Premium Essay

Tcl Mobile

In: Computers and Technology

Submitted By GuangTao
Words 3858
Pages 16
Business Trip Report—India Market 2013 http://www.desay.com Desay Electronics (Huizhou) Co., Ltd International Marketing Dept. Steven Zhao

Telecom Operators Overview GSM Network Analysis

India Telecommunication Industry Overall

Wireline & CDMA Circumstance Telecom Industry Analytic Overall Mobile Section In-depth Analysis

Business Visiting Schedule

Content

Business Agenda
Market Opportunity & Performance

Product Composite Portfolio

Integrated Marketing Proposal
High-efficiency Sales Channel

2

Desay Electronics (Huizhou) Co., Ltd International Marketing Dept. Steven Zhao

India Telecommunication Industry Overall
Telecom Operators Overview

3

Desay Electronics (Huizhou) Co., Ltd International Marketing Dept. Steven Zhao

Telecom Section
GSM CDMA

Subscriber Base 672,628,200 201,547,466 874,175,666

Market Share
76.944% 23.056%

Telecom Category Wireless
Wireline

Subscriber Base
874,175,666

Market Share
99.290% 0.710%

6,252,253 880,427,919

Grand Total

100.000%

Grand Total

100.000%

4

Desay Electronics (Huizhou) Co., Ltd International Marketing Dept. Steven Zhao

GSM Network Analysis

Group Company-wise % market share (Subscribers) - July 2013 Sl. No.
1 2 3 4 5 6 7 8 9

Name of Company Bharti Airtel
Vodafone IDEA BSNL Aircel Uninor Videocon MTNL Loop Mobile

Total Sub Figures Additions in July 2013 % Market Share
191,389,014 154,423,174 125,268,206 97,172,146 61,725,497 32,759,303 2,771,780 4,090,541 3,028,539 476,593 -610,694 300,099 0 755,523 463,431 353,787 -244,505 0 28.45% 22.96% 18.62% 14.45% 9.18% 4.87% 0.41% 0.61% 0.45%

% Growth over previous month 0.25%
-0.39% 0.24% 0.0% 1.24% 1.43% 14.63% -5.64% 0.00%

All India

672,628,200

1,494,234

100.00%

5

Desay Electronics (Huizhou) Co., Ltd International Marketing Dept. Steven Zhao

6

Desay...

Similar Documents

Premium Essay

USS Alabama Battleship Memorial Park

...USS Alabama Battleship Memorial Park, home to the USS Alabama, has been opened since January of 1965. It was created to represent and honor all of Alabama’s Veterans in all branches, including: Navy, Army, Air Force, Marines, Coast Guard, and Merchant Marine. Originally in Bremerton, Washington, Henri Aldridge and Stephens Croom helped bring the USS Alabama home to Mobile. People all over Alabama and the Southeast travel to the Battleship Memorial Park to experience life on the ship and learn about the USS Alabama’s role during World War II. The USS Alabama is like no other ship I’ve ever seen before. With a length of 680 feet and a width of over 108 feet, the USS Alabama was able to take down twenty-two enemy airplanes, with the...

Words: 701 - Pages: 3

Premium Essay

A Virtual Mobile Cache Applied to an Integrated Real-Time Display

...A Virtual Mobile Cache Applied to an Integrated Real-Time Display In today’s society recent advances in wireless communication technologies has made the world of mobile computing flourish with a variety of applications. In this paper, I will present an overview of existing research in the vast area of Virtual Mobile Computing in Real-time Display. This new paradigm of computing called mobile computing enables users carrying portable devices to have access to data and information services regardless of their physical location or movement behavior. I will provide comparative and detailed review of research prototypes along with analyzing new paradigms and enabler concepts for mobile client-server computing. Along with these paradigms, I chose to also discuss the advances in research on location-aware computing, and talks about how the advances in this area could have important implications, not just for how geospatial data are acquired, but also for how and what quality they can be delivered, and how mobile and geographically distributed systems are designed. Recent advances in wireless networking technology and portable information appliances have created a new paradigm of computing. This paradigm called mobile computing enables its users who carry portable devices to have access to information services through a shared infrastructure, regardless of their physical location or movement behavior (Jing 118). Traditional techniques for information access are based on the......

Words: 2331 - Pages: 10

Premium Essay

Media in Business

...Mobile devices including phones and tablets in the business place Mobile devices including phones and tablets in the business place Proposal Topic This proposal discusses the use of mobile devices including phones and tablets in the business place, the impact that has affected all corporations and shows a promise to a bright future for many companies. Technology today keeps everyone in touch 24/7. Many business professionals are required to carry a smart phone or depending on the company are provided with a smart phone for company purposes only. The accessibility of a person 24/7 makes it easy for companies to get in contact with its employees quickly for emergency situations. According to the article offices go mobile, “66% expect to be able to use any devise-personal or company owned—to access corporate networks, 66% would take a job with less pay if they got more flexibility in their access to and use of mobile devises and 60% believe it’s not necessary to be in the office to be productive. Problem Many companies are still new to using primarily mobile devices to conduct all business ventures for a company. Companies also want to make sure that the mobile devices being used are completely secure so that no information is going to be accidently released. Companies may want to go to using mobile devices for the easy access of the employees and the customer but may not be able to afford the type of technology that is needed to have a business run from......

Words: 2513 - Pages: 11

Premium Essay

An Overview of Mobile Phone Distribution Channels in China

...An Overview of Mobile Phone Distribution Channels in China February 2003 TABLE OF CONTENTS 1 CHINA MOBILE PHONE MARKET ...........................................................................2 2 CLASSIFICATION OF CURRENT HANDSET DISTRIBUTION CHANNELS ..................3 2.1 2.2 2.3 2.4 Conventional Handset Distribution Channels .....................................................................3 Conventional IT Distribution Channels...............................................................................4 Household Appliances Chains .............................................................................................4 Number of Distributors/Retailers ........................................................................................6 3 OPERATIONS OF CHINA HANDSET DISTRIBUTION CHANNELS ..............................5 3.1 3.2 3.3 Inter-Channel Relationship..................................................................................................5 Distribution Modes for GSM Handsets................................................................................7 Distribution Modes for CDMA/GPRS Handsets..................................................................8 4. 4.1 4.2 4.3 4.4 CHARACTERISTICS OF HANDSET DISTRIBUTION CHANNELS IN CHINA ........9 High-end vs Low-end Handsets ...........................................................................................9 Major cities vs medium-to-small cities ......................

Words: 4205 - Pages: 17

Premium Essay

An Innovation Strategy for Lg Electronics

...AN INNOVATION STRATEGY FOR LG ELECTRONICS Thanks to the continuous technological innovation of handsets, the rise of mobile phones has been nothing short of phenomenal and the trend is expected to continue in the years to come (Frost & Sullivan, 2006). Their continued success is down to the fact that today’s handsets have become much more than simply mobile phones. A mobile phone can function as a camera, PDA and has many other features such as gaming functions and access to the Internet. Based on 3G, broadband is also paving the way for video-telephony and TV viewing. Characterised by continuous change and innovation, the mobile phone industry then sets an exciting stage for devising an innovation strategy. Our focus will be on mobile phone manufacturer LG. LG Electronics, Inc. is in fact a consumer electronics company with two other business units (Digital Display & Media and Digital Appliances), besides the Handset unit we will focus on in our report. On a global scale, LG’s handset division is 5th in terms of market share based on handset revenue, behind Nokia, Motorola, Samsung, and Sony Ericsson (see Appendix 1). Despite not being in the ‘Big Four’, LG’s market position is that of a strong challenger considering the many other ‘me too’ competitors that exist (e.g. NEC, Sanyo), but who fail to register in consumers’ minds. LG’s achievement can be seen to be mainly due to the success of their ‘Black’ series with popular models such as ‘Chocolate’ and ‘Shine’. Industry...

Words: 5551 - Pages: 23

Premium Essay

Marketing Project - Nokia

...BEHAVIOR AND THE MOBILE EXPERIENCE ------ 1 ANALYSING EXTERNAL ENVIRONMENT ------------------------- 4 COMPETITORS AND ANALYSIS OF THEIR BEHAVIOR --------- 6 MARKET SEGMENTATION ------------------------------------------ 8 NOKIA BRAND POSITIONING -------------------------------------- 11 MARKETING MIX ----------------------------------------------------- 12 NOKIA – Market Analysis Consumer Behavior and the Mobile Experience The study included multiple behavioral factors using a sample of over 12000 subjects in India. Surprising to many, the old belief that teenagers don’t access the mobile Internet or buy mobile apps is false. In fact, 45+ year-olds are the fastest growing adopters of these mobile services. Mobile phones and other consumer electronics products impact consumer behavior for business and pleasure. Summary of Latest Mobile Consumer Behavior Results  Smart-phones and the phones with fancy feature like music player, camera are changing mobile consumer behavior. The customer mostly found mobile Internet a great thing to use. Minorities who don’t own personal computers own mobile phones for texting, Internet access and taking photos. Mobile devices are their computers. This is similar to mobile phone users in developing nations and continents where the first Internet experience is through a mobile device.  Mobile phone and Internet penetration among Gen X, Y and teenagers generations. More teenagers have mobile phones......

Words: 2471 - Pages: 10

Free Essay

A Case Study on Shiseido and Nec Going Into Emergent Market

...Introduction Emerging markets are more important than ever in nowadays international businesses, they are increasingly making up a large share of many multinationals’ revenues and growths. Many multinationals believe their future success depends on how well they can master and win in these markets, they project share in their business based in emerging markets will increase 20-50% more in the next decade (Choudhary et. al., 2012). This study aims to reveal the motivations behind the multinationals and how multinationals succeed and fail in emerging markets with reference to relevant theories and examples. Theory of Multinational There are many theories analyzing why firms start to engage in foreign direct investments, the Eclectic Paradigm is a more integrated and general approach amongst the various, it explains how the multinational firms make their decisions and strategies by considering the Ownership Advantages (O), Location Advantages (L) and Internalizations factors (I). The theory incorporates ideas of market failure, location advantages and industrial organizations and is thus more holistic approach. The “O” paradigm explains why firms decide to start investing abroad because of possessing ownership-specific advantages relative to domestic firms, and the benefits can outweigh the transaction costs of operating in foreign markets and overcome the competitions of domestic firms, which lead to higher profitability with reduced costs. Examples of......

Words: 2600 - Pages: 11

Premium Essay

Samsung

...Q1. Why was Samsung so successful in Asia? Samsung Group was founded in Daegu, Korea on 1st March 1938. Its founder, entrepreneur Byung-Chull Lee, whose start-up capital was only 30,000 won ($2000), named company «Samsung» which means Three Stars. One of the most plausible versions of the origin of the name tells us that the entrepreneur had three sons. This story also tells us that the company, in lieu of many Asian companies, has remained a family business, thus passing multiplying layers of relatives. The entrepreneur, according to some sources did not receive a degree, but instead became one of the best known and most respected people in Korea, he founded the Korean equivalent of Nobel Prize - Ho-Am Prize, established by Samsung and is awarded for outstanding achievements in the field of science and technology . The company has experienced a rebirth in 195. After the war and predatory actions by the warring parties business was completely destroyed, but it is impossible to destroy the entrepreneurial spirit, and starting from scratch, Byung-Chull Lee revived the company, reaching even greater prosperity in just one year. He was engaged entrepreneur in many areas of interest including: the production of sugar, wool and other consumer goods , retail, insurance, broadcasting, publishing, securities trading. In 1960 Samsung witnesses unprecedented success. In order to rebuild the economy of Korea, a policy of development of large national companies was created. State......

Words: 2873 - Pages: 12

Premium Essay

Telecommunication

...Marketing Research A Research on Competition of Telecommunications in Nepal Submitted By: Ashish Shrestha (A11081) 3rd Year, 1st Sem Section: B Roll No: 32 Acknowledgement The research “A Research on Competition of Telecommunications in Nepal” would have not been successfully completed without the support and cooperation of different persons that provided their valuable instructions, comments and other significant contributions. Firstly, I would like to express my special thanks of gratitude towards our marketing faculty Mr. Bishal K. Chalise for providing an opportunity to work on this assignment. He guided me and provided instructions in preparing this research paper. I would like to thank him for his guidance in accomplishment of this report. Secondly, I am equally thankful towards Nepal college of Management for facilitating us with an advanced computer lab and well-equipped library. And Lastly, I would greatly thank all my friends who supported me whenever required. I would not have been able to finalize my report without their assistance. Ashish Shrestha (A11081) INTRODUCTION Marketing environment: Marketing environment refers to factors and forces outside marketing environment that affect a firm’s marketing management’s ability to build and maintain successful relationships with targeted customers. In modern marketing world, the marketers must be aware of the environmental trends and opportunities. They have......

Words: 3108 - Pages: 13

Premium Essay

Management

...2010).” The global mobile phone industry consists of all analog and digital handsets used for mobile telephony. One of the major boundaries of the industry deals with geographical location. Combined with technology this boundary goes further as certain parts of the world only use one standard for mobile telephony. The leading technological standard is GSM (Global System for Mobile Communications) followed by CDMA (Code Division Multiple Access). Also, as mobile phones progress, so do the standards. With smart phones becoming more and more popular, the demand for data continues across networks. New standards are emerging to meet this demand such as 3G and 4G on AT&T, Verizon and many other leading service providers. The mobile phone industry as a whole is a one of the fastest growing industries in the world and expanding globally rapidly as developing countries emerge. Cell phones have gone through major changes since their introduction in 1994 undertaking three major upgrading phases. The first major upgrade occurred in 2002 with the addition of the first colored screen, followed by the introduction of multimedia mobile phones during 2004-2006, and finally the birth of the smart phone in 2007 by Nokia (PRlog). The mobile phone will continue to evolve and be reinvented as customer expectations and wants are changing with today’s ever-emerging technology and constant innovation that is occurring within the industry. One of the major contributions to the mobile phone......

Words: 3877 - Pages: 16

Premium Essay

Samsung Marketing

...Introduction Our group selected to analyze Samsung Electronics, the division of Samsung, and its one of the most popular cellphones, Samsung Galaxy Note 2. We will analyze our product from four parts, including description of the company and product, situational analysis, environmental scan and segmentation/targeting, and marketing mix 4P’s. Part 1: Company/Product Description of Company and Its Product Samsung Group is a South Korean multinational conglomerate company founded in 1938, which is diversified into many areas including fashion, electronics, construction, medicine and more (Samsung, 2014). But now, Samsung Electronics, particularly mobile phones, have become one its most important source of income. On September 26, 2012, Samsung Electronics released its brand new product - Galaxy Note 2, which was sold more than 30 million units as of September 25, 2013 (Smith, 2013). Description of the Reasons to Choose Company and Its Product There are two reasons we want to choose Samsung Galaxy Note 2. First, Samsung Electronics leads the global market in high-tech electronic manufacturing and digital media. Samsung not only has significant influence on South Korea economy as the largest South Korea chaebol (business conglomerate), but also is the world’s largest information technology company measured by 2012 revenues, and 4th in market value (Danka & Shibaloy, 2012). To be more specific, Samsung contributed 17% of South Korea’s $1,082 billion GDP according to...

Words: 9688 - Pages: 39

Free Essay

Foreign Direct Investment

...resource-seeking, efficiency-seeking and strategic asset seeking (Gao, Liu, & Zhou, 2013). Market seeking Firms aim to capitalise on ownership of well-established brands, marketing skills and overseas distribution networks by seeking large foreign markets (Buckley, Forsans, & Munjal, 2012). Since China’s WTO accession, because of over-capacity in some sectors, Chinese manufacturers have started to invest in developed countries as well as in developing countries. Shanghai Automobile Industry Corp. bought over 50 percent stake in Korean Ssangyong Motor Co. in 2004, and TCL acquired the colour TV manufacturing from French Thomson in 2004 in order to expand their markets and achieve economies of scale. CDC Software, a wholly owned subsidiary of Chinese CDC Corporation, acquired American Catalyst International to seek global supply chain execution solutions services. In the same year, China Mobile Communications Corp. purchased 88.9 percent stake in Pakistani wireless operator Paktel from Millicom International cellular in 2007 for the local market and as a trial for further internationalization (Rasiah, Gammeltoft, & Yang, 2010). In Indian OFDI, the market...

Words: 2497 - Pages: 10

Free Essay

Neha

...Overview Of Telecom Industry | | | Indian Telecom sector, like any other industrial sector in the country, has gone through many phases of growth and diversification. Starting from telegraphic and telephonic systems in the 19th century, the field of telephonic communication has now expanded to make use of advanced technologies like GSM, CDMA, and WLL to the great 3G Technology in mobile phones. Day by day, both the Public Players and the Private Players are putting in their resources and efforts to improve the telecommunication technology so as to give the maximum to their customers. | | Nokia's market share falls below 30 per cent Helsinki: Nokia Corp. reported better than expected first-quarter profits Thursday but its global market share dropped to below 30 per cent for the first time in over a decade as the world's top cellphone maker continued to lose ground to rivals. The Finnish company's net profit in January through March fell euro5 million to euro 344 million ($499 million) from a year earlier. Revenue grew 9 per cent to euro 10.40 billion. The company's share price climbed several per cent as markets had anticipated a greater fall in profits and lower sales, but closed almost unchanged at euro 5.96 ($8.65) on the Helsinki Stock Exchange. The Finnish company has faced stiff competition in recent years in the high-end sector, particularly from Apple Inc.'s iPhone, Android-based handsets and Research in Motion's Blackberry. Nokia sold 24 million......

Words: 3157 - Pages: 13

Free Essay

Level of Product Differentiaition

...Levels of Product Differentiation in the Global Mobile Phones Market The sixth product level called compliant product is a connecting element between the physical product characteristics and the strategy of the producer company Stanimir Andonov* The article discusses the differentiation among the product offers of companies working in the global markets, as well as the strategies which they use and could use in that respect. The main idea of the paper is that the principle “differentiate or die” (Jack Trout) has died. Today the global brands don’t strive to differ from their competitors in everything and at any cost. As an example, let’s have a global look at the business of mobile phones. In June 1998 Ericsson, Nokia, Motorola and Psion established their own International Strategic Alliance, a private independent company called “Symbian”. Symbian Ltd. is an independent, for-profit company whose mission is to establish Symbian OS as the world standard for mobile digital data systems, primarily for use in cellular telecoms. So, the three biggest mobile phone companies at that time and Psion, a mobile PC company, created a new way for competing and differentiating. Today Symbian Ltd. is owned by Ericsson, Nokia, Panasonic, Samsung, Siemens and Sony Ericsson. Figure 1 shows the percentage of shares of each shareholding company: Figure 1 Shareholding companies of Symbian and their percentage of shares Source: Symbian Ltd. – Company Ownership,......

Words: 5436 - Pages: 22

Free Essay

Rm.Doc

...its position as a manufacturer of components such as lithium-ion batteries, semiconductors, chips, flash memory and hard drive devices for clients such as Apple, Sony, HTC and Nokia. In recent years, Samsung Electronics has expanded upon its manufacturing roots and diversified into consumer markets leading to an ever increasing portfolio of products and revenue stream. Fig. 1.1: Samsung Logo Samsung Electronics currently stands as one of the world's largest vendors in the mobile phone and smart phone markets fueled by the popularity of its Samsung Galaxy line of devices. The company is also one of the largest vendors in the tablet computer market thanks to its Android-powered Samsung Galaxy Tab collection and is generally regarded as pioneering the phablet market through the Samsung Galaxy Note family of devices. Samsung has been the world's largest maker of LCD panels since 2002, the world's largest television manufacturer since 2006, and world's largest manufacturer of mobile phones since 2011. Samsung Electronics displaced Apple Inc. as the world's largest technology company in 2011 and has been a major part of the Economy of South Korea. Since its founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation", "Priority to human resources", "Pursuit of rationalism". Each...

Words: 6472 - Pages: 26