Premium Essay

Team B Reflection Week Iiii

In: Business and Management

Submitted By jnsldy24
Words 460
Pages 2
Team B Reflection Week IIII
MKT/421
November 13, 2013

The impact of channel management decisions Channel management is the act of marketing a product or service through deliberately chosen routes. It is important for management to analyze what would be the best route to market their product or service according to the target market they wish to reach. By maximizing market coverage through channeling management will be able to devote a greater focus toward the preferred resource rather than spreading their efforts thinly across multiple avenues. Some channels may be more costly than others. Narrowing their focus to particular channels will allow a greater time and resource to be spent in maximizing their market share.
Distribution channels
“Place involves making goods and services available in the right quantities and locations when customers want them” as stated by Perreault Jr., Cannon, and McCarthy (2011). The objectives of place are important when making this decision. The types of product to be sold or its’ life cycle help determine if direct or indirect marketing is the best way to service the customer. Direct marketing transactions are handled in person or online are more widely sought after than products offered through intermediaries and wholesalers although they are less costly.
Selecting a channel of distribution has a direct bearing on the target audience a product or service will be offered to. Determining how widely promoted products are can be managed through intensive, selective, or exclusive distributing. Intensive distribution is open to available channels. Selective distribution can be seen when intermediaries showcase a product. Exclusive distribution is limited to certain states. To avoid excess expenses, marketers often invest a large amount of time and energy into researching and selecting the most opportune channel for

Similar Documents

Free Essay

Idrivesa

...2007-2008 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, HYDERABAD B.TECH. ELECTRONICS AND COMMUNICATION ENGINEERING I YEAR COURSE STRUCTURE |Code |Subject |T |P/D |C | | |English |2+1 |- |4 | | |Mathematics - I |3+1 |- |6 | | |Mathematical Methods |3+1 |- |6 | | |Applied Physics |2+1 |- |4 | | |C Programming and Data Structures |3+1 |- |6 | | |Network Analysis |2+1 |- |4 | | |Electronic Devices and Circuits |3+1 |- |6 | | |Engineering Drawing |- |3 |4 | | |Computer Programming Lab. |- |3 |4 | | |IT Workshop |- |3 |4 | | |Electronic Devices and Circuits Lab |- |3...

Words: 26947 - Pages: 108

Free Essay

Seven Languages in Seven Weeks

...Prepared exclusively for Montelymard What Readers Are Saying About Seven Languages in Seven Weeks Knowing multiple paradigms greatly influences our design abilities, so I’m always on the lookout for good books that’ll help me learn them. This book nicely brings prominent paradigms together. Bruce has experience learning and using multiple languages. Now you can gain from his experience through this book. I highly recommend it. Dr. Venkat Subramaniam Award-winning author and founder, Agile Developer, Inc. As a programmer, the importance of being exposed to new programming languages, paradigms, and techniques cannot be overstated. This book does a marvelous job of introducing seven important and diverse languages in a concise—but nontrivial—manner, revealing their strengths and reasons for being. This book is akin to a dim-sum buffet for any programmer who is interested in exploring new horizons or evaluating emerging languages before committing to studying one in particular. Antonio Cangiano Software engineer and technical evangelist, IBM Fasten your seat belts, because you are in for a fast-paced journey. This book is packed with programming-language-learning action. Bruce puts it all on the line, and the result is an engaging, rewarding book that passionate programmers will thoroughly enjoy. If you love learning new languages, if you want to challenge your mind, if you want to take your programming skills to the next level—this book is for you. You...

Words: 85787 - Pages: 344

Premium Essay

Problem Solving for Manager

...Creative Problem Solving for Managers Second edition How can managers tackle complex problems? How do you encourage innovation? How do you implement new solutions? Is creativity the key to management success? This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case studies and examples from a variety of business situations, Creative Problem Solving for Managers explores a wide range of problem solving theories and techniques, illustrating how these can be used to solve a multitude of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Features include: ■ ■ ■ ■ ■ Blocks to creativity and how to overcome them Key techniques including lateral thinking, morphological analysis and synectics Computer-assisted problem solving Increased coverage of group problem solving techniques New website containing in-depth cases and a PowerPoint presentation As creativity is increasingly being recognised as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practising managers alike. Tony Proctor is Professor in Marketing at Chester University College Business School and was formerly Senior Lecturer in Marketing and Head of the Department of Management at Keele University. Creative Problem Solving for Managers Developing skills...

Words: 109777 - Pages: 440

Premium Essay

Work, Culture and Identity in Mozambique and Southafrica 1860-1910

...Acknowledgments ix Acknowledgments This book owes a great deal to the mental energy of several generations of scholars. As an undergraduate at the University of Cape Town, Francis Wilson made me aware of the importance of migrant labour and Robin Hallett inspired me, and a generation of students, to study the African past. At the School of Oriental and African Studies in London I was fortunate enough to have David Birmingham as a thesis supervisor. I hope that some of his knowledge and understanding of Lusophone Africa has found its way into this book. I owe an equal debt to Shula Marks who, over the years, has provided me with criticism and inspiration. In the United States I learnt a great deal from ]eanne Penvenne, Marcia Wright and, especially, Leroy Vail. In Switzerland I benefitted from the friendship and assistance of Laurent Monier of the IUED in Geneva, Francois Iecquier of the University of Lausanne and Mariette Ouwerhand of the dépurtement évangélrlyue (the former Swiss Mission). In South Africa, Patricia Davison of the South African Museum introduced me to material culture and made me aware of the richness of difference; the late Monica Wilson taught me the fundamentals of anthropology and Andrew Spiegel and Robert Thornton struggled to keep me abreast of changes in the discipline; Sue Newton-King and Nigel Penn brought shafts of light from the eighteenthcentury to bear on early industrialism. Charles van Onselen laid a major part of the intellectual foundations on...

Words: 178350 - Pages: 714

Free Essay

Industrial Engineering

...McGraw-Hill Create™ Review Copy for Instructor Espinoza. Not for distribution. Course BBE 4505 Omar Espinoza University Of Minnesota NATURAL RESOURCES McGraw-Hill Create™ Review Copy for Instructor Espinoza. Not for distribution. http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher. This McGraw-Hill Create text may include materials submitted to McGraw-Hill for publication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. Instructors retain copyright of these additional materials. ISBN-10: 1121789048 ISBN-13: 9781121789043 McGraw-Hill Create™ Review Copy for Instructor Espinoza. Not for distribution. Contents 1. Preface 1 2. Methods, Standards, and Work Design: Introduction 7 Problem-Solving Tools 27 3. Tex 29 4. Operation Analysis 79 5. Manual Work Design 133 6. Workplace, Equipment, and Tool Design 185 7. Work Environment Design 239 8. Design of Cognitive Work 281 9. Workplace and Systems Safety 327 10. Proposed Method Implementation 379 11. Time Study 413 12. Performance Rating and Allowances 447 13. Standard Data and Formulas 485 14. Predetermined Time Systems 507...

Words: 294686 - Pages: 1179