation ------------------------------------------------------------------------ 10
5. Alternatives ------------------------------------------------------------------------------------- 11
5.1 Managing Employees’ motivation in challenging times -------------------- 12
5.2 Reduce attrition rate by increasing salary --------------------------------------- 13
5.3 Managing perceptions and TATA Nano ----------------------------------------- 14
5.4 False perceptions by means of prestige pricing ----------------------------- 15
5.5 Reducing costs by relocating production lines ------------------------------ 16
5.6 Country of origin effect --------------------------------------------------------------- 17
6. Recommendations and Justifications ------------------------------------------------- 18
6.1 Managing Employees’ motivation in challenging times -------------------- 18
6.2 Managing perceptions and TATA Nano ------------------------------------------ 18
6.3 Reducing costs by relocating production lines...

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