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Tea Building Research

In: Business and Management

Submitted By PMahoney66
Words 2453
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Week 5 Learning Team; Conduct Research Part I, II, and III
RES/351
April 22, 2013

Week 5 Learning Team; Conduct Research Part I, II, and III

Introduction Best Buy is one of America’s most recognized stores, but may be the last in a dying breed of brick and mortar electronic retailers. Technology is the product which Best Buy built its products on (smart phones, tablets, laptops, computers, navigation systems, automobile sound systems, large screen televisions, wireless connections), but may also be one of the reasons the company is restructuring. “Best Buy Co., Inc. today confirmed that it has, as part of its Renew Blue transformation efforts, eliminated approximately $150 million in costs, including an approximate 400 person reduction in employee headcount at its headquarters” (VonWalter, 2013). One measure of the restructuring effort is to research the Best Buy client base to determine what is working well, and what could be improved upon.

Research Problem and Purpose The purpose of this paper is not to answer the best practices for a Best Buy restructure, but to facilitate an approach to understating a demographic of Best Buys’ customer base.. The portable communications industry (laptops, tablets, smart phones) infiltrated business communities and societies around the globe in the 1990s. The technological advances associated with these devices have affected almost every aspect of daily life; social media, news media, entertainment, war, photography, personal communication, and business communication. The purpose of this paper is to understand how Best Buy can gain a competitive edge in its cell phone department. Asking pertinent questions to the existing customer base offers an opportunity to recognize why people decide where they purchase their cell phones, and cell phone services.

Significance, Scope,...

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