Tduyvhkuko Ljho

In: Business and Management

Submitted By pratiksahay09
Words 2499
Pages 10
Creative by Team work

y Bayerische Motoren Werke AG (BMW), (literally English: Bavarian Motor y y y y y y y

Works) is a German automobile, motorcycle and engine manufacturing company founded in 1916. Founder(s): Franz Josef Popp Norbert Reithofer (CEO), the parent company is Rolls-Royce Motor Cars. BMW is known for its performance and luxury vehicles, and is a global leader in premium car sales. Profit is ┬╝204 million and Employees is 96,230. company logo of BMW, combined with the blue and white colors of the flag of Bavaria, reversed to produce the BMW roundel. the origin of the logo being based on the movement of a propeller is in dispute

Raw materials
y BMW Group therefore uses natural fibers and other natural products

whenever this proves practicable from a technical, ecological and economic point of view. y In addition to metal, plastics and glass, the most familiar materials used by carmakers, the BMW Group also employs a whole range of renewable raw materials in its vehicle production. Alongside natural fibers, this also includes leather, natural rubber and vegetable oils. High-grade raw materials from natural sources y Renewable raw materials are officially defined as ┬│products derived from the agricultural and forestry sectors which are used for non-food purposes┬┤. y Agricultural crops can even be used as a substitute for fossil materials.

Renewable is not necessarily synonymous with recyclable y For technical reasons it is actually necessary to prevent crop fibers used in automotive production from biodegrading (rotting). y fibers are currently enclosed in special plastic binders. These binders surround the fiber surface and protect it from moisture and microorganisms, thus preventing the natural fibers from rotting.

Cooperation between agriculture and the automobile industry y BMW Group is also among the members…...

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