Td Bank is a national banking institution in the United States that offers banking insurance, brokerage, and investment banking services along the east coast in 15 different states. Td bank is amongst the countries top 10 banks. The bank took its name through a merger with commerce bank and Banknorth. The company operates under Toronto Dominion Bank in Ontario Canada. Banknorth also added a sister company, Td Ameritrade formed under TD Waterhouse. One of the main things I like about Td Bank is its convenience to its costumers. Working for Td Bank, they take pride in their high customer service ratings. The have employees attend TDU a university to train employees how to do their job and also please the customer. The main reason I started banking at Td Bank was when they started no Atm fee campaign, I stayed with TD bank after I opened a free student checking and savings account. Also, they are open 7 days a week with the best hours a bank has to offer. “We will be the Best Run, Customer-focused, Integrated Financial Institution with a Unique and Inclusive Employee Culture.” The mission statement above is strongly exhibited through Td Bank. Td Bank is my choice for personal banking. What makes Td Bank different from most banking businesses, is that they have learned how to come out on top. As stated by Levitt in Marketing Myopia, think outside the box. People who focus on marketing strategy, various predictive techniques, and the customer's lifetime value can rise above myopia to a certain extent. Td bank does just that, by not being in the banking industry but as a financial institution. Many banks failed during the economic crisis. However, Td Bank opened more “Stores”, merged with more banks, as well as merged with TD Ameritrade. Td bank came out on top during the banking crisis because it diversified its services offered to clients and continually works around their consumers needs. Td bank is open 7 days a week and closed only 5 days out of the year. In the 4th quarter of 2012, Td Bank reported diluted earnings per share were $1.66, compared with $1.68. Adjusted diluted earnings per share were $1.83, compared with $1.75. Reported net income was $1,597 million, compared with $1,589 million. Adjusted net income was $1,757 million, compared with $1,656 million. Reported diluted earnings per share were $6.76, compared with $6.43. Adjusted diluted earnings per share were $7.42, compared with $6.86. Reported net income was $6,471 million, compared with $6,045 million. Adjusted net income was $7,075 million, compared to last years $6,432 million. "The fourth quarter earnings contributed to a strong year for TD," said Ed Clark, Group President and Chief Executive Officer. "TD's adjusted earnings for the year were more than $7 billion, with all businesses posting adjusted earnings growth. TD Bank has been one of the most proactive financial institutions on the planet. And in the bank's expansion into the United States, it has been arguably the most successful of the ventures, with the familiar stylized TD logo and the green background lighting up buildings in Manhattan and other major American cities. Today, TD Ameritrade does more daily trades than any discount brokerage in the world, and the bank itself has more than a thousand branches in the United States, even as institution after institution has closed up shop in the face of the financial crisis.”