Premium Essay

Team B Reflection Week Iiii

In: Business and Management

Submitted By jnsldy24
Words 460
Pages 2
Team B Reflection Week IIII
MKT/421
November 13, 2013

The impact of channel management decisions Channel management is the act of marketing a product or service through deliberately chosen routes. It is important for management to analyze what would be the best route to market their product or service according to the target market they wish to reach. By maximizing market coverage through channeling management will be able to devote a greater focus toward the preferred resource rather than spreading their efforts thinly across multiple avenues. Some channels may be more costly than others. Narrowing their focus to particular channels will allow a greater time and resource to be spent in maximizing their market share.
Distribution channels
“Place involves making goods and services available in the right quantities and locations when customers want them” as stated by Perreault Jr., Cannon, and McCarthy (2011). The objectives of place are important when making this decision. The types of product to be sold or its’ life cycle help determine if direct or indirect marketing is the best way to service the customer. Direct marketing transactions are handled in person or online are more widely sought after than products offered through intermediaries and wholesalers although they are less costly.
Selecting a channel of distribution has a direct bearing on the target audience a product or service will be offered to. Determining how widely promoted products are can be managed through intensive, selective, or exclusive distributing. Intensive distribution is open to available channels. Selective distribution can be seen when intermediaries showcase a product. Exclusive distribution is limited to certain states. To avoid excess expenses, marketers often invest a large amount of time and energy into researching and selecting the most opportune channel for…...

Similar Documents

Premium Essay

Week Six Team Reflection

...Week Six Learning Team Reflection Law/531: Business Law John Fossum November 11, 2012 Introduction: With the current economy the markets are expanding and taking companies globally. Laws in on how business is conduct varies vastly from country to country. It is important that the laws are understood and not confused with others. There are global practices that have been put in place as well to help protect businesses that conduct business globally. The Foreign Corrupt Practice Act of the 1970’s is just an example of the United States law that was put in place to protect companies. Team C elaborates on these practices through the review of several articles. Future of Anticorruption Laws Stricter laws against corruption in international business transactions gained momentum during 2010. In reaction to fraudulent practices abroad, the United States authorities collected larger fines and imposed stiffer penalties in concordance with the Foreign Corrupt Practices Act (Morley, Hadley, & Saulnier, 2011). FCPA violations are a new law enforcement priority and are concurrent with the emphasis on fighting global terrorism. In addition, the United Kingdom revised their anti-bribery laws to impose greater regulations than the FCPA (Morley, et al. 2011). In response to the increase in number of cases, the United States adopted more aggressive enforcement measures, expansive jurisdiction, and bounty payments to whistle-blowers (Morley, et al.......

Words: 1231 - Pages: 5

Premium Essay

Ldr531 Week 2 Team Reflection

...Weekly Reflection – Week 2 This week’s primary objectives were to evaluate how attitudes and emotions influence behaviors, to explain ways personality and values influence behaviors, and to create a plan to increase employee motivation, satisfaction, and performance. This paper will analyze the information discussed by Learning Team A. Evaluate How Attitudes and Emotions Influence Behaviors Attitudes and emotions influence behaviors by the way a person acts. Their character, how they take criticism, and their composure under stress and pressure all directly affect their behavior. From a business standpoint, these things that would affect behavior would also affect how someone interacts with others which would be a determining factor as to how successful someone could be. Some people have negative attitudes about work and fall behind, while others stay positive and work through their issues. Sometimes, how an employee is treated by management can affect how employees work. Trying to build a good rapport and a positive work environment is vital to the overall success of a company. Attitudes and emotions influence behavior in a number of areas, not only in interpersonal relations, but also in life in general. A person’s attitude can determine how they handle stressful events, and their emotions guide those attitudes in the eventual construct of behavior in relation to those events. Explain Ways Personality and Values Influence Behaviors A person who has a......

Words: 792 - Pages: 4

Premium Essay

Week 2 Team Reflection

...ECO/365 Principles of Microeconomics Team B Weekly Reflection University of Phoenix Carol Szerszen In my industry, there is always a concern for international competition for labor. According to Colander, “central determinant of a country’s competitiveness is the relative wage of labor in that country compared to the relative wage of labor in other countries “(Colander, 2010, p. 438). As companies move to cut costs, moving work overseas to employees that are willing to work for less money, in some cases significantly less money, can improve that company’s bottom line. As a telemarketing firm, our focus is on providing quality service to our clients, but our company has to demonstrate that we are cost effective to prevent that company from outsourcing to a foreign vendor. One of the things that I thought was interesting about this past week that accounting has a different measure of profit compared to what an economist’s measure of profit. When it comes to accounting and their ways of measuring profit which is total revenue minus total costs which will get you profit. Whereas in the economist’s way of getting profit which is explicit revenue and implicit revenue minus explicit cost and implicit cost which will get you the economist’s profit. After this weeks reading, I realize that the effect of changes in marginal revenues and costs on a firm’s profit-making potential is that the best possible performance of any......

Words: 656 - Pages: 3

Premium Essay

Team Reflection Week 3

...Team C Reflection-Week 3 An interest rate is the profit or compensation made from the borrowing of a monetary asset (Colander, 2010). The interest rates are expressed as a ratio or percentage per dollar amount being lent. Although there are several types of interest rates, there are two main classes that each falls underneath: short-term and long-term interest rates. A short-term interest rate is the amount repaid on a debt that has a maturity date of less than one-year (NASDAQ, 2011). A long-term interest rate is amount paid for borrowing money over a longer period such as a mortgage or government issued bonds (Colander, 2010). There are a number of factors that cause the interest rates to fluctuate within an economy. The strength of the economy itself plays a large factor in the fluctuation of the interest rate of any given economy. When a country’s economy is strong, the citizens have jobs, money is being spent, and saved in the market. As more money or demand for money increases so does the interest rate. The opposite is true when demand is low the interest rate will fall. The inflation rate is also a factor in the rise and fall of interest rates in a country. Because interest rates on loans are generally a fixed rate the lender must account for inflation to prevent a loss on the repayment of the loan. Most lenders will charge a higher interest rate on a loan to offset the effects of inflation. Therefore, a steady rise in inflation will cause an increase in interest......

Words: 799 - Pages: 4

Premium Essay

Week 4 Team Reflection

...Week 4 Reflection MKT/421 Week Four Reflection Once again, Team C has had another week full of different information, which is critical to each persons’ major. In order to ensure that each member understood important parts of week four, each member chose an objective and wrote about it. Objectives which were discussed among team members of Team C include the channel of distribution, push and pull strategies, and direct and indirect distribution strategies. Channels of Distribution Channels of distribution are any series of firms or individuals who participate in the flow of products form producer to final user or consumer (Perreault, Cannon, & McCarthy, 2011, p. 284). The flow of products between the firm, intermediaries, and consumers is a large part of the overall profit margin of a firm that requires marketing teams to dedicate substantial time and planning towards choosing the appropriate channels. Distribution channels are a firms way in which they can get products to from manufacture to intermediaries and consumers in a direct or indirect manner that revolve around the Place within the marketing mix.  Direct and Indirect Distribution The direct method of distribution channels involves going directly to the consumer. Firms bypass the intermediary (wholesaler) and issue the product to the consumer at the wholesaler’s price. This method is most often used for......

Words: 710 - Pages: 3

Premium Essay

Week 4 Team Reflection

...Week 4 Team Reflection Dana Sweet, Daniel Marquez, Diana Bak, Donna Eastwood, and Kimberly Dillman July 28, 2013 ECO/372 Kevin Mc Kinley Week 4 Team Reflection Already we are into week four of our class in macroeconomics. This week held some insights for us all. We learned about assets, deficits, surplus, and debts. We also learned about fiscal policy and the problems involved with it. We all enjoyed the discussion questions. Everyone had their own beliefs about the system and how to change the OPEC oligopoly. It was all very interesting. Kimberly states in week four the material covers deficits, surplus, debt, and assets. First the material defines deficits and surplus that was easy to comprehend and extremely enlightening. As a former college student majoring in business the terms should be comprehendible but was surprising to learn the true meaning of both deficits and surplus. Deficits and surplus are both dealing with money, first the chapter 17 defines deficits as a shortfall in revenues under payments, explaining that surplus was the opposite, and this was easily understood. After further detail about deficits and surplus the chapter later introduces the definition of debt and assets is common knowledge. The material goes on to explain the difference between individual and government debt. The material concludes the chapter by explaining the burden of the US government deficits or debt. Kimberly also believed that in......

Words: 1191 - Pages: 5

Premium Essay

Mkt421-Team Reflection Week 2

...Team B Week Two Reflection MKT/421 June 20, 2013 Donna Falloon Team B discussed week’s two objectives thoroughly, the objective that Team B related to the most was market segmentation and the various criteria that impacts market selection. Creating a consumer driven marketing strategy is imperative for companies inspiring to be or are successful. “Companies today recognize that they cannot appeal to all buyers in the marketplace or at least not to all buyers in the same way (Armstrong & Kotler, 2011, p. 174).” Consumers vary in age, location, income, nationality, social class, gender, family size, education, religion, and many more variables. Thus companies are straying from mass marketing and focusing more on target marketing (2011). Market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter (2011). It is a critical piece that aids with the segmentation, differentiation, and positioning of the consumer driven marketing strategy. Each member of team b reflected on their personal experiences of market targeting. For example, two team members are mother’s, although the ages of their children vary, each mother at one point was targeted with the age and life-cycle stage from a company like Toys “R” Us. Some companies use the age and life-cycle segmentation, since consumers needs drastically change with age. For Example, Toys “R” Us primarily target babies to teenagers, most likely an adult will......

Words: 477 - Pages: 2

Premium Essay

Week Four Learning Team Reflection

...Reflections Week Four Learning Team E Andrew Appleton, Samuel Bowers, Martha Martin Jennifer Payton RES/351 November 4, 2013 Joshua West Reflections Week Four Learning Team E The objectives for week four reflections are: Differentiate between qualitative and quantitative methods of research. Explain commonly used qualitative research designs and quantitative research designs. Select the appropriate type of research design in a given business situation. Team member Mandy discussed that qualitative research is a systematic subjective approach used to describe life experiences and give them meaning. This includes focus groups, in-depth interviews, and reviews of documents for types of themes. This most commonly used in Health Care. Quantitative research is a formal, objective, systematic process for obtaining the precise measurement of something. This includes surveys, structural interviews and observation, reviews of records or documents for numeric information. This is commonly used in Education research. If a clothing company sells blue jeans and they want to measure the impact of the company by changing the product from blue jeans to black jeans, this would be a causal research design. Further discussion within the subject by team member Joann consisted of the importance to understand the difference between qualitative and quantitative methods of research. In qualitative method of research is designed to know more about the subject’s feelings. This would be......

Words: 452 - Pages: 2

Premium Essay

Week 4 Learning Team Reflection

... Week 4 Learning Team Reflection Faruque Ahamed, Siead Hasan, Ralph Kitson, and Sangeeta Walia-Chopra FIN/571 February 10, 2014 Beatrice Jones In Groton, Connecticut stands one of the largest industrial drug complexes on earth. The structure is 2.8 million square feet and it rests on a place of land that is approximately 160 acres of land. The site was designed to offer the best to drug researchers including flexible office space with mobile accommodations. Such a space offers 250,000 square feet of dedicated facilities that are designed to maximize drug research for profit (Pfizer, 2014). The building even saves money by being self-sustaining with electric car charging stations, micro-turbines and photo-voltaic cells. Research at the Groton facility is devoted to comparative medicine, drug safety, clinical trials, pharmaceuticals, medicinal chemistry, pharmacokinetics and medical dynamics. This entire profile is committedto a company that is unafraid to spend money to make billions in profits. Pfizer is the largest research based drug company in the world with 65 billion dollars in revenue (Pfizer, 2014). Pfizer invests heavily in developing their unique signature pharmaceutical products. For Pfizer a successful drug product has four phases. Phase one is approximately 100 million dollars of investment. Testing is done in labs for several years, from there it is then tested on a small sample population of healthy humans to determine its viability...

Words: 1164 - Pages: 5

Premium Essay

Week 6 Team Reflection

...Learning Team Reflection Augusto Alvarez, Ani Hakobyan, Stephanie Kirk, Cristina Linares, Debbie Voeks FIN/571 Foundations of Corporate Finance June 23, 2014 Clifford Merchant Learning Team Reflection Introduction Turning tangible assets into investments is nothing new, investors did the same thing during previous market downturns, and they did not always come out ahead. A year ago, 49 years old Peggy Parks, who worked as a building code auditor got tired of watching her retirement savings investments going in the wrong direction and resulting in losing half of her 401(K) investments. To recover from that lost, Peggy Parks made an unconventional investment after learning how robust the Alpaca’s business can be. According to Peggy, “with Alpacas it is something tangible that you have on hand and always going to be there” (University of Phoenix, 2014). Diversification Peggy lost almost half her retirement in the stock market and decided to turn to the Alpaca business for her new retirement plan (University of Phoenix, 2014). She had made a good return the first year of business. There is a risk involved with investing in only one asset. Stable Money Makers demonstrated this when it mentioned how investors lost significant money from investing in Emus in the 1990’s. Diversification is reducing risk by......

Words: 621 - Pages: 3

Premium Essay

Learning Team Reflection: Week Four

...Economics/561 June 21, 2011 Learning Team Reflection: Week Four Team A group discussion for week 4 focus on the first topic of Gross Domestic Product (GDP). GDP is the basic measure of an economy economic performance. This is the market value of the total quantity of final goods and services produced over the specified time period. The GDP is actually measured quarterly, but the number is then multiplied by four, so that the amount is in annual terms (Mankiw, 2010). In order for our team to understand this measure, we all agreed that it is necessary to first understand the concept of a final product. The GDP does not measure the market value of everything that is produced, because this would entail double counting. Each final product includes intermediate goods whose value is included in the value of the final product. Take, for example, a simple loaf of bread: the loaf is made from flour (and other ingredients), the flour is made from (say) wheat, and the wheat is grown from seeds. The value of the bread (the final product) includes the value of the flour, which includes the value of the wheat, which includes the value of the seeds. The GDP includes the market value of the bread — it does not then add the value of the flour, the value of the wheat and the value of the seeds. The value of a final product is also the value of the incomes of everyone involved in the production of both the final product and the intermediate goods that went into its production......

Words: 784 - Pages: 4

Premium Essay

Learning Team Reflection: Week 2

...Learning Team Weekly Reflection Jennifer Naccarato, Nancy Perez, Anthony Aguirre, Edward Felix MGT/498 May 5, 2015 Dr. Tim Fish Learning Team Weekly Reflection The team discussed the topics covered in the reading material and concluded that it is difficult to forecast and foresee what is significant enough to understand what is applicable information to work with for the success of each of the companies. Seeing as we have each worked in an individual department within the organization, we are unable to predict and foresee when we are not aware of necessary information to understand what direction to go in. We are expecting to learn how to think outside the box and have the capacity to see the big picture. The team knows how strategic management could be advantageous to an organization, and how ethics should be a part of that too. We have seen in our companies on various occasions where people have committed wrong actions and how it could hurt the organization. Those actions can slowly or swiftly take over and destroy an organization. Such unethical behaviors can disrupt the goals of the company to perform efficiently and effectively. After finishing the homework and reading the objectives, the team was comfortable discussing both internal and external environmental scans and how it is not the same as a SWOT analysis. Environmental scanning is composed of observation, reviewing, and finally circulating the data assembled from internal and external environments based...

Words: 603 - Pages: 3

Premium Essay

Learning Team Week 3 Reflection

...Learning Team Reflection Marlon Bailey, Timothy Granger, Nadia Martinez, and Sherie Ralston MGT 598 August 3, 2015 Dr. James Bottorff Learning Team Reflection During Week, Three Learning Team B will discuss this week’s objectives with our team. This paper will explain the topics we feel comfortable with, any topics the team members struggles with, and how the weekly topics relate to application in each of our fields. Steeple The topic Sherie struggled with was Steeple. “To take a closer look at the business system and ‘bigger picture' factors in which the business operates; it is useful to use a technique like the STEEPLE analysis. STEEPLE, like SWOT, is an acronym. It stands for ‘social (demographic), technological, economic, environmental (natural), political, legal and ethical’ factors” (Wickham & Wickham, 2008, p. 129). Sherie was unaware of how effective these tools are to help organizations monitor changes that take place in the environment of the organization. She learned that these tools played a significant role for any organization regardless of their products, services, and their industry. Balanced Scorecard After reading the paper by Kaplan and Norton, Timothy discovered through other readings that they are somewhat the basis for using the balanced scorecard system. Although at first it seemed a little foreign to him, he discovered that most companies only take the tangible items that are backed with a financial gain to assess the corporation's...

Words: 803 - Pages: 4

Premium Essay

Learning Team a Reflection Week 4 Mgt311

...Week 4 Learning Team Reflection MGT/311 April 2, 2012 Christin Stadsklev Week 4 Learning Team Reflection The objectives for this week were: Analyze the influence of organizational structure on behavior, analyze the influence of organizational culture on behavior, and analyze the influence of power and politics on behavior. The organizational structure is the foundation of the organization functions. The structure affects the behavior of the organization members. The behavior is influence by the organization structure is assumed by pervasive. Strategy, Size, technology and environment determine structural design (mechanistic or organic). Mechanistic structure with its high formalization and specialization, tight controls, and strict adherence to the chain of command will see employee behavior within a narrow range. In the mechanistic structure employee know exactly how to behave and there is little room for deviation (Robbins & Judge, 2011). The organic structure is quite the opposite. In an organic structure there is low formalization, limited specialization, and a wide span of control there for employees have greater freedom and greater behavioral diversity (Robbins & Judge, 2011). “Culture is the social glue that helps hold the organization together by providing appropriate standards for whet employees should say and do” (Robbins & Judge, 2011, p. 523). In other words, the company’s spoken and unspoken standards of behavior. In a strong......

Words: 555 - Pages: 3

Premium Essay

Week 3 Mtg311 Team Reflection

...Learning Team D's Reflection Paper for Weeks 1 & 2 The focus of discussion for Team ‘D’ was centered on the objectives outlined in our syllabus. The objectives for week one included evaluating individual characteristics of employees, analyzing the impact of individual employee characteristics on organizational performance, and determining management methods based on individual employee characteristics. The objectives for week two were to determine strategies to motivate employees, and also to create effective organizational communication. Employee motivation is an important factor in the success of an organization. If employees are not motivated then the risk of productivity not reflecting positive numbers and positivity in the work environment is greater. Team Assessment for Week 1 For week one objectives, we found that self-assessments can be very useful aids in determining the skill level of an employee and also determining what the employee thinks of oneself. We were asked to determine whether general attitude, job satisfaction emotion and mood, personalities, values and perception had an impact on the organization as a whole. As well as if we were in a manager’s role, how would we use our employee’s characteristics to make improvements to the organization? Our team discovered many things as a result of evaluating these assessments. Some team members found it interesting that it helped them look at themselves as an employee and see what obstacles their manager......

Words: 568 - Pages: 3