...have worked hard to understand the business world in different perspectives. Therefore, I believe that wealthy individuals and corporations should be taxed more for the objective of fairness. I have focused on what the overall benefit would be if taxes were raised for those who can easily pay for them. Taxes should be paid by every single individual, however, for years now, the main question within this idea is if the wealthy and corporations are entitled to pay more in order to specifically reduce the national imbalance. To answer this complex question can answered by examining why it is okay to tax those who are well-off, how it would effect our current economy and finally its the overall benefit....
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...Unit IV Case Study Toni K Bonton Columbia Southern University During the concept stage of research, Starbucks set out to test the idea of a card that utilized dual-functionality versus using two separate cards (Cooper & Schindler, 2011). To do this, online focus groups were used to determine customer preferences. Not only did this type of study measure how well customers understood the dual-functionality aspect of the proposed card and what concepts needed to be explained further, but it also revealed customer appeal to the card and its features (Cooper & Schindler, 2011). The product optimization study was another online study conducted during the concept stage to determine the impact certain features have on a customer's decision to apply for the card and which of those features could potentially increase sales (Cooper & Schindler, 2011). This information proves beneficial in knowing which customers would not apply for the card and why and how the most appealing features would affect the profit margin. In the final stage of research, Starbucks measured the return on their marketing investment, using customer feedback obtained through yet another online survey after their new card was launched (Cooper & Schindler, 2011) . The customer feedback responded to customer awareness and the reasons why customers chose to apply, or not apply, for the card. This type of study measured the success of the card launch and how that success came about, along with whether or...
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...Usability Evaluation Professor Cox CIS 375 Abstract Online surveys are a great alternative to lavish mail or telephone surveys. There are a few requirements to online surveys however that you must be aware of. Using the Internet to conduct quantitative research presents challenges not found in conventional research. Some of our knowledge concerning the effective design and use of paper-based surveys does translate into electronic formats. However, electronic surveys have distinctive technological, demographic and response characteristics that affect how they should be designed, when they can be used and how they can be implemented. Survey design, subject privacy and confidentiality, sampling and subject solicitation, distribution methods and response rates and survey piloting are critical methodological components that must be addressed in order to conduct sound online research. The easy and difficult aspects of creating and conducting an online questionnaire are a constraint, timeliness, important and the nature of the research requires it. While there are three types of questions have numerous versions. eSurveysPro, for example, offers a dozen different question types based on these three basic types. For example, you can have a multiple choice question that lets the customer choose from a dropdown list, a vertical (up/down) list of choices, or horizontal (left/right) choices. This may seem cosmetic but dropdown lists might delay participation because the customer...
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...RES/351 Business Research Starbucks, Bank One & Visa Launch Starbucks Card 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. Starbucks used the scientific method which consists of three different studies based on product functionality, product optimization, and brand tracking. The scientific method used to gather information about the target markets that they had or trying to approach. The product functionality study was carried out at the concept testing stage of the research, through the use of an online survey. The purpose was to understand which of the two credit card concepts customers preferred of the dual-function or two separate cards. This would determine if the product would or would not function as Starbucks desired, the findings of this study would be pertinent information to assist Starbucks and its affiliates in determining the strengths and/or weaknesses of the study’s design. The study of product optimization was used to see the concept stages of research. Starbucks used this study to see if certain features from the dual action card would determine if customer’s decision to apply for a credit card. The brand tracking was used to measure the return on the marketing investments based on the feedback after they launched the card. 2. Build the management-research question hierarchy for this project. The first question Starbucks had to answer was whether or...
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... Overcoming Challenges to Conducting Online Surveys Jiali Ye Georgia State University, USA Chapter VIII AbstRAct The widespread use of personal computers in the work place and at home has created a new opportunity of conducting research. With the increasing accessibility of the Internet and e-mail, using the new medium to distribute surveys is gaining popularity among researchers. The online survey, however, is a “double-edged sword,” with the ability to access a large number of respondents at low costs, but the risk of increasing difficulties to evaluate the quality of the research (Couper, 2000). Concerns over response rates, sampling, and controlling the data collection environment have posed serious challenges to online survey researchers. The purpose of the present chapter is to offer suggestions for addressing these concerns. After a brief discussion on the formats of online surveys, the author will outline the challenges of conducting online surveys, and provide some strategies to overcome these challenges. IntRoductIon formats of online surveys Internet-based research may appear in various forms, but generally there are two formats for online surveys: e-mail surveys and Web-based surveys. E-mail surveys. According to Bachmann, Elfrink, and Vazzana (1996), e-mail questionnaires appeared almost simultaneously with the introduction of e-mail. E-mail surveys used to be restricted to population samples from within a company or a university. With the increasing...
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...MONISHA CUNNINGHAM 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. * The first stage began with the use of exploratory research, which is useful when researchers lack a clear idea of the problems they will meet during the study (Cooper & Schindler, 2014). This stage began with early secondary research of the market and indicated that such a product did not exist in the credit services industry. Starbucks went on to explore possible partners by approaching major card service companies. It conducted interviews with bank executives, visited call centers; even listened in on phone calls to learn how each resolved customer credit card problems. Through exploration researchers develop concepts more clearly, establish priorities, develop operational definitions, and improve the final research design. * After Starbuck identified their perfect partners, stage two was conducting focus groups. They tested the idea of a dual functionality card with four focus groups, using the services of an independent moderator. The focus groups involved two major groups of Starbucks customers who owned a credit card: those who used the Starbucks Card and those who did not. The data obtained from the focus groups proved to be extremely helpful. In exploratory research, the qualitative data that focus groups produce may be used for enriching all levels of research questions and hypotheses and comparing the effectiveness...
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...An online survey is a Web-based version of a traditional survey such as a mail or telephone survey. They are a cost-effective and, generally, unbiased way to collect opinions, interests, views, preferences, and factual information about a large number and wide variety of respondents. Online surveys, such as those offered by Survey monkey and Zoomerang, are excellent tools for collecting targeted opinions from employees and consumers due to their ease of use and user-convenient accessibility. Organizations utilize these tools to gather valuable brand and industry insights, and businesses of all sizes can increase efficiency and productivity if the surveys are used efficiently. Often a thoughtfully designed online survey can save a business a lot of time and money. With Web-based surveys, a manager has control over the physical appearance and can create attractive and inviting forms. Web-based surveys can include radio buttons and drop-down lists that permit only one choice for the response. Check boxes allow multiple answers. Text boxes can be one line with a limited number of characters, or they may permit unlimited text entry. Careful consideration should be given to the following areas when planning an online survey: (1). Topic-what is the purpose of the survey? (2). Simplicity-online surveys must be defined, clear, and concise; otherwise responses will be negatively affected.(3). Type - determine the type of question that is best suited to answer the topic. (4). Test-...
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...1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? A. An online survey of a cross section of Internet households. Advantages: The population from which the sample is drawn is representative of all internet households. So the population includes people aren’t users of lip balm and also users of competing lip balms. Disadvantages: Cost- to sample of internet households is far higher. Many households receiving the survey may not respond. Some people see this as junk mail and delete them without even opening them. Longer time to get results. It may take weeks to obtain survey data. B. An online survey of Carmex Facebook likers. Advantages: Low Cost, Quick response time. Easy to respond by just click on the flavor that they like the most. Disadvantages: May reach out to people who don’t really use Carmex. Some customers may not even have Facebook. Which means that they may be getting people are users of Carmex opinion. 2. (a) On a Facebook brand page, what are “engagement” and “likes” really measuring? (b) For Carmex, which is more important and why? A. On a Facebook brand page, “engagement” measures how active its Facebook audience is with a specific brand through activities like posting a comment, liking a status or by replying to one of the...
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...400) was returned to Rachel. Finally, Rachel earned salary of $42,000 but almost $6,500 was withheld for income taxes and FICA tax. Compute Rachel's (a) realized income and (b) gross income. BE SURE TO CALCULATE BOTH AMOUNTS. a) 3,700 + 2,750 + 2,400 + 42,000 = $50,850 b) 3,700 + 2,400 + 42,000 = $48,100 2. Ted works as a painter for local businesses on weekends, and he often provides services in exchange for property. This year Ted provided painting services in exchange for $1,275 of car repair services, $3,570 of groceries, and a certificate of deposit (CD) for $4,050. The (CD) matures next year with interest. Finally, Ted received a gift card that can only be applied for $850 of clothing at a local mall. Ted has only applied the gift card to purchase $100 of clothing. Compute Ted's gross income assuming that he uses the cash basis of accounting. 1,275 + 3,570 + 4,050 + 850 = $9,745 3. Jennifer was married on November 1 of this year and on that day received numerous gifts from her extended family. Her grandfather presented Jennifer with a check for $15,000; her uncle gave Jennifer 1,000 shares of Ford stock worth $10 per share (the uncle purchased the shares for $25 each); and her aunt presented Jennifer with $50,000 of corporate bonds (Jennifer received $1,500 of semiannual interest from the bonds on December 31 of this year). Finally, Jennifer's parents paid off $50,000 of her student loans debt including $2,000 of accrued interest. What amount, if any, must Jennifer...
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...he wants to leave the dismal life of a factory job, to pursue a chance in the Merchant Marines. He realizes that he would be running off like his father and this is probably the only thing that kept him from leaving this long. Amanda, Tom's mother, deep down knows the day is coming that Tom will leave. She says "But not till there's someone to take your place." She wants Laura, if not herself to be taken care of. At that moment in the play Tom is the breadwinner in the family and up to this point Tom is the underpriviledged child that wants to move on. He wants to pursue his dream, a more adventurous life. Tom was a likable character until we find out he didn't pay the electric bill with the intended money. When Jim is over and he says "I paid my dues this month, instead of the light bill". At this point, Tom becomes a more selfish character. There is less sympathy given in his direction. In fact, this is probably where we feel a little more sorry for Amanda. Amanda has probably not done everything right for her family, but her intentions have always been good. Tom has lost patience and wants to pursue his journey away now. There's no waiting to save the money for the dues. He doesn't stop going to the movies for a week or quit smoking to save money. He takes the money for the light bill. We know this is a painfully big deal and he has intentionally hurt his family at this point. He knows he has put himself in a position of no turning back. Now, he has to go. As if to make it...
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...Rule City, the City of Kyle also operates with a City Manager form of Government. The City Council is comprised of a Mayor and six Council Members. The resident voters choose the Mayor and three Council Members at large and the other three Council Members are elected from their prospective districts. The goal of the proposed budget for the City of Kyle is to maintain the current service levels for all necessary city services. The goals and objectives of the City is the guideline for forming the City’s yearly budget. The budget projection is slated to significantly improve the city’s local business climate over the next few years. Most of the city’s growth stems from workers in the nearby city of Austin, TX, where real estate and property taxes are slightly higher. It is best...
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...City, the City of Kyle also operates with a City Manager form of Government. The City Council is comprised of a Mayor and six Council Members. The resident voters choose the Mayor and three Council Members at large and the other three Council Members are elected from their prospective districts. The goal of the proposed budget for the City of Kyle is to maintain the current service levels for all necessary city services. The goals and objectives of the City is the guideline for forming the City’s yearly budget. The budget projection is slated to significantly improve the city’s local business climate over the next few years. Most of the city’s growth stems from workers in the nearby city of Austin, TX, where real estate and property taxes are slightly higher. It is best for the city and it’s implementation partners to be flexible given the needs and demand of the economy and market. Kyle’s adopted annual budget will require...
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...stimulating it. If there is no innovation, there is no advancement as a society. He goes on to explain that antitrust law prosecutes on a case by case basis while new regulations do not, which can ultimately affect consumers (Goodlatte, 2014). Another issue that governments have dealt with since the Internet emerged is Internet taxation. Around 1996, several U.S. states saw potential for the Internet to become a great source of tax revenue. These thoughts were pretty quickly put down when the U.S. government introduced the Internet Tax Freedom Act (1998). The law barred all levels of government from imposing an Internet access tax (Stupak, 2016). In 2016, the U.S. government made the act permanent, so U.S. citizens do not have to worry about taxes on Internet access anytime soon. However, there are several governments around the world that do have an Internet access tax put into place or have attempted to put one into place. For example, in 2015, Pakistan government imposed a 19.5% broadband usage tax but faced a lot of opposition. The tax has since been decreased based on customer usage rates (“Sindh”, 2016). User-generated content is probably the most well-known issue that governments face when dealing with the Internet. There is so much content out there that it is almost impossible to regulate. For example, social media companies in the U.S. are not held liable for the content that users of the social media service post. However, the Chinese Supreme Court issued new regulations...
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...04 1st Semester Final Exam Review Name: Michael Piper Company Information – Provide the following information: Company website: http://geneva304.wix.com/area-304 Company E-mail address: area304.il@veinternational.org Area 304 Slogan: Dream Big. Dream Worldwide. Organizational Chart – How are we structured? We use a hierarchical organizational chart, which means that every employee is grouped by department, and each employee has a supervisor. Form of business organization: We are a C-Corporation. Purpose of employee orientation: It provides employees the opportunity to get acclimated to their positions and their role in the firm. What is included in employee personnel files: Evaluations, raises, disciplinary actions and commendations. Business Knowledge How does the US Wholesale Marketplace work? Distributors buy products from a manufacturer, then they sell the product to retailers. How do US savings accounts work? Interest can be earned on any money that is stored. Different banks pay different rates, and interest is also compounded differently from bank to bank. What is FDIC insurance and how does it work? The FDIC is a United States government agency that preserves confidence in banks by insuring money deposited into those banks (up to a certain point). What are CD’s (Certificates of Deposit)? These are certificates issued by banks to people who deposit money. What are IRA’s? This stands for Individual Retirement Account. It is a good way to save...
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...APPRAISER I TEST - SAMPLE MATH QUESTIONS (08-16-91) (Answers appear on page 7) 1. What is the yield on an investment of $15,000 for 3 years at 9%? 2. How much would you need to invest in order to earn $6,000 in 6 months at a rate of 12%? 3. Escrow is to close on February 1st. Taxes for the year were $2,400. The seller paid the first installment. How much money is due from the seller? From the buyer? 4. I want $80,000 net to me on the sale of my house. If total selling costs run 9%, what should I ask as a selling price in order to produce my net figure? 5. Escrow is due to close on April 14th. Rents are to be prorated. Total rental income for the month is $560.00. How much belongs to the seller? How much to the buyer? (Assume all months have 30 days, all years to have 360 days. The day of closing belongs to the buyer.) 6. How much can I afford to pay for an apartment house if it produces a net income of $6,800 annually and a market survey indicates I should earn 9.5% on my money? 7. A salesperson sells 2-3/4 sections of land to a subdivider for $50.00 per acre. What is the commission if the salesperson receives 60^ of a 5% commission? (Reminder: 1 section = 640 acres.) 8. A property sells for $21,250. You as the listing salesperson are to receive 12-1/2% of the total 7% commission collected on the sale. What amount will you receive? 9. A real estate broker, at closing, deducted a commission of 6%,...
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